Jennings President to Judge 2010 National Health Information Awards Chapel Hill, N.C., June 28, 2010 - For the second consecutive year, Dan Dunlop, Jennings president and CEO, has been selected to judge the National Health Information Awards. Dunlop will join a panel of health information experts from across the nation who will judge entries based on content, format, success in reaching the target audience and overall quality. Now in its 17th year, the National Health Information Awards program is designed to establish a seal of quality for consumer health information. The competition is organized by the Health Information Resource Center (HIRC). The awards program, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. For more information, visit www.healthawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, the arts, higher education, finance and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS RECOGNIZED WITH 2010 VIDEOGRAPHER AWARD Chapel Hill, N.C., June 24, 2010 - Winners have been announced for the 2010 Videographer Awards, an international competition that recognizes outstanding achievement in video production. Jennings, the Chapel Hill-based branding and advertising agency, has been honored with an Award of Distinction for a television commercial it produced for Truliant Federal Credit Union. The winning commercial can be viewed online by going to http://www.youtube.com/watch?v=7a10UgX-258. There were about 1,800 entries in the 2010 competition. The Videographer Awards is one of the most coveted awards in the video industry. Over the past 14 years, thousands of production and communication professionals have entered their best and most creative work. The goal of the Videographer Awards is to identify and recognize the video artisans who excel in the scope of their own environment. The Videographer Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges and sets standards of excellence. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, higher education, financial, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS' CLIENTS WIN GOLD HERMES CREATIVE AWARDS Chapel Hill, N.C., June 4, 2010 - Jennings, the Chapel Hill-based branding and advertising agency, has been recognized with two Gold 2010 Hermes Creative Awards for its work for Chapel Hill/Orange County Visitors Bureau and NC Prevention Partners. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. It is administered and judged by the Association of Marketing and Communication Professionals. NC Prevention Partners, an organization dedicated to reducing preventable illness and early death caused by tobacco use, poor nutrition and physical inactivity, received a Gold Hermes Award for its annual report. Chapel Hill/Orange County Visitors Bureau received a Gold Hermes Awards for its VisitChapelHill.org website. "It means a great deal to us to have our clients' marketing efforts recognized in an international creative competition. We certainly enjoy the opportunity to do great work on their behalf," said Dan Dunlop, Jennings president and CEO. The Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. For more information on the Hermes Creative Awards, go to http://hermesawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, financial, travel and tourism, and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS GOLD IN NEW ENGLAND HEALTHCARE MARKETING AWARDS CHAPEL HILL, N.C., May 27, 2010 - Jennings has been honored with five Lamplighter Awards, including two gold awards for work promoting the pediatric services affiliation between two Massachusetts hospitals: MetroWest Medical Center (Framingham) and Floating Hospital for Children at Tufts Medical Center (Boston). The awards were presented at the Spring Symposium of the New England Society for Healthcare Communications (NESHCo) held in Stowe, Vermont. The Lamplighters were established to showcase and honor communications excellence in New England. The 2010 competition included entries from more than 60 organizations throughout the region. The awards recognizing the pediatric partnership campaign for MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center included: * Gold Lamplighter - Publication/Brochure - MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center * Gold Lamplighter - Photography - MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center * Silver Lamplighter - Physician Relations - MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center * Silver Lamplighter - Outdoor Advertising - MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center * Award of Excellence - Total Marketing Program - MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center "We're extremely proud of the work we've done for MetroWest Medical Center and Floating Hospital for Children," said Dan Dunlop, president and chief executive officer at Jennings. "Our presence in New England has grown considerably over the last couple of years as we've significantly expanded the reach of our healthcare marketing practice. It's rewarding to see that our work has been well-received within the region." About NESHCo For four decades, NESHCo has served as the region's premier professional development organization for communication professionals working in the health care industry. The Society is composed of nearly 300 members throughout New England. For more, visit www.neshco.