CHAPEL HILL RESTAURANT GROUP RETAINS JENNINGS FOR SOCIAL MEDIA MARKETING Chapel Hill, NC, June 17, 2009 - The Chapel Hill Restaurant Group, owner of five Triangle area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group's restaurants via social media outlets, making it easier for customers to keep up-to-date on weekly specials, new menu offerings, special events, and community activities of the restaurants. As a growing number of Americans use social media and online reviews to help them determine where to dine, using these platforms to communicate with loyal and potential customers is quickly becoming a trend within the industry. Social media sites such as Twitter, Facebook and YouTube are rapidly replacing conventional media as vehicles for marketing, promotions, buzz generation, overall branding, providing added value to guests and monitoring the restaurant’s reputation online. Jennings currently maintains social media programs for several of its clients including the Chapel Hill Orange County Visitors Bureau. These programs are strategically driven and fully integrated with the client’s overall marketing communications plan. About Chapel Hill Restaurant Group Chapel Hill Restaurant Group's award winning restaurants include 411 West Italian Cafe, Spanky's, 518 West Italian Café, Squid's and Mez. It is dedicated to providing a quality dining experience for everyone who walks through its doors, and promises to provide quick friendly service, the freshest locally grown ingredients whenever possible, and a good value to every customer. Recently, Chapel Hill Restaurant Group was named the first Certified Green Plus Business by the Institute for Sustainable Development. In 2007, it was name Sustainable Business of the Year by the Foundation for a Sustainable Community. Previously, Chapel Hill Restaurant Group was named the 2006 Large Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce. For more information about Chapel Hill Restaurant Group or any of its restaurants, go to www.ChapelHillRestaurantGroup.com. JENNINGS WINS DESTINATION MARKETING AWARDS CHAPEL HILL, N.C. (June 15, 2009) - Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that advertising it created for Chapel Hill/Orange County Visitors Bureau was recently recognized with three Destination Marketing Achievement Awards. The awards were presented at the tenth annual meeting of the Destination Marketing Association of North Carolina. Chapel Hill/Orange County Visitors Bureau won a Platinum award in the 'Best Print Advertising – Leisure' category for its 'Take Me Out After the Ballgame' Touch Downtown Campaign print ad. The Touch Downtown Chapel Hill campaign also received a Special Innovation Award in the 'Best Local Stakeholder Relations' category. Finally, the Bureau's 'March Madness' postcard promotion won a Gold Destination Marketing Initiative award. The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts/results in destination marketing. The Destination Marketing Association of North Carolina, formally the North Carolina Association of Convention and Visitor Bureaus, received 184 award entries from convention and visitor bureaus from across North Carolina. Membership in the association is comprised of 44 destination-marketing organizations helping represent the nearly $17 billion tourism industry in North Carolina. The Chapel Hill/Orange County Visitors Bureau competed in the medium sized bureau category. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in travel & tourism, healthcare, transportation, financial, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LINDSAY SINGLER JOINS JENNINGS' GROWING PR PRACTICE CHAPEL HILL, N.C. (May 20, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, today announced the appointment of Lindsay Singler to account executive, public relations. Lindsay joins Jennings' growing public relations practice, which supports clients including Crosland, Catalent Pharma Solutions, East Carolina Heart Institute at Pitt County Memorial Hospital, Full Frame Documentary Film Festival and Lexington Medical Center. "Over the past year, our public relations practice has experienced remarkable growth, particularly in light of the recession. We fully expect that public relations will continue to be one of the agency’s main focuses for 2009, and are excited to add Lindsay's experience to the team," said Jennings president and chief executive officer Dan Dunlop. Lindsay brings more than five years of public relations experience to her new role. Prior to joining Jennings, Lindsay was an account director for Ogilvy PR of Australia where she drove strategic public relations campaigns for technology clients. While working in Australia, Lindsay was recognized with two PR Week certificates of excellence for Consumer and Technology Launch Campaign of the Year. She started her career at a boutique public relations agency in New York City, and has a Bachelor of Arts degree in Communications from N.C. State University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TAKES TOP HONORS IN NEW ENGLAND CHAPEL HILL, N.C. (May 13, 2009) - Jennings, the Chapel Hill-based public relations, branding and advertising agency, today announced that it has been honored with two Lamplighter Awards, including a gold for best overall advertising campaign. The awards were presented at the Spring Symposium of the New England Society for Healthcare Communications (NESHCo). The Lamplighters were established to showcase and honor communications excellence in the New England region. The 2009 competition included 250 entries from more than 60 organizations throughout the area. Jennings received the highest award (gold) in the category 'best overall advertising campaign' for the pediatric specialty campaign it produced for Floating Hospital for Children, the full-service children's hospital of Tufts Medical Center in Boston. The agency also received a silver Lamplighter Award for the much-acclaimed Tufts Medical Center hand hygiene campaign. To view the 'Speak Up Wash Up' hand hygiene campaign, visit www.speakupwashup.com. "These awards help demonstrate our reach as a healthcare marketing firm. Over the last several years we have developed a client base that extends far beyond the southeastern United States," said Dan Dunlop, president and chief executive officer at Jennings. "New England has become an important region for us as we've looked to expand our healthcare marketing practice. It's good to see that our work not only generates results for our clients but also has been well-received within the industry." "The Lamplighter Awards competition shine a light on the best and brightest PR, marketing and communications work from healthcare organizations throughout New England," said Kevin McDonald, president of NESHCo and vice president of marketing and planning at Southwestern Vermont Health Care in Bennington, Vt. About NESHCo For four decades, NESHCo has served as the region's premier professional development organization for communication professionals working in the health care industry. The Society is composed of nearly 300 members throughout New England. For more, visit www.neshco.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. BOB KOCHUK, CREATIVE DIRECTOR, TO JUDGE COMMUNICATOR AWARDS CHAPEL HILL, N.C. (May 11, 2009) – Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that its creative director, Bob Kochuk, has been selected to judge the 15TH Annual Communicator Awards. For well over a decade, the Communicator Awards have honored the best creative work in the communications field. Kochuk, who has been with Jennings for 8 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs. Kochuk has also judged the International Davey Awards and ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About the Communicator Awards The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The competition is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top tier professionals from acclaimed media, communications, advertising, creative and marketing firms. For more information, go to www.communicatorawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS HONORED WITH THREE NATIONAL ASTER AWARDS CHAPEL HILL, N.C. (May 5, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, was recognized with three national Aster Awards for marketing produced for Tufts Medical Center (Boston) and University Health Systems of Eastern Carolina (UHS). The Tufts 'Speak Up. Wash Up' hand hygiene campaign garnered a silver award while elements of the UHS colors campaign (television advertising and billboard advertising) received bronze awards. The Aster Awards recognize excellence in healthcare and medical marketing, allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Aster Award winners are promoted in Healthcare Marketing Today magazine. For more information, go to www.asterawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DAN DUNLOP TO SPEAK AT NEW ENGLAND MARKETING CONFERENCE CHAPEL HILL, N.C. (May 1, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, today announced that its president and chief executive officer Dan Dunlop is a featured speaker at the New England Society for Healthcare Communications (NESHCo) 2009 spring conference. The conference takes place in Providence, R.I. from May 4-6, and will be attended by health care marketing professionals from across New England. Dunlop's presentation, titled "Green Marketing and the Healthy Hospital Movement," will explore the health care industry's global initiative to revolutionize patient health and safety. He will be accompanied by co-presenter Mark Shelley, the director of marketing and advertising for Lexington Medical Center in West Columbia, S.C. Dunlop and Shelley presented together earlier this year at the National Forum on Customer Based Marketing Strategies in Las Vegas, Nev. Jennings' health care division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers and biotechnology companies. Its work on behalf of health care clients is featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in health care, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS SIX NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., April 27, 2009 - Jennings, the Chapel Hill public relations, branding and advertising agency, recently won six awards in the Twenty Sixth Annual Healthcare Advertising Awards competition. Jennings' winning entries included campaigns developed for University Health Systems of Eastern Carolina, the East Carolina Heart Institute at Pitt County Memorial Hospital and Tufts Medical Center (Boston). The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published for marketing professionals in the healthcare field. Jennings was honored with a gold award for University Health Systems' radio campaign, a total of four awards for its East Carolina Heart Institute campaign, and a merit award in the health promotion category for Tufts Medical Center's patient safety campaign. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation’s leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT JUDGES NATIONAL HEALTH INFORMATION AWARDS Chapel Hill, N.C., April 23, 2009 - Dan Dunlop, Jennings president and CEO, has been selected to judge the 2009 Health Information Awards. Dunlop will join a panel of health information experts from across the nation who will judge entries based on content, format, success in reaching the target audience and overall quality. Now in its 16th year, the National Health Information Awards program is designed to establish a seal of quality for consumer health information. The competition is organized by the Health Information Resource Center (HIRC). The awards program, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. The deadline for entries in this year’s competition was April 3, 2009. For more information, visit www.healthawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, the arts, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TEAM CONDUCTS WEBINAR FOR NEW ENGLAND MARKETERS Chapel Hill, N.C., April 17, 2009 - The healthcare marketing team at Jennings conducted a webinar earlier this week for members of the New England Society for Healthcare Communications. The presentation, titled "Marketing Your Marketing and PR Effort," was based on an article written by Jennings president, Dan Dunlop, that appears in the current issue of Marketing Health Services magazine. The webinar was attended by marketing professionals from Connecticut, New Hampshire, Maine, Massachusetts, Rhode Island and Vermont. Within the presentation, the Jennings Team explained that regularly informing internal audiences about the activities of the marketing department can significantly improve the impact of the organization's marketing. Better internal communication helps to create an informed employee-base that is better equipped to advocate on behalf of the brand. It also leads to a greater appreciation of the marketing function within the organization. This concept is applicable in the healthcare industry and beyond. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DUNLOP ADDRESSES CHARLESTON AD FEDERATION GATHERING Jennings President Speaks to Gathering of Marketers and Business Leaders Chapel Hill, N.C., April 8, 2009 - Jennings president and chief executive officer, Dan Dunlop, was the featured speaker today at AdFed U - an event produced and sponsored by the Ad Federation of Charleston. Presented as a public service, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies. The gathering took place at College of Charleston's Tate Center for Entrepreneurship, in Charleston, S.C. Dunlop's presentation was titled "Big Ideas for Your Shrinking Ad Budget." Attendees learned about high-impact, low-cost ways of keeping their business visible to customers during this recession, including through the use of social media. Dunlop also provided tips and information on planning media and managing an advertising budget. For more information on AdFed U, go to http://adfedcharleston.com/AdFedU. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. FULL FRAME DOCUMENTARY FILM FESTIVAL SELECTS JENNINGS Chapel Hill, N.C., March 23, 2009 - Jennings, the Chapel Hill branding and advertising agency, has been retained by Full Frame Documentary Film Festival to handle media relations and social media for the 2009 Festival. The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. This spring, April 2-5, Full Frame will once again welcome filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of over 100 films as well as discussions, panels, and southern hospitality. Jennings has extensive experience marketing arts organizations, serving as the agency of record for the Nasher Museum of Art at Duke University, and having most recently developed the branding campaign that launched the new Durham Performing Arts Center. The Chapel Hill Community Choir also ranks among Jennings' current clients. In the past, the Chapel Hill agency has promoted the redevelopment of Memorial Hall at the University of North Carolina at Chapel Hill and the inaugural season of Carolina Performing Arts. "For the team at Jennings, working on the Festival is a labor of love. Marketing Full Frame is a ton of hard work and a whole lot of fun. We're honored that they've made us part of their team," said Dan Dunlop, Jennings president and chief executive officer. About Full Frame Documentary Film Festival The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, N.C., for a four-day, morning to midnight array of more than 100 films as well as discussions, panels, and southern hospitality. Set within a single city block, the intimate festival landscape fosters community and conversation between filmmakers, film professionals and the general public. The festival is produced by Doc Arts, Inc., a 501(c)(3) non-profit organization, and receives support from corporate sponsors, private foundations and individual donors whose generosity provides the foundation that makes the event possible. The Presenting Sponsor of the festival is Duke University. To learn more on the mission of Full Frame or for information on membership or sponsorship opportunities, scheduled films or festival passes visit www.fullframefest.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRODUCES CAMPAIGN FOR SOUTHERN NEW HAMPSHIRE MEDICAL CENTER Chapel Hill, N.C., March 12, 2009 - Jennings, a Chapel Hill, N.C. branding and advertising agency, has been retained by Southern New Hampshire Medical Center to produce a patient safety marketing program. The campaign focuses on reducing hospital-acquired infections through improvements in hand hygiene compliance. Although the campaign will primarily target employees of The Medical Center, patient and family involvement are essential elements of the program. Chief Medical Officer, Stephanie Wolf-Rosenblum, MD, FCCP is spearheading the effort for the Nashua, New Hampshire-based medical center. The hand hygiene campaign was originally developed by Jennings in partnership with Tufts Medical Center in Boston, and was designed to promote behavior that reinforces the Centers for Disease Control and Prevention (CDC) Guideline for Hand Hygiene in Healthcare Settings, and The Joint Commission’s National Patient Safety Goal 7.0 related to reducing healthcare associated infections. The program at Southern New Hampshire Medical Center will encourage patient care workers, nurses, physicians, patients and family members to prompt one another to observe good hand hygiene. The CDC estimates that 1 in every 22 patients nationally will acquire a hospital-based infection this year; that is nearly 2 million cases. It is estimated that this year 90,000 patients will die of infections they acquired while hospitalized. According to The Wall Street Journal, infections cost hospitals more the $4.5 billion annually. About Southern New Hampshire Medical Center Dedicated to meeting the medical needs of families throughout the southern New Hampshire region, Southern New Hampshire Medical Center retains the personal touch of a traditional community hospital while offering a higher level of care. Through partnerships with Dartmouth Medical School, Dartmouth-Hitchcock Medical Center, Lahey Clinic, Massachusetts General Hospital Cancer Center, Joslin Diabetes Center and Children's Hospital in Boston, The Medical Center provides its patients with seamless access to these centers of excellence, and delivers a full complement of adult and maternal child health care. Part of Southern New Hampshire Health System, The Medical Center is affiliated with over 450 physicians, the largest network of primary care and specialty health care providers in southern New Hampshire. For further information on classes and programs or career opportunities at The Medical Center visit www.snhmc.org or call the free physician referral line, HEALTHMATCH at 603/577 CALL (2255). About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. The 'Speak Up Wash Up' hand hygiene campaign can be found online at www.SpeakUpWashUp.com. FOUR MORE ADDYS FOR JENNINGS Chapel Hill, N.C., March 9, 2009 - Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received four ADDY® Awards on Thursday, March 5 at The Ad Club of the Triangle's 2009 ADDY® Awards ceremony. In a year where the judges gave very few gold awards, Jennings was recognized with two golds for its work on behalf of The Nasher Museum of Art at Duke University and Durham Crisis Response Center. Jennings received a Silver ADDY® for agency self-promotion and a bronze for its newspaper campaign for University Health Systems. Jennings’ gold winning entries will continue on to compete in the regional ADDY® competition. About the ADDY® Awards The ADDY® Awards recognize and reward creative excellence in the art of advertising. The ADDY® competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs. The local winners compete in regional competitions whose winners then proceed to compete on a national level. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TUFTS HAND HYGIENE CAMPAIGN GAINS NATIONAL SPOTLIGHT Chapel Hill, N.C., January 29, 2009 - A hand hygiene campaign produced by Jennings, the North Carolina-based branding and advertising agency, is featured this month in Healthcare Marketing Advisor – a national publication for healthcare professionals. The article, titled "Campaigns That Aren't Washed Up," profiles the patient safety/hand washing program that Jennings developed for Tufts Medical Center in Boston. The New England Society for Healthcare Communications (NESHCo) is also featuring the campaign in its February publication. The article, titled "Best Practices in Hand Hygiene Compliance," was co-authored by Brooke Tyson Hynes, vice president, public affairs and communications, Tufts Medical Center and Dan Dunlop, president and CEO, Jennings. Tufts Medical Center's hand hygiene program has been extraordinarily successful. In January 2008, Tufts' hand hygiene compliance rate was 71%. The obvious risks to patient safety, along with an impending visit by the Joint Commission, led Tufts to develop a comprehensive hand hygiene program that was launched in March 2008. By the end of the campaign's first month, Tufts' compliance had increased to 90%. By August 2008, the compliance rate had improved to 99% with 7 units scoring a perfect 100%. During the Joint Commission's intensive 5-day visit to Tufts in September 2008, they did not find a single hand hygiene violation. Why is hand hygiene compliance important? By most accounts, approximately 1.7 million patients will develop a hospital-acquired infection this year. An estimated 90,000 patients will die of infection they acquire while hospitalized. Beyond the cost in human life, the average patient infection costs the hospital somewhere between $25,000 and $100,000 (estimates vary greatly). And the majority of these infections are preventable. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. Jennings' hand hygiene campaign can be viewed online at www.SpeakUpWashUp.com. JENNINGS CEO TO SPEAK AT NATIONAL MARKETING FORUM Chapel Hill, N.C., January 12, 2009 - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Fourteenth National Forum on Customer Based Marketing Strategies to be held February 4-6, 2009 in Las Vegas, Nevada. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare. Dunlop will present with Mark Shelley, director of marketing and advertising at Lexington Medical Center in West Columbia, S.C. The topic of their presentation is "Marketing Healthy Hospitals and the Green Movement in Healthcare." During their talk, Shelley and Dunlop will review Lexington Medical Center's healthy hospital initiatives including their LEED certified medical office complex, extensive recycling program, employee wellness program and healthy foods initiative. They will also examine best practices in green marketing within healthcare. About Lexington Medical Center Lexington Medical Center anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for six consecutive years. For more information go to www.lexmed.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see www.jenningsco.com. UHS & JENNINGS WIN HEALTHLEADERS MARKETING AWARD Chapel Hill, N.C., November 24, 2008 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has been recognized with an Award of Distinction in the 2008 HealthLeaders Media Marketing Awards Competition. The 'Colors Campaign', created on behalf of University Health Systems of Eastern Carolina (UHS), was a winner in the 'Best Branding Campaign' category among large hospitals. Other winners in the competition included The Mayo Clinic, Shriners Hospital for Children of Tampa, Florida, and University of Pittsburgh Medical Center (UPMC). The UHS 'Colors Campaign' is a fully integrated marketing program that includes print ads, billboards, airport advertising, web banners, radio spots and television commercials. It has previously been recognized with Videographer, Telly, ADDY, Aster, Wallie and Healthcare Advertising Awards. The campaign has also been profiled prominently in two national publications: Healthcare Advertising Review and Marketing Healthcare Today. Jennings' healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS & UHS BRING HOME FIVE WALLIE AWARDS Chapel Hill, N.C., November 14, 2008 - Jennings, the Chapel Hill branding and advertising agency, was honored with five Wallie Awards in a ceremony held Thursday, November 13, 2008. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Charleston, S.C. All five awards were in the large hospital category and recognized work produced by Jennings for University Health Systems of Eastern Carolina (UHS). * Gold Wallie Award - ECU Football Jumbotron Spot - Audiovisual/Television Programming Category * Gold Wallie Award - University Health System Radio - Radio Campaign Category * Silver Wallie Award - UHS Colors Campaign - TV Campaign Category * Silver Wallie Award - Health Headlines - Radio Campaign Category * Silver Wallie Award - UHS Colors Campaign - Billboard Campaign Category Since 2004, Jennings has received twenty-four Wallie and Silver Tusk Awards on behalf of its healthcare clients. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DAN DUNLOP NAMED 2008 MARKETING IMPACT LEADER Chapel Hill, N.C., November 12, 2008 - Thanks in large part to a skillfully-crafted nomination by his colleagues at Jennings, Business Leader Media recently named Jennings president and chief executive officer, Dan Dunlop, a 2008 Marketing Impact Leader. He was among 28 Triangle area advertising and marketing leaders featured in the October Issue of Business Leader magazine. "It's an honor to be listed among so many qualified marketers," said Dunlop. "This recognition is really about the talented team at Jennings and the great work they do for our clients." Dunlop is a brand strategist, active marketer, blogger, writer and public speaker. In October, he was the keynote speaker at the Fall Institute of the New England Society of Healthcare Communications. Earlier this year he spoke at the Annual Educational Conference of the Society for Healthcare Strategy & Market Development (SHSMD) and at the 2008 National Forum on Customer Based Marketing Strategies. He has recently contributed articles to Healthcare Marketing Report, Marketing Health Services magazine, and Healthcare Advertising Review. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS HOSTS ROUNDTABLE AT CHPRMS CONFERENCE Chapel Hill, N.C., November 11, 2008 - Jennings account executive, Lauren Whaley, has been selected to host a roundtable discussion at the Carolinas Healthcare Public Relations and Marketing Society's Annual Conference (CHPRMS). The conference takes place in Charleston, S.C., and will be attended by healthcare marketing professionals from throughout the Carolinas, Virginia and Georgia. The annual conference is scheduled to take place November 12-14, 2008. Whaley will lead a 10-person roundtable discussion on the topic of "Green Marketing and the Healthy Hospital Movement within Healthcare." This discussion will be highly topical, with hospitals around the country currently taking steps to create healthier environments for patients, families and staff. Whaley is an expert in healthcare marketing and currently serves as an account leader on the East Carolina Heart Institute at Pitt County Memorial Hospital and Lexington Medical Center (West Columbia, S.C.) accounts. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. About CHPRMS The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) provides resources for nearly 250 members working in the ever-changing, dynamic healthcare industry. The majority of CHPRMS members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina. Since 1973, CHPRMS has offered its members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. More info at www.chprms.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. COLLEGE OF CHARLESTON RETAINS JENNINGS AS AGENCY OF RECORD Chapel Hill, N.C., October 23, 2008 - The College of Charleston has retained Jennings, the Chapel Hill branding and advertising agency, to plan, develop and execute an 18-month campaign designed to strengthen brand awareness among the College's South Carolina constituents. Jennings won the account in a competitive agency review against several agencies from across the southeastern United States. Jennings will be asked to showcase the College of Charleston's exceptional academic profile and to grow its reputation among key audiences within the region. The campaign is expected to communicate the College's position as a premier liberal arts and sciences university, placed among South Carolina's best and most influential institutions of higher learning. Jennings will work in close collaboration with the College of Charleston's in-house marketing and creative staff within the Division of Marketing and Communications. "We are excited to promote the College of Charleston brand and couldn't ask for a better assignment," said Dan Dunlop, Jennings president. "The College of Charleston is a nationally recognized, public liberal arts and sciences university located in the heart of historic Charleston. That's a story we are looking forward to telling." The College of Charleston The College of Charleston is a public liberal arts and sciences university located in the heart of historic Charleston, South Carolina. Founded in 1770, the College is among the nation’s top universities for quality education, student life and affordability. With more than 11,000 students, the College of Charleston offers the distinctive combination of a beautiful and historic campus, modern facilities and cutting-edge programs. Students from all 50 states and some 75 countries choose the College of Charleston for its small-college feel blended with the advantages and diversity of an urban, mid-sized university. The College provides a creative and intellectually stimulating environment where students are challenged by a committed and caring faculty of 500 distinguished teacher-scholars, all in an incomparable setting. Visit www.cofc.edu. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LAUREN WHALEY PRESENTS AT NC HOUSING CONFERENCE Chapel Hill, N.C., October 14, 2008 - Lauren Whaley, an account leader with Jennings, the Chapel Hill branding and advertising agency, will be a speaker at the 2008 North Carolina Affordable Housing Conference. The event will take place October 16-17 at the Durham Marriott in Durham, N.C. The North Carolina Housing Coalition, the Community Investment Corporation of the Carolinas, and the North Carolina Housing Finance Agency have joined together to develop this comprehensive housing conference. Whaley and Will Parry-Hill, government and community liaison of the N.C. Housing Finance Agency, will speak on the topic of using events to maximize visibility, market a property and impact the perception of elected officials on affordable housing communities. Attendees will learn how to plan a successful event and how to involve important stakeholders, including elected officials and the media. About the North Carolina Housing Finance Agency The North Carolina Housing Finance Agency's mission is to create affordable housing opportunities for North Carolinians whose needs are not met by the market. A self-supporting public agency, the Agency provides financing through the sale of tax-exempt bonds and management of federal and state tax credit programs, the federal HOME Program, the state Housing Trust Fund, and other programs. The Agency offers low-cost mortgages for first-time buyers, finances the development of affordable apartments and homes, as well as special-needs housing, and finances rehab and emergency repairs of owner-occupied homes. Since its creation in 1973 by the General Assembly, the Agency has financed 184,000 affordable homes and apartments, totaling more than $10 billion. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT KEYNOTE SPEAKER AT HEALTHCARE COMMUNICATIONS CONFERENCE Chapel Hill, N.C., October 7, 2008 - Jennings president and chief executive officer, Dan Dunlop, has been selected as the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications (NESHCo). The conference takes place in Westbrook, Connecticut, and will be attended by healthcare marketing professionals from throughout New England. The annual conference is scheduled for October 15-17. Dunlop's presentation is titled "Marketing Patient Safety." This keynote address will focus on best practices for marketing hand hygiene and other patient safety initiatives within a hospital or medical center. Dunlop will be accompanied by co-presenter Brooke Tyson Hynes of Tufts Medical Center in Boston. Jennings and Tufts Medical Center have recently partnered on the development of an innovative patient safety campaign that has significantly impacted handwashing compliance within the medical center. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT TO SPEAK AT NATIONAL MARKETING CONFERENCE Chapel Hill, N.C., September 16, 2008 - Jennings president and chief executive officer, Dan Dunlop, has been selected to present at the Society for Healthcare Strategy and Market Development's Annual Educational Conference (SHSMD). The conference takes place in San Francisco, California, and will be attended by management level healthcare professionals from throughout the U.S. The annual conference is scheduled for September 17-19. Dunlop's presentation is titled "Marketing your Marketing and PR Effort." This professional development session will focus on ways that healthcare marketing professionals can better promote their work internally and within the industry. Specific tactics include internal communications, publishing, presenting at conferences, and merchandising marketing efforts with internal stakeholders. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About SHSMD The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendees. More than 4,400 healthcare strategy professionals have chosen to become members of SHSMD, reflecting the organization’s singular status in the field. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. PAIGE ZINN WINS WOMEN IN BUSINESS AWARD Aug 13, 2008 - Paige Zinn was among 26 of the region's most successful businesswomen recognized by the Triangle Business Journal during the 11th Annual Women in Business Awards. Zinn, chief operating officer of Jennings, the Chapel Hill-based branding and advertising agency, was given the award at a luncheon attended by more than 525 business executives on August 6, 2008, at the Sheraton Imperial Hotel in Research Triangle Park. Zinn was nominated in the 'family business' category and recognized for her role in growing the firm over the last 12 years. Both of Jennings' founders, Roger and Dorothy Jennings, attended the ceremony. Profiles of the honorees will be featured in Triangle Business Journal's August 29 issue. The Triangle Business Journal is a weekly business newspaper and one of the leading providers of local business news for the Raleigh-Durham-Chapel Hill area of North Carolina. Zinn has worked with Jennings since 1996. She is a graduate of UNC Chapel Hill and active in the Triangle area advertising community, serving this year as membership chair for the Raleigh-Durham Chapter of the American Advertising Federation. She and her husband, Omar, have two children, Parker and Orlando. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.PAIGE ZINN NEW CONTRIBUTOR TO WOMEN'S EDGE MAGAZINE Chapel Hill, N.C., July 22, 2008 - Paige Zinn will be a regular contributor to Women's Edge Magazine, beginning with the July 2008 issue. Zinn is the COO of Jennings, the Chapel Hill-based branding and advertising agency. Each article will feature a woman-owned business within the Triangle area. Zinn will delve into the unique perspectives that these successful professional women bring to promoting and marketing their businesses. Women's Edge is a monthly magazine focused on stories for and about professional women in the for-profit, philanthropic and non-profit arenas. According to Zinn, other professionals can learn a lot from the stories these women have to share. "I'm most interested in learning how these women view marketing, as it relates to their business. Many of the women I am profiling don't have large budgets to support a comprehensive marketing program, so they have to be creative in their approach." Zinn has worked with Jennings for 12 years. She is active in the Triangle area advertising community, serving this year as membership chair for the Raleigh-Durham Chapter of the American Advertising Federation. She is married and has two children, Parker and Orlando. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS CREATIVE DIRECTOR TO JUDGE INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., July 16, 2008 - For the third consecutive year, Bob Kochuk, Jennings’ creative director, has been chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and honors the finest small marketing firms and advertising agencies in the world. "It's great to have Bob represent the agency in this manner. Judging the Davey Awards is just one expression of his involvement in the industry," said Dan Dunlop, Jennings president. "At Jennings, Bob gets a lot of practice scrutinizing creative work. I’m sure our creative team is happy to have him reviewing someone else’s work for a change." Kochuk, who has been with Jennings for 7 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. (http://www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit http://www.iavarts.org for a full member list and more information. JENNINGS RECOGNIZED WITH 6 VIDEOGRAPHER AWARDS Chapel Hill, N. C., July 14, 2008 - The Videographer Awards has announced winners for the 2008 international competition that recognizes outstanding achievement in video production. Jennings, the Chapel Hill-based branding and advertising agency, has been recognized with six awards including three awards of excellence for television commercials and videos produced for University Health Systems of Eastern Carolina (UHS). There were about 2,100 entries from throughout the United States and several other countries in the 2008 competition. The Videographer Awards is one of the most coveted awards in the video industry. Over the past 12 years, thousands of production and communication professionals have entered their best and most creative work. The goal of the Videographer Awards is to identify and recognize the video artisans who excel in the scope of their own environment. Winners range from network news operations to local cable access...from large production companies to freelancers...from international advertising agencies to student producers. UHS and Jennings were honored with the following 2008 Videographer Awards: * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Use of Special Effects/Animation * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Facility Overview * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "Family Reunion" - TV Spots/Hospital * Distinction Award - Jennings - University Health Systems of Eastern Carolina - "Mom" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV/Use of Music About the Videographer Awards The Videographer Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges and sets standards of excellence. For more information go to http://www.videoawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. TRULIANT FCU HONORED WITH TWO NATIONAL TELLY AWARDS Winston-Salem, N.C. - Truliant Federal Credit Union has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Truliant's two Telly Awards recognize television commercials produced by its North Carolina-based advertising agency, Jennings. The winning commercials featured real Truliant member-owners placed in a dynamic animated setting that lent a sense of fun and whimsy to the advertising. Within the spots, member-owners told true stories highlighting Truliant's many points of differentiation. The commercials can be viewed on online at http://www.youtube.com/user/TruliantFCU. "We work diligently to demonstrate how our credit union is different from other financial institutions and reflect the experiences of our member-owners within our advertising. To have the work recognized in this manner is extremely rewarding," said Ginger Salt, Truliant Federal Credit Union vice president of markets. "This honor speaks to the teamwork and collaboration we've built between our in-house marketing staff and our advertising agency. Of course, it's the member-owners that we feature in the advertising who bring it to life." A widely known and highly respected national and international competition, the Telly Awards receive more than 13,500 entries from around the world. A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Each entry is judged on its own merit and competes against a high standard of excellence. This year's Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. A sample of Telly Winners includes American Heart Association, Chicago Tribune, Chick-fil-A, Disney Destinations,LLC., ESPN, FamilyNet, Golf Channel, Harpo Studios, JWT Team Detroit, Kohl's Department Stores, NASA Television, NBA Entertainment, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. About Truliant Federal Credit Union Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members and has 24 member financial centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit http://www.TruliantFCU.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS ART DIRECTOR, DAVID PURVIS, MAKES ENVIRONMENTAL STATEMENT WITH DESIGN Chapel Hill, N. C., June 17, 2008 - A recent poster competition sponsored by the Raleigh Chapter of American Institute of Graphic Designers (AIGA) and Designbox Galley, invited creative minds to put their talents to work designing posters that communicate sustainable practices in everyday life. Artists from throughout the Carolinas participated in the contest entitled “re|THINK Our Environment in the Carolinas” and twenty submissions were chosen for exhibition at Designbox Gallery. David Purvis, an art director at Jennings, the Chapel Hill-based branding and advertising agency, designed one of the winning entries. David entered the contest on a whim and with the encouragement of one of his co-workers at Jennings. "I thought it would be fun. And I liked the idea of trying to get designers to be more aware of the things they can do environmentally. But I really didn’t know what to expect." That said, David certainly lives the philosophy that small, local changes can be powerful steps toward sustainability. At Jennings, David started a small carpooling initiative for employees who live in Raleigh and commute to work in Chapel Hill. "In my day-to-day life, I try to be as green as possible. But I hadn’t equated that to my work as an art director. Now I do. I try to use sustainable resources and I’m selective in the vendors and materials that I choose in order to be as green as possible." The twenty winning posters selected by the re|THINK judges are available for viewing and printing at Flickr.com. AIGA Chapters in Charlotte and South Carolina also received a set of posters for display. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TOURISM CAMPAIGN READY FOR LAUNCH Chapel Hill, N.C., May 20, 2008 - The Chapel Hill/Orange County Visitors Bureau has launched a new advertising campaign designed to entice travelers from the Atlantic coast region to visit Orange County this summer and throughout the year. The campaign, developed by Jennings, the Chapel Hill based branding and advertising agency, targets residents in state and regional markets who are most likely to be planning a driving vacation. With the theme "the feeling never leaves you," the campaign focuses on the emotional connections that people make to Chapel Hill after a first-time visit. "Most visitors are on a repeat visit. Simply put, after visiting our communities, they fall in love," said Laurie Paolicelli, Chapel Hill/Orange County Visitors Bureau Executive Director. Ads remind prospective travelers that much of Orange County is free, including a basketball museum, botanical garden, art museums, six farmers markets, historic tours, walking trails and outdoor concerts. "As gas prices rise, the whole idea of being just a tank or two away really hits home," said Paolicelli. Print ads will start appearing in early June in six markets including: Asheville, Charlotte, Richmond, Petersburg, Greensboro and Wilmington. The campaign also makes use of Internet ads through Trip Advisor. The new campaign, which also called for a complete redesign of the Visitors Bureau's website, was designed and executed by Jennings, who was hired in 2006 after a national search. The first year was spent in creative development. The second year contract, approved unanimously by the Bureau’s board of directors, focuses on media placement, on-line and through print promotions. Throughout 2008 and 2009, the tourism campaign will call attention to the area's historic college town appeal; arts and heritage offerings in the three towns; and also getting Tar Heel athletic visitors to come early and stay late. "We are pleased with the creative direction the new website took and the fact that our ads seem to be capturing new audiences. We are hopeful that we can help Orange County and the tourism industry boost the local economy, diversify the non-residential tax base and create new jobs," said Dan Dunlop, Jennings President. For more information, log on to visitchapelhill.org or contact the Visitors Bureau in Chapel Hill, at 919-968-2060. FLOATING HOSPITAL FOR CHILDREN AND JENNINGS WIN NATIONAL GOLD, FOUR TIMES Chapel Hill, N. C., May 19, 2008 - Floating Hospital for Children at Tufts Medical Center (Boston) won six national marketing awards, four gold, one silver and one bronze, in the 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the winning campaign. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 percent of the entries receiving recognition. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. Floating Hospital for Children at Tufts Medical Center and Jennings were recognized with the following awards: Gold Aster - Radio Single; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Direct Mail Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Outdoor Transit Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Children’s Service Line Campaign; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Silver Aster - Billboard Design; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Bronze Aster - Magazine Ad Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center "The goal of this campaign was to introduce new and convenient pediatric services into several suburban communities. We needed to get the attention of parents and referring physicians. That is not an easy job in a space with lots of health care advertising," said Brooke Tyson Hynes, Tufts Medical Center Vice President, Public Affairs and Communications. "But the work Jennings created stood out; it got the services noticed and drove suburban families to our new pediatric specialty centers. It was excellent work by an excellent firm." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UHS CAMPAIGN WINS NATIONAL ASTER AWARD Chapel Hill, N.C., May 13, 2008 - University Health Systems of Eastern Carolina (UHS) received a silver award in the prestigious 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the award-winning 'colors' campaign for UHS. The campaign promotes the health system’s cardiovascular services through the use of billboards, print ads, television commercials, web banners, airport advertising and radio spots. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. "We are proud of the work we've done for UHS, and excited to be at the point where the health system is seeing a return on investment that goes beyond winning awards," said Dan Dunlop, Jennings president. "UHS is well-established as a leader in cardiovascular services. It's only fitting that they now have a marketing program that is garnering recognition from industry peers." Over the last several months, the UHS 'colors' campaign has also been recognized with international Telly Awards, national Healthcare Advertising Awards and local ADDY Awards. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. For more information visit http://www.uhseast.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. UHS TELEVISION SPOTS WIN TELLY AWARDS Chapel Hill, N.C., April 1, 2008 - Jennings, the Chapel Hill branding and advertising agency, has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards recognizing television commercials it produced for University Health Systems (UHS). The commercials titled "Family Reunion" and "ECU Football" were part of the UHS "Colors" advertising campaign. Both spots used footage filmed in eastern North Carolina. "Winning Telly Awards reminds us all it's not the size of the budget, it's the size of the idea," said Jennings Creative Director, Bob Kochuk. "It's also great to win Telly Awards in our first year working with University Health Systems." Over the last five years, Jennings has won a total of 14 Telly Awards recognizing television commercials produced for University Health Systems, Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive more than 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LEXINGTON MEDICAL CENTER RETAINS JENNINGS Chapel Hill, N.C., May 7, 2008 - Lexington Medical Center has retained Jennings, the Chapel Hill-based branding agency, to provide strategic support in the areas of public relations and marketing. Jennings will work closely with Lexington Medical Center’s in-house marketing team on strategy development and execution. Dan Dunlop, Jennings' president and chief executive officer, will lead the marketing engagement. Jennings was selected after an extensive agency review conducted by Lexington Medical Center's executive staff with the participation of its Board of Directors. Lexington Medical Center, located in West Columbia, S.C., anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for five consecutive years. "Lexington Medical Center has an amazing story to tell. We are honored to have been selected as part of their marketing communications team," said Dan Dunlop, Jennings' president and chief executive officer. "Our job will be to simply help spread the word about the great things they are doing at Lexington Medical Center." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. TUFTS CAMPAIGN WINS BIG IN NATIONAL COMPETITION Chapel Hill, N.C., April 30, 2008 - Jennings, the Chapel Hill branding and advertising agency, recently won nine national awards for advertising created for Tufts Medical Center (Boston), University Health Systems of Eastern Carolina and UNC Health Care, in the 25th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published for marketing professionals in the healthcare field. Jennings was honored with seven awards for its Tufts pediatric specialty campaign, including a gold for radio advertising and a silver award for overall advertising campaign. The Tufts campaign was recognized with awards in several other categories including newspaper advertising, direct mail, magazine advertising, brochure and outdoor advertising. A newspaper ad for the UNC Women's Mood Disorder Program and a radio spot for University Health Systems of Eastern Carolina were also winners. "We set out to create advertising that is going to resonate with consumers, not necessarily win awards. When we’re fortunate enough to win this type of recognition for our clients, we consider it value added," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WELCOMES LAUREN WHALEY AS ACCOUNT LEADER Chapel Hill, N.C., March 25, 2008 - Jennings, the Chapel Hill branding and advertising agency, has expanded its account leadership team with the addition of Lauren Whaley. The creation of this new position was necessitated by the addition of several new account wins including Retention Pond Services of Wilmington and Lexington Medical Center of West Columbia, South Carolina. As an account leader, Whaley will manage public relations and advertising for new and existing clients including Entegrion, Crosland, and Truliant Federal Credit Union. Prior to joining Jennings, Whaley worked as a marketing communications coordinator for Truliant Federal Credit Union in Winston-Salem, North Carolina, where Jennings serves as the Agency of Record. Within that role, she coordinated media relations activities, community relations, collateral development for all Member Financial Centers, and event planning. "Lauren is already proving herself to be a valuable addition to our account leadership team," said Dewey Mooring, Jennings director of account services. "Her experience in all aspects of marketing makes her a natural for the account leader role within the agency." Whaley is a cum laude graduate of North Carolina State University where she majored in business management with a marketing concentration. She is a native of Salisbury, North Carolina. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UNIVERSITY HEALTH SYSTEMS CAMPAIGN PROFILED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., March 6, 2008 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has received recognition in two national marketing publications. The campaign, created on behalf of University Health Systems of Eastern Carolina (UHS), was featured in the January/February 2008 Issue of Healthcare Advertising Review and the January 16, 2008 Issue of HealthLeaders Media Marketing Weekly. The article in Healthcare Advertising Review, titled "Building a brand: Color, care and family define a brand image," is an extensive six-page profile of the UHS Colors Campaign. Advertising featured within the article includes print ads, billboards, airport advertising, web banners and television commercials. UHS vice president of marketing and public relations, Anissa Davenport and Jennings president, Dan Dunlop were both interviewed for the story. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. For more, see www.jenningsco.com. JENNINGS BRINGS HOME 9 ADDY AWARDS Chapel Hill, N.C., March 3, 2008 - Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received nine prestigious ADDY® Awards on Friday, February 29 at The Ad Club of the Triangle's 2008 ADDY® Awards ceremony. Seven of the awards recognize Jennings' work on behalf of two healthcare clients: Tufts Medical Center (Boston) and University Health Systems of Eastern Carolina. Jennings received two additional awards for pro bono work and agency self-promotion. Jennings captured two gold, four silver and three bronze awards for radio, print, television, mixed-media campaigns, out-of-home advertising, use of animation and sound design. Jennings' winning entries included: Gold ADDY - Advertising Industry Self-Promotion, Jennings On Hold Music Gold ADDY - Elements of Advertising, University Health Systems, Radio Audio Silver ADDY - Mixed Media Campaigns, Tufts Medical Center, Pediatric Campaign Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Illustration Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Radio, Sound Design Silver ADDY - Television, University Health Systems, :30 TV, 'Mom' Bronze ADDY - Out-of-Home, University Health Systems, Jumbotron Outdoor Board Bronze ADDY - Newspaper, Tufts Medical Center, Pediatric Campaign - Color Bronze ADDY - A Festival of Carols poster, Arts "Each year we manage to win across a broad variety of media, which I think is the ultimate compliment to our team. It confirms that we do a wide number of things very well," said Jennings Creative Director, Bob Kochuk. "It is a tribute to our clients that they give us the opportunity to do work that receives this type of recognition." About the ADDY® Awards The ADDY® Awards recognize and reward creative excellence in the art of advertising. The ADDY® competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs. The local winners compete in regional competitions whose winners then proceed to compete on a national level. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS CEO TO PRESENT AT NATIONAL MARKETING CONFERENCE Chapel Hill, N.C., February 27, 2008 - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Thirteenth National Forum on Customer Based Marketing Strategies to be held April 6 - 8, 2008 in Phoenix, Arizona. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare. Dunlop will present with Brooke Tyson Hynes, vice president of public affairs & communications for Tufts-New England Medical Center in Boston. The topic of their presentation is 'Consumer Engagement through Echo-Branding.' During their talk, Tyson Hynes and Dunlop will review the effective use of echo-branding in healthcare marketing. Echo-branding involves creating marketing that speaks directly to the consumer's values and priorities. Tufts' recent Pediatric Specialty Campaign will be presented as a case study. The Tufts campaign was the subject of an extensive profile in the November/December 2007 issue of Healthcare Advertising Review. Jennings modeled Tufts' colorfully illustrated campaign after a child's activity book, and included puzzles, word-finds, mazes and rebuses. About Tufts-New England Medical Center Tufts-New England Medical Center is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see www.jenningsco.com. #### RETENTION POND SERVICES CHOOSES JENNINGS AS AGENCY OF RECORD Wilmington, NC, January 3, 2008 - Retention Pond Services, Inc. is excited to announce its selection of Jennings, the Chapel Hill-based branding, advertising, and PR firm, as its new agency of record. Retention Pond Services (RPS) is an environmentally savvy, aquatic and wetland management company specializing in stormwater Best Maintenance Practice (BMP) system consulting, maintenance, and repair. As RPS approaches its twelfth successful year in the industry, Jennings will act as a strategic partner to further increase RPS' brand recognition in the eleven states it currently serves while educating businesses on the Environmental Protection Agency’s (EPA) recent regulatory updates and requirements. "The EPA's new Phase II requirements and existing requirements coupled with higher inspection and enforcement activity from the local, state, and federal government makes it necessary for business owners, property management firms, and developers to turn their attention to stormwater BMP compliance issues. RPS is a vertically integrated company equipped to assist and educate clients seeking sound stormwater advice and service from certified experts. We look forward to working hand and hand with Jennings to introduce ourselves to these individuals seeking our caliber of experience," states Hamp Stephens, Chief Financial Officer for Retention Pond Services, Inc. About Retention Pond Services Retention Pond Services, Inc. is an all-inclusive stormwater management company well-equipped to manage all facets involved with the maintenance and remediation of stormwater BMP systems. These government-regulated BMPs are essential in the filtration of stormwater flowing from developed areas into streams and rivers, as they prevent harmful pollutants from destroying healthy water supplies. The Retention Pond Services’ staff is comprised of highly trained, certified, and knowledgeable stormwater specialists that understand federal, state, and local compliance regulations as well as the severe environmental repercussions of poorly maintained stormwater systems. Based in Wilmington, NC, Retention Pond Services, Inc. operates in eleven states. Current projects include pond renovations at local golf courses, coastal dredging and beach restoration, and comprehensive stormwater maintenance and consulting for nearly 1,000 retail, commercial, and industrial properties. For more information, visit www.retentionponds.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations, and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. ### DAN DUNLOP NAMED TO NATIONAL ADVISORY BOARD Chapel Hill, N.C., December 10, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been named to the national advisory board of Healthcare Advertising Review (HAR), a HealthLeaders Media publication. HealthLeaders Media is a division of HCPro, Inc., a leader in providing information to the healthcare compliance, regulation and management industry. "Dan was one of the first people we considered when we set out to form our advisory board. It was a natural choice because he was already serving informally as an advisor to the publication," said Kandace McLaughlin, Associate Editor, Healthcare Advertising Review. "As the president of a well-respected healthcare branding and advertising agency, Dan has the real world experience and insight that we can benefit from." Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. Jennings' advertising campaigns for Tufts-New England Medical Center and UNC Health Care have been profiled in recent editions of Healthcare Advertising Review. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS INTERACTIVE MEDIA WINS AWARD Chapel Hill, N.C., November 19, 2007 - Jennings, the Chapel Hill branding and advertising agency, was the recipient of two Wallie Awards in a ceremony held on Thursday, November 15. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Asheville, N.C. Jennings received a Wallie Awards for its work on behalf of UNC Health Care's employment office. The award, for interactive media, recognized the recruitment CD-ROM that Jennings produced for UNC Surgical Services. The project was conceived and directed by UNC Health Care's former director of recruitment and employment, Doris Friend. Jennings received a second Wallie Award in the radio advertising category for a radio spot produced for UNC Orthopaedics. Since 2004, Jennings has received nineteen Wallie and Silver Tusk Awards on behalf of its healthcare clients. Jennings President, Dan Dunlop, hosted a roundtable discussion at this year's CHPRMS conference. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT HOSTS ROUNDTABLE Chapel Hill, N.C., November 13, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been selected to host a roundtable discussion at the Carolinas Healthcare Public Relations and Marketing Society's Annual Conference (CHPRMS). The conference will take place in Asheville, North Carolina, and will be attended by healthcare marketing professionals from throughout the Carolinas, Virginia and Georgia. The annual conference is scheduled to take place November 14 - 16, 2007. Dunlop will lead a 10-person roundtable discussion on the topic of "merchandising your marketing." The talk will focus on practical strategies for securing press coverage, publicity and recognition for advertising campaigns produced by healthcare marketers. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. About CHPRMS The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) provides resources for nearly 250 members working in the ever-changing, dynamic healthcare industry. The majority of CHPRMS' members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina. Since 1973, CHPRMS has offered its members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. More info at www.chprms.com. About Dan Dunlop Dan Dunlop is president and chief executive officer of Jennings, the Chapel Hill-based branding and advertising agency. He joined Jennings in 1995. Dunlop is a sought after speaker for national and regional conferences on topics of advertising, branding and healthcare marketing. In 2006, he spoke at the National Professional Development Conference of the Association of American Medical Colleges and at the Annual Conference of the Carolinas Healthcare Public Relations and Marketing Association (CHPRMS). He is the co-author of a chapter on the topic of marketing medical practices for the text "Practice Management from the Physician’s Perspective" by Jossey-Bass Publishing. Dunlop has also recently contributed articles to Healthcare Marketing Report and Marketing Health Services (AMA publication). About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENKINS JOIN JENNINGS; SAY THAT THREE TIMES FAST Chapel Hill, N.C., October 24, 2007 - Meredith Jenkins has joined Jennings, the Chapel Hill branding and advertising agency, as a member of its in-house creative team. Having originally joined the firm on a part-time basis several months earlier, she made the move to a full-time staff member in October. Jenkins is currently working on projects for a number of Jennings' clients including Entegrion, Carolina Meadows, Tufts-New England Medical Center, and Truliant Federal Credit Union. "Although still early in her career, Meredith has already demonstrated considerable skills as both a designer and an advertising art director. Obviously we're thrilled to have her on board," said Bob Kochuk, Jennings creative director. Prior to joining Jennings, Jenkins served as a designer with the Splinter Group. She also worked with Cuberis, a website and graphic design firm in Durham, N.C. Jenkins was raised in Chapel Hill, and is a graduate of the University of North Carolina at Chapel Hill School of Journalism and Mass Communication with a graphic design emphasis. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. BOB KOCHUK JUDGES INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., October 22, 2007 - For the second consecutive year, Bob Kochuk, Jennings creative director, was chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and exclusively honors the "Davids" of creativity, the finest small marketing firms and advertising agencies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small advertising agencies do each year. "It's fascinating to see the range of work produced by smaller agencies. Some of it is exceptional. And some of it is quite dreadful. It makes me appreciate the talented people I work with daily," said Bob Kochuk, Jennings creative director. Kochuk, who has been with Jennings, the Chapel Hill branding and advertising agency, for the last 6 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. Winners of this year's competition will be notified during the month of October. (www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavarts.org for a full member list and more information. AD CAMPAIGN FEATURED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., September 26, 2007 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, is featured this month in two national marketing publications: the September/October 2007 Issue of Healthcare Advertising Review and the Fall 2007 Issue of Marketing Health Services (MHS) - a publication of the American Marketing Association. Both publications contain feature articles profiling the "Connections" advertising campaign that Jennings produced for UNC Health Care. Dan Dunlop, Jennings President and CEO, co-authored an article published in the fall issue of MHS. The article, titled "Making Connections," details how hospitals can market service lines more effectively while continuing to build equity in the institution's brand. The UNC Health Care Connections campaign is used as an example of successful branded service line marketing. Suzanne Herman, UNC Health Care’s Director of Public Affairs and Marketing, collaborated with Dunlop on the article. The article in Healthcare Advertising Review, titled "Multi-integrated Connections Campaign Illustrates the Importance of Continuity," is a six-page profile of the UNC Connections campaign. Advertising featured within the article includes print ads for UNC’s Eating Disorders Program, Gastrointestinal Services, UNC Center for Women's Mood Disorders, UNC Spine Center, and Cardiothoracic Surgery. Reprints of both articles are available by contacting Jennings via email at ddunlop@jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. NASHER MUSEUM SELECTS JENNINGS AS AGENCY OF RECORD Chapel Hill, N.C., August 20, 2007 - The Nasher Museum of Art at Duke University has chosen Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. In July, the Nasher Museum conducted a formal agency review and selected Jennings from a pool of area agencies. Jennings' immediate priority will be to provide marketing support for the upcoming "States of Mind" exhibition, a mid-career retrospective of the works of Romanian artists Dan Perjovschi and Lia Perjovschi. "We're very excited about this opportunity," said Dan Dunlop, Jennings president. "The Nasher has quickly become a force in the world of contemporary art. We look forward to working with the Nasher's leadership team to continue to build upon the brand they've established within the state, across the nation and around the world." The Nasher Museum of Art at Duke University The Nasher Museum of Art is a major arts center on Duke's campus that serves the university, Research Triangle area and surrounding region with exhibitions and educational programs. The museum, designed by Rafael Viñoly, also includes a café directed by Georgios Hospitality Group and gift store. Additional information is available at www.nasher.duke.edu. Nasher Museum exhibitions and programs are generously supported by the Mary Duke Biddle Foundation, Mary D.B.T. Semans and the late James H. Semans, The Duke Endowment, the Nancy Hanks Endowment, the K. Brantley and Maxine E. Watson Endowment Fund, the James Hustead Semans Memorial Fund, the Marilyn M. Arthur Fund, the Victor and Lenore Behar Endowment Fund, the Sarah Schroth Fund, the Margaret Elizabeth Collett Fund, the North Carolina Arts Council, the Office of the President and the Office of the Provost, Duke University, and the Friends of the Nasher Museum of Art. The Nasher Museum of Art is located at 2001 Campus Drive at Anderson Street. The museum is open 10 a.m. to 5 p.m. on Tuesday, Wednesday, Friday and Saturday; 10 a.m. to 9 p.m. on Thursday; and noon to 5 p.m. on Sunday. The museum is closed Mondays. Suggested admission is $5 adults, $4 for seniors and members of the Duke Alumni Association, $3 for non-Duke students with I.D. and free for children 16 and younger. Admission is free to Duke students, faculty and staff with Duke I.D. Admission is also free to Durham city residents who present a valid I.D. with proof of residency, courtesy of the Herald-Sun. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS UNIVERSITY HEALTH SYSTEMS ACCOUNT Chapel Hill, N.C., August 14, 2007 - After an extensive agency review, University Health Systems of Eastern Carolina (UHS) has selected Jennings, the Chapel Hill-based branding and advertising agency, to produce brand communications and advertising for its seven-hospital system. Agencies from North Carolina and Virginia competed in the review. Jennings is now charged with developing and launching a branding campaign for UHS that will likely include television, radio, print, outdoor and online advertising. Media planning and buying for the system will also be handled by Jennings. UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. "Developing an integrated branding campaign that is inclusive of our family of hospitals is a critical strategic initiative for University Health Systems if we are to continue to grow our brand in our 29-county service area and across North Carolina," said Anissa Davenport, Vice President, Marketing and Public Relations, University Health Systems of Eastern Carolina. "We felt that Jennings was the right match for us, given their healthcare and branding expertise, and the obvious chemistry between our two teams." "University Health Systems of Eastern Carolina is one of the truly outstanding health systems in this region, and not enough people know about them or their excellent level of care. The team at Jennings is looking forward to working in partnership with UHS' internal marketing staff to further develop the health system’s brand," said Dan Dunlop, Jennings president and CEO. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. ENTEGRION CHOOSES JENNINGS Chapel Hill, N.C., August 7, 2007 - Life sciences company Entegrion has selected Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. Entegrion is a therapeutic development company that specializes in developing technologies for the control of hemorrhage, wound management, and associated tissue repair. Jennings' immediate priority will be to refine the graphic identity for Entegrion and its emerging family of products in advance of a new product launch in late 2007. "It is amazing to see what the multi-disciplinary team at Entegrion has accomplished. Their work with freeze-dried platelets could one day save lives in the Emergency Department, the surgical suite and on the battle field," said Dan Dunlop, Jennings president. "With Entegrion, we have the opportunity to introduce remarkable new innovations in healthcare. We look forward to telling their story to the world." For Jennings, Entegrion is the latest in a string of new account wins in 2007 that include Tufts-New England Medical Center, Hafele America, Chapel Hill Integrative Health Center, Hillsborough Tourism Board, and Chapel Hill Orange County Visitors Bureau. About Entegrion Entegrion is a life sciences company that selectively integrates synergistic technologies with those in its patent portfolio for development of novel devices and drugs for hemorrhage control, wound management, and associated tissue repair. The company is based in North Carolina's Research Triangle Park, and is the inventor of StasilonTM - the medical textile that cuts blood loss - from which multiple wound dressing products are made. The technology was developed in cooperation with the Office of Naval Research. Building upon technologies licensed from the University of North Carolina, Entegrion's portfolio includes platelet-derived platform technologies that are being developed as topical gels and sprays for tissue repair, infusible hemostatic agents for the control of internal hemorrhage, and novel vehicles for delivery of drugs to target tumors and other sites of internal bleeding. For more information, visit www.entegrion.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. CHAPEL HILL INTEGRATIVE MEDICINE ASSOCIATES SELECTS JENNINGS Chapel Hill, N.C., July 18, 2007 – Chapel Hill Integrative Medicine Associates (CHIMA) has selected Jennings, the Chapel Hill branding and advertising agency, to provide strategic marketing consulting services. Jennings will provide media relations and marketing support, working directly with Remy Coeytaux, M.D., Ph.D., CHIMA's Medical Director. CHIMA is housed within the Integrative Health Center of Chapel Hill, and provides primary care and specialty care services to its patients. The Center brings traditional primary care physicians, women's health specialists, acupuncturists, nutrition specialists, headache experts and others together in a collaborative environment to optimize patient care. Chapel Hill Integrative Medicine Associates (CHIMA), a primary care and family medicine practice, is made up of a collection of established healthcare professionals: Remy Coeytaux, M.D., Ph.D. (Family Medicine) Wunian Chen, M.D., L.Ac (Acupuncture) Gary Asher, M.D. (Family Medicine) Leslie Fischer, Ph.D., M.P.H, R.D. (Nutrition) Jeannette Lager, M.D. (Women’s Health) Steven Landau, M.D. (Family Medicine) Jane Tozier, R.N. (Care Coordination) Pioneering a new financial model for medical practices, CHIMA strives to provide affordable care where patients pay as little as $50 for a primary care visit. This unique model is characterized by a flat-rate fee structure, cash payment for services, and longer office visits where patients spend significantly more time with the physician. By reducing overhead and improving collections (patients pay for services on the spot), the practice can lower fees and make healthcare accessible to those who might otherwise not be able to afford it. Chapel Hill Integrative Medicine Associates is currently accepting new patients. For more information, visit www.chapelhilldoctors.