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS AMONG THE ELITE HEALTHCARE MARKETING FIRMS Agency's Clients Honored with Eight National Aster Awards CHAPEL HILL, N.C. (May 11, 2010) - Jennings, the Chapel Hill public relations, branding and advertising agency, was recognized with eight national Aster Awards for marketing produced for Tufts Medical Center (Boston, MA), MetroWest Medical Center (Framingham, MA) and University Health Systems of Eastern Carolina (UHS). The Aster Awards recognize excellence in healthcare and medical marketing, allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center Agency: Jennings -- Chapel Hill, NC Award: Gold Entry Name: Pediatric Specialty Campaign - Patient Education Series Group: Children's Hospital Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center Agency: Jennings -- Chapel Hill, NC Award: Silver Entry Name: Pediatric Specialty Campaign - Outdoor Transit Single Group: Children's Hospital Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center Agency: Jennings -- Chapel Hill, NC Award: Gold Entry Name: Pediatric Specialty Campaign - Brochure Group: Children's Hospital Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center Agency: Jennings -- Chapel Hill, NC Award: Gold Entry Name: Pediatric Specialty Campaign - Service Line Promotion - Children's Group: Children's Hospital Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center Agency: Jennings -- Chapel Hill, NC Award: Silver Entry Name: Pediatric Specialty Campaign - Newspaper Advertising - Series Group: Children's Hospital University Health Systems of Eastern Carolina -- Greenville, NC Agency: Jennings -- Chapel Hill, NC Award: Gold Entry Name: Duplin General Hospital Insert Group: Hospital 76 - 149 beds University Health Systems of Eastern Carolina -- Greenville, NC Agency: Jennings -- Chapel Hill, NC Award: Silver Entry Name: UHS Orthopedics Service Line Promotion Group: Healthcare System University Health Systems of Eastern Carolina -- Greenville, NC Agency: Jennings -- Chapel Hill, NC Award: Bronze Entry Name: UHS Orthopedics :60 Radio Group: Healthcare System "It was an honor having Jennings participate in the 2010 Aster Awards Competition. They placed in the top 5% of the nation. The quality of this year's entries went well beyond the judges' expectations," said Melinda R. Lucas, Aster Awards Program Coordinator. The 2010 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant's entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Aster Award winners are promoted in Healthcare Marketing Today magazine. For more information, go to www.asterawards.com. JENNINGS WINS ELEVEN NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., May 3, 2010 - Jennings, the Chapel Hill public relations, branding and advertising agency, recently won eleven (11) awards in the Twenty Seventh Annual Healthcare Advertising Awards competition. Jennings' winning entries included campaigns developed for MetroWest Medical Center (Framingham, MA), Floating Hospital for Children at Tufts Medical Center (Boston, MA), University Health Systems of Eastern Carolina (Greenville, NC) and Lexington Medical Center (West Columbia, SC). The awards competition is sponsored annually by Healthcare Marketing Report, a leading national publication for marketing professionals in the healthcare field. Jennings was honored with a gold award in the "Total Advertising Campaign without TV" category for the campaign it produced to promote a pediatric services partnership between MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center. The campaign received a total of seven awards in this year's competition. The agency also received three awards recognizing its work for University Health Systems of Eastern Carolina. Finally, Lexington Medical Center's public relations campaign was a winner in the "Total PR Campaign" category. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PROVIDES MARKETING SUPPORT FOR INTERNATIONAL FILM FESTIVAL Chapel Hill, N.C., April 4, 2010 - Jennings has been selected to handle media relations and social media for the 2010 Full Frame Documentary Film Festival. This marks Jennings' second year in a row handling public relations for the Festival. The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. This spring, April 8 through 11, Full Frame will once again welcome filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of over 100 films. Jennings has extensive experience marketing arts organizations. Jennings' arts division has handled strategic marketing and advertising for well known museums, arts centers and cultural activities including Durham Performing Arts Center (DPAC), Carolina Performing Arts Center, Nasher Museum of Art at Duke University, the Franklin Street Arts Collective (FRANK) and the North Carolina Piedmont Laureate program. "The team at Jennings is excited to work on the Festival once again. Marketing this event takes a lot of hard work, but also allows us to have fun creating unique publicity opportunities. We're excited and honored to continue working with Full Frame," said Dan Dunlop, Jennings president and chief executive officer. About Full Frame The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, N.C., for a four-day, morning to midnight array of over 100 films as well as discussions, panels, and southern hospitality. Set within a four-block radius, the intimate festival landscape fosters community and conversation between filmmakers, film professionals and the general public. The festival is produced by Doc Arts, Inc., a 501(c)(3) non-profit organization, and receives support from corporate sponsors, private foundations and individual donors whose generosity provides the foundation that makes the event possible. To learn more on the mission of Full Frame or for information on membership or sponsorship opportunities, scheduled films or festival passes visit www.fullframefest.