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. JENNINGS EXPANDS DESTINATION MARKETING NICHE Chapel Hill, N.C., July 23, 2007 – The Hillsborough Tourism Board and the Town of Hillsborough Board of Commissioners have approved a grant proposal submitted by Jennings to embark on a marketing initiative designed to increase tourism within Hillsborough. Jennings, the Chapel Hill branding and advertising agency, will develop brand positioning, messaging, advertising and online strategies targeting potential visitors to the community. "We are so pleased to have this opportunity to work with the Hillsborough Tourism Board to help them market this amazing community," said Dan Dunlop, Jennings President. "Hillsborough offers an intriguing blend of nature, culture and history, along with all the charm of a small Southern town. We couldn’t ask for a better product to market." About Hillsborough, North Carolina Hillsborough, the county seat of Orange County, once served as the unofficial colonial capital of North Carolina. A warm and vibrant community with a wonderful selection of shops and restaurants, Hillsborough boasts a lovely downtown historic district, an original, rare 1949 NASCAR speedway and festivals for Civil War re-enactors and barbeque lovers. The historic district – listed on the National Register of Historic Places – features more than 100 homes, churches and buildings from the late 18th and 19th centuries. Hillsborough played an important role in both the Revolutionary and Civil Wars, and remains a political and cultural center today, with activities celebrating the arts and history each month. Today, Hillsborough is known as a haven for artists and writers. The town is centrally located in North Carolina at the intersection of Interstates 85 and 40. For more information, visit www.historichillsborough.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, travel and tourism, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. RYAN TAYLOR JOINS JENNINGS AS ART DIRECTOR July 17, 2007 - Jennings, the Chapel Hill marketing and branding company, continues to strengthen its in-house creative team with the addition of Ryan Taylor as art director. Taylor will immediately begin work on a number of Jennings' accounts including Tufts-New England Medical Center, Volvo Trucks North America, and University Health Systems. Prior to joining Jennings, Taylor worked as an art director at The Motta Company in Los Angeles, California. He has also served as an art director with ARS Advertising in Chattanooga, Tennessee. Taylor has a Bachelors of Fine Arts from Columbus State University, Columbus, Georgia. "Ryan is a true advertising art director, with a love for the business," said Bob Kochuk, Jennings creative director. "His diverse consumer advertising experience will enrich our agency. We're extremely pleased to have him on our team." According to Taylor, "I loved LA, but it sure is nice being back in the Southeast. My wife LeAnn and I have purchased a home in Hillsborough, and it is great seeing yards with trees again." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TAKES HOME TWO NATIONAL TELLY AWARDS Jennings was recently honored with two national television awards in the 28th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards honoring television commercials it produced for UNC Health Care. The commercials titled "Fred's Retirement" and "Bill's Serve" were part of UNC Health Care's Connections advertising campaign. Both spots promoted minimally invasive surgery available through UNC's Vascular and Orthopaedics Divisions. "Winning these Tellys is further confirmation that you can do great work on a modest budget," said Jennings Creative Director, Bob Kochuk. Over the last four years, Jennings has won a total of 12 Telly Awards recognizing television commercials produced for Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive over 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TUFTS-NEW ENGLAND MEDICAL CENTER HIRES JENNINGS Jennings, a Chapel Hill branding and advertising agency, has been hired by Tufts-New England Medical Center (Tufts-NEMC) in Boston to produce a new advertising campaign for its suburban pediatric specialty centers. The Centers, opening this July, will be located in Lowell and Woburn, Massachusetts, and will be staffed by physicians from Tufts' Floating Hospital for Children. Beyond developing the advertising campaign, Jennings will plan and place the media for the launch. The campaign will include radio spots, print ads, transit advertising, cinema screen ads, a website, and direct marketing. Jennings will also produce advertising collateral including a new brochure for the two pediatric specialty centers. "Jennings has impressed us with their knowledge of the national health care marketplace as well as their ability to understand our unique market. The team at Jennings is creative, strategic, customer-focused and easy to work with -- a rare combination. We feel confident that the work they are doing will get us the results we want in our growing market," said Tufts-NEMC VP for Public Affairs and Communications, Brooke Tyson Hynes. About Tufts-New England Medical Center Tufts-NEMC is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., June 5, 2007 – Jennings, a Chapel Hill branding and advertising agency, recently won two national awards for radio spots created for UNC Health Care and Rex Healthcare, in the 24th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published monthly for advertising, public relations and marketing professionals in the healthcare field. "These awards are of special significance because the entries are being judged against the work of peer institutions from across the country. Large academic medical centers compete against other large academic medical centers. Winning one of these awards means that your work is among the best in the healthcare industry. We welcome that kind of recognition for our clients," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS THREE NATIONAL ASTER AWARDS FOR HEALTHCARE MARKETING Jennings, a Chapel Hill branding and advertising agency, won three national awards for UNC Health Care in the 2007 Aster Awards competition. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 per cent of the entries receiving recognition. Jennings' work for UNC Health Care garnered three "Asters" including a Gold Award for outdoor advertising developed for UNC Orthopaedics. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. A series of magazine ads from the UNC Health Care "Connections" campaign won a Silver Award, and a Bronze Award was given for a poster series created for UNC Health Care’s Employment Office. "We’re pleased that UNC is receiving this validation for the high quality of its health care marketing," said Jennings’ Creative Director, Bob Kochuk. "We’re proud of the work we’ve done for UNC Health Care over the years." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards.HÄFELE AMERICA SELECTS JENNINGS TO SPEARHEAD MARKETING INITIATIVE Häfele America Co. has hired Jennings, the Chapel Hill-based advertising agency, to provide branding and marketing services. Jennings' immediate priority will be to provide strategic insights and develop materials in support of a new marketing initiative. In December, Häfele conducted a formal agency review and selected Jennings from a pool of competing agencies. "At Häfele, we needed a marketing partner who could hit the ground running. Prior to their presentation, Jennings invested a great deal of their own time and resources immersing themselves in the lives of our target audience. They interviewed customers and potential customers, talked with designers, and solicited feedback from our people in the field. This gave us confidence that they were the right firm for this opportunity," said Maura DelVecchio, Häfele's marketing communications manager. Jennings has already begun production on collateral pieces that Häfele will roll out at the 2007 Kitchen & Bath Show (KBIS) in mid-May. Dewey Mooring, Jennings' director of client services, is the supervisor on the Häfele account, and was instrumental in the success of the new business effort. According to Mooring, "An opportunity like the one with Häfele comes around once in a blue moon. Häfele is a very successful company now turning their attention to a relatively untapped market. We are so pleased to be their marketing partner and appreciate the confidence they have placed in Jennings."BARRI BURCH JOINS JENNINGS AS PRODUCTION MANAGER Jennings, the Chapel Hill branding and advertising agency, has named Barri Burch as its new production and traffic manager. Burch's role at the agency will be to traffic all projects as well as oversee external production. With a strong background in both the agency and printing professions, she is expected to make an immediate contribution. Burch's production experience includes five years as operations director at Mall Advocate in Chapel Hill, North Carolina. Prior to Mall Advocate, she worked for three years with Quebecor-World in Atlanta, Georgia as a project marketing specialist. Burch also spent three years as the director of publishing for TSI Soccer prior to its acquisition by Eurosport. "We were attracted to Barri by her leadership qualities," said Bob Kochuk, Jennings creative director. "Barri has both the experience and the intangible qualities needed to step into the production manager role without us missing a beat." Burch is a graduate of the University of North Carolina in Greensboro where she graduated summa cum laude. JENNINGS WINS NATIONAL AWARD FOR ADVERTISING CAMPAIGN Jennings, a Chapel Hill marketing and branding agency, has been recognized with a 2006 MarCom Creative Award for its "Connections" advertising campaign for UNC Health Care. The Connections Campaign received a Platinum Award, the competition's top honor. Earlier it was announced that Jennings received five MarCom Creative Awards for its "Faces of UNC Health Care" recruitment campaign. "We're always pleased to receive this kind of validation and recognition from our peers. Much of the credit goes to the marketing team at UNC Health Care. For more than a decade they've worked with Jennings in partnership to evolve the UNC brand to a position of national leadership. It has been an exciting and rewarding partnership," said Dan Dunlop, Jennings president and CEO. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals. This year there were more than 5,000 entries from throughout the United States and several foreign countries. The MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.JENNINGS WEBSITE WINS GOL