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, education, transportation, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS & THE COLLEGE OF CHARLESTON WIN EDUCATIONAL ADVERTISING GOLD Chapel Hill, N.C. - A branding campaign produced by Jennings, the Chapel Hill marketing and advertising agency, for the College of Charleston, won a total of five awards at the 25th annual Educational Advertising Awards presented by Higher Education Marketing Report, the most widely read publication for higher education marketers. The Education Advertising Awards is the oldest, largest and most prestigious advertising awards competition in higher education. Most notably, the College of Charleston’s institutional branding campaign won Gold in the Total Advertising Campaign category as well as the Magazine Series category. The campaign garnered a Silver Award in the Radio Single Spot category, a Bronze Award in the Outdoor category and a Merit Award in the Television Series category. The campaign included outdoor and print materials, a micro-site, radio, web banners and television elements. This year, the Education Advertising Awards received more than 2,000 entries from over 1,000 colleges, universities and secondary schools. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in education, healthcare, transportation, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS CEO TO LEAD WEBINAR SERIES FOR NEBRASKA HOSPITAL ASSOCIATION CHAPEL HILL, N.C., April 13, 2010 - Dan Dunlop, president and CEO of Jennings, will deliver a series of webinars from April 21 through June 8, 2010. The series has been developed in partnership with the Nebraska Hospital Association to address several of the leading trends facing health care marketers today. Dunlop will speak to prevailing issues including patient safety, sustainability, consumer engagement and social media, and how each impacts the practice of health care marketing. Each webinar has been developed to deliver a wealth of practical information that participants can begin implementing immediately. "This series is about real world marketing for professionals in the trenches," says Dunlop. "We'll cover vital information that health care marketers can use to advance their organization's marketing." The first webinar in the series will air April 21 at 1:30 p.m. Central Time. Dunlop, joined by Stephanie Guidetti, RN, MetroWest Medical Center director of marketing, will address consumer engagement and niche marketing campaigns. The webinar will focus on the recent partnership between MetroWest and Tufts Medical Center, and their successful collaborative marketing and integrated niche advertising campaign. The second webinar will be hosted on April 27 at 10 a.m. Central Time. Focusing on demystifying social media in health care, Dunlop's presentation will develop the rationale for why hospitals and medical centers should be involved in social media. It will cover social media outlets including: Facebook, Twitter, Ning, Wordpress, Blogger, YouTube, and ICYou video. Dunlop will deliver the third webinar in the series on May 12 at 1:30 p.m. Central Time. His webinar "Green Marketing & the Healthy Hospital Movement in Health Care" will feature Lexington Medical Center Director of Marketing and Advertising, Mark Shelley. Dunlop and Shelley will examine strategies for taking the lead in the "Healthy Hospital Movement" and for developing the connection between patient safety, workplace safety and environmental stewardship. The May 25, 1:30 p.m. Central Time webinar will address marketing patient safety and hand hygiene. Dunlop and Tufts Medical Center Chief Medical Officer, David Fairchild, MD, MPH, will provide examples of marketing effectively within the walls of the busy medical center. They will share measurable improvements in hand hygiene compliance and offer suggestions for breaking through the clutter. The final webinar, to be hosted June 8 at 10 a.m. Central Time, will focus on helping healthcare marketers promote their marketing and public relations efforts to stakeholders inside and outside of their organization. Dunlop will address specific techniques for leveraging a campaign after its creation and launch. He will offer suggestions for elevating the stature of the hospital marketing department including presenting at conferences, seeking reviews by healthcare publications, entering in award competitions and launching campaigns internally. About Dan Dunlop: Dan Dunlop is President and CEO of Jennings, a North Carolina-based healthcare branding and advertising agency. He is a marketer, author, blogger and frequent speaker at national and regional conferences, having served on the faculty of numerous conferences including SHSMD, CBM, AAMC, NESHCo and CHPRMS. Dunlop regularly contributes articles to industry publications including Healthcare Marketing Report, Marketing Health Services, Healthcare Marketing Advisor and The Alternative Health Journal. His experience as a brand strategist includes work with numerous hospitals and health systems including Tufts Medical Center, UNC Health Care, MetroWest Medical Center, Rex Healthcare, Lexington Medical Center and University Health Systems of Eastern Carolina. Dan serves on HealthLeaders' national advisory board for Healthcare Marketing Advisor. He holds a masters degree from Appalachian State University. COLLEGE OF CHARLESTON BRANDING CAMPAIGN WINS GOLD ADDY® For Jennings Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received a Gold ADDY Award on Saturday, February 6, at the Advertising Federation of Charleston's 2010 ADDY Awards ceremony. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards. The awards represent creative excellence through rewarding all forms of advertising, from media of all types, creative by all sizes and entrants of all levels from around the world. In a rock-'n-roll themed celebration, Jennings was recognized with a gold medal for its work on behalf of the College of Charleston. Jennings' campaign for the College of Charleston included outdoor and print advertisements, a micro-site, web banners, radio and television elements. Jennings' gold winning entry will continue on to compete in the regional ADDY competition. About the ADDY Awards The ADDY Awards recognize and reward creative excellence in the art of advertising and is the world's largest advertising competition. The competition receives over 60,000 entries annually. The ADDY competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs and 15 districts. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.comDEWEY MOORING CELEBRATES 10 YEARS WITH JENNINGS Jennings, the Chapel Hill marketing and branding company, is proud to celebrate Dewey Mooring's ten years with the firm. During Mooring's tenure with Jennings he served first as a Senior Account Executive and now as the Director of Account Leadership. "Anyone who works with Dewey is keenly aware of his ability, his work ethic and his dedication to doing the best job possible for our clients," said Roger Jennings, founder and COO of Jennings. "He makes valued contributions as a member of the management team, providing a strong voice and creative solutions to the issues that make operating a business particularly tricky in today's challenging business climate." On a daily basis Mooring looks after the best interest of both agency and clients. His clients include prominent companies including the Nasher Museum of Art, Volvo Trucks North America, C.C. Dickson Co., DPAC and the Morehead Planetarium and Science Center. In addition to managing clients' marketing programs, Dewey has served Jennings in a business development capacity, helping Jennings to hold its own in extremely difficult times. "He shows up to play the game each and every day, and he has earned the great respect of his colleagues," said Jennings. "We are lucky as an agency to have Dewey and his contribution to the success of the agency over the past ten years can hardly be overstated." Before joining Jennings, Mooring worked in broadcast management. Mooring attended the University of North Carolina at Chapel Hill and earned his BA in Radio, Television and Motion Pictures. About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DUNLOP TO SPEAK AT NATIONAL FORUM ON CUSTOMER BASED MARKETING Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will speak in April at the Fifteenth National Forum on Customer Base Marketing Strategies in Atlanta, Georgia. "From my perspective," says Dunlop, "The Forum conference is one of the two leading national events for health care marketers. I've been a speaker at the last two CBM conferences and have thoroughly enjoyed the experience." The Forum, held April 14 through16 at the InterContinental Buckhead, is designed for executives from hospitals, academic medical centers, health care systems and medical group practices. It provides an opportunity for executives to learn about effective strategies and tactics from leading health care organizations. On Thursday, April 15 at 2 p.m., Dunlop will give his speech on "Marketing Niche Products, Affiliations and Strategic Partnerships." In delivering the presentation, he will partner with Tim Brennan, public affairs and communications manager at Tufts Medical Center. Dunlop and Brennan's speech will elaborate on the marketing strategies that have been developed to support Tufts' pediatric partnerships with community hospitals in the suburbs of Boston. They will outline their echo branding strategy and review two niche campaigns, both of which integrate elements of consumer, internal and physician marketing. "With the prevalence of strategic partnerships between institutions, our hope is that this presentation will be both timely and relevant," says Dunlop. For more information on the Fifteenth National Forum, please visit http://www.healthcarestrategy.com . About the Forum for Healthcare Strategists: The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of health care. The Forum provides networks of communication and support as well as opportunities for professional development, with the purpose of inspiring new, more effective models of care. It is designed to aid health care executives in balancing strategic and tactical demands, taking ownership of customer demands, determining priorities in a time of limited resources and respond to heightened demands from consumers and physicians for better communication and service. Forum members are healthcare professionals who are on the forefront of trends in the healthcare industry. Members represent a wide variety of disciplines including marketing, business development, physician practice marketing and public relations.JENNINGS HELPS HIGH SCHOOL KIDS GET CLEAN, HANDS Jennings, the Chapel Hill marketing and branding company, recently headed to Carrboro High School in Carrboro, NC to help the school clean up their environment. Jennings went into the high school with the aim of helping students become more aware of the importance of hand hygiene. Jennings took their original hand hygiene program, entitled "Speak Up. Wash Up." to schools after developing it in partnership with a hospital client, Tufts Medical Center. The program was such a success at Tufts that it received national recognition from USA Today, and has since been adopted by additional hospitals. Jennings has now adapted the program for schools, targeting the messaging for 15 to 18 year-olds, instead of hospital officials. Carrboro High School is the pilot study for school facilities. Stickers were placed in the halls of the high school, restrooms, teacher's lounges, the cafeteria, and locker rooms. The over-sized stickers, ranging in size from eight to 12 inches are bright and eye-catching with phrases like "Women wash their hands more than men. Let's work on that fellas." "We know the program works in the healthcare environment, but communicating with 15 to 18 year-old students is a whole new ballgame," said Dan Dunlop, president of Jennings. "Using a speak bubble theme for the campaign, we created a culture that was lively and fun. At the same time, we emphasized to the students the importance of staying healthy and that hand washing is a vital part of that. By keeping hand hygiene fun and top of mind, students are more likely to remember to do it and to prod their peers to wash their hands." The school will measure the program's success through an awareness survey and by tracking absenteeism. Jennings hopes this will be the first of many schools to implement the "Speak Up. Wash Up." program. With recent illnesses like H1N1 and the norovirus infection spreading so rapidly through schools this past year, and students missing large amounts of school, this campaign comes at a critical time. "Most importantly, the hand hygiene campaign will only be successful if it is lasting," said Dunlop. "It can not be the 'idea of the week' or 'program of the month.' This needs to be a sustained effort and an ongoing program to take effect and help keep students healthy." About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. SHAY FOLEY JOINS JENNINGS AS INTERACTIVE ART DIRECTOR CHAPEL HILL, N.C. - Jennings, the Chapel Hill marketing and branding company, announces the appointment of Shay Foley to the position of Interactive Art Director. Foley joins Jennings' advertising practice, which supports clients including Volvo Trucks North America, Truliant Federal Credit Union and University Health Care Systems of Eastern North Carolina. Foley is expected to strengthen Jennings' in-house creative team, particularly in the interactive arena. Prior to joining Jennings, Foley worked as the associate creative director at Cross + Associates and as the art director at Strategic Insights. She began her career in advertising as a production artist at Jennings in 2005. "We're extremely happy to have Shay back because she's one of those rare creative people with multiple talents: interactive design and programming skills, an eye for attention-getting art direction, and the ability to be strategically conceptual," said Bob Kochuk, Jennings creative director. "Shay has tremendous amounts of energy, so she'll be a good fit in the department." Foley's work as an art director has been recognized with a number of awards including Addys, BMAs, Asters and Wallie Awards. Foley is a graduate of VA Western Community College and Wake Tech Community College where she studied Communication Arts and Advertising and Design respectively. About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LOCAL AD AGENCY WEIGHS IN ON BEING HEALTHY Jennings, the Chapel Hill-based public relations, branding and advertising agency, has launched a new brand identity for North Carolina Prevention Partners (NCPP). NCPP is a nonprofit organization and a leader in reducing preventable illness and early death caused by tobacco use, poor nutrition and physical inactivity. Their work brings together leaders from business, health insurers, schools, hospitals, foundations, researchers, consumers, public health and advocacy organizations to improve health and control costs. Jennings worked with NCPP to create a new brand identity, including a new logo and website design. The site features a wealth of prevention resources to guide action by policymakers, employers, hospitals, schools, health care professionals and community members. The work can be viewed at http://www.ncpreventionpartners.org. "As our prevention and health initiatives have grown in complexity, and prevention is of high interest to so many, we recognized that our Web site needed to have a new look and feel," said Meg Molloy, president and CEO of NC Prevention Partners. "Our new site has a contemporary design, and information is easier to find. The new site will help us clearly communicate our efforts. We hope that it makes it easier for organizations to partner with us to make North Carolina a healthier state through disease prevention." Jennings worked closely with NCPP to achieve the organization's goals for the website and mission of: 'Prevention first for a healthier North Carolina'. "We feel that by helping to rebrand NCPP we are not only improving the promotion of the organization, but we are enhancing the health of our community," said Jennings Creative Director, Bob Kochuk. About Jennings: 
 Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. TO BE 'FRANK', JENNINGS NAMES NEW ARTS COLLECTIVE Jennings, the Chapel Hill advertising and branding firm, has developed a new name and brand identity for the region's newest arts collective. The fledgling non-profit art gallery, forever to be known as FRANK, elicited the support of Jennings to help brand, promote and market the collective. FRANK, as one might expect, is located on Franklin Street in Chapel Hill. Jennings worked closely with FRANK's board of directors to create a brand name, logo, print and promotional materials, and a web site. The new name and brand identity were introduced to friends of FRANK in a public ceremony on December 14. "The brand that we created for FRANK is something that captures people's attention and communicates a vibrant and developing arts community," said Bob Kochuk, Jennings' creative director. "We also hope that the name 'FRANK' connects people back to the local community and Franklin Street." The gallery will feature a diverse collection of varied art forms and is expected to open in early 2010. About Frank: Frank is a non-profit group of 25 artists that formed 501c3 non-profit artists collective, with the Town of Chapel Hill's assistance. The collective has established a 3,400 square foot gallery at 109 E Franklin Street, Chapel Hill, NC. The cooperative is designed to support Chapel Hill creative classes while significantly boosting commerce downtown. For more information about the gallery and the arts collective, contact Barbara Rich at 919-636-4135 or info@frankisart.com. About Jennings: 
 Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' clients in the arts include Full Frame Documentary Film Festival, North Carolina Central University Art Museum, Nasher Museum of Art at Duke University, and Durham Performing Arts Center. For more, see http://www.jenningsco.com.UNIVERSITY HEALTH SYSTEMS & JENNINGS WIN SIX GOLD WALLIE AWARDS Chapel Hill, N.C., November 21, 2009 - University Health Systems of Eastern Carolina and its Chapel Hill-based advertising agency, Jennings, were honored with a total of seven Wallie and Golden Tusk Awards in a ceremony held Thursday, November 19. The Wallie Awards and Golden Tusk Awards are given annually at the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Asheville, N.C. All of the awards were in the large hospital category and recognized work produced by Jennings and the internal marketing team at University Health Systems (UHS). Six of the seven awards were gold. * Gold Wallie Award - UHS Website * Gold Wallie Award - UHS Orthopedics Newspaper Advertising Campaign * Gold Wallie Award - UHS Orthopedics Radio * Silver Wallie Award - East Carolina Heart Institute Radio * Gold Wallie Award - UHS Annual Report * Golden Tusk Award - UHS Patient Education Materials * Golden Tusk Award - UHS Fundraising About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS THREE CARDIOVASCULAR ADVERTISING AWARDS Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that the campaign it created for the East Carolina Heart Institute at Pitt County Memorial Hospital was the recipient of three CardioVascular Advertising (CVA) Awards. "We are honored to have won these awards," said Bob Kochuk, Creative Director. "We set out to develop advertising that had an authentic quality. I believe we were able to bring the voice of the patient into the campaign, making it a success and earning us this recognition." This was the CVA Awards' inaugural year. The program is an exclusive competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising for the specific service lines of cardiology and/or vascular services. Jennings won Gold for Billboard Design and Magazine Ads as well as a Silver Award for their Total Advertising Campaign. The East Carolina Heart Institute also won a Silver Award for their in-house design of patient education materials. Winning entries were judged by a panel of experts and will be published in Marketing Healthcare Today. About the CVA Awards: The CardioVascular Advertising (CVA) Awards is an elite medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. The CVA Awards was developed as an annual contest to allow entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The CVA Awards is produced by Marketing Healthcare Today. For more information please visit: http://www.cvaawards.com. About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. SOCIAL MEDIA EFFORTS FALLING SHORT? GET STRATEGIC WITH THIS WEBINAR Advertising Agency To Deliver a Webinar on Focused Social Media Efforts Chapel Hill, N.C.- In a world filled with social media options - Facebook, Twitter, blogs and more - it can be difficult to answer the question: 'Which social media outlet is right for my business?' Jennings' Director of Account Services, Dewey Mooring, will host a half-hour Webinar addressing that question. The Webinar titled "Social Fusion: Applying Strategic Focus to Your Social Media Efforts" will be held on November 19, 2009 at noon (EST). To sign up for the free Webinar please visit: https://www1.gotomeeting.com/register/750353945. The presentation will concentrate on how social media efforts can complement and support a business' overall goals. Attendees will learn about Social Fusion: Jennings' three-step process for choosing the right social media outlets for a company's needs. "Attendees should leave the presentation with a focused point of view on how to choose social outlets for their company," said Mooring. "There are so many options and it is impossible to do them all well. This Webinar will help attendees focus on the platforms that will create results for them." Mooring will briefly review how clients like Volvo Trucks North America benefited from the social media planning tools of Social Fusion. Participants will learn how to create a manageable and sustainable social media strategy. Mooring will also cover various social media platforms including Facebook, Twitter, Ning, Blogger, YouTube, and LinkedIn. Mooring is in his tenth year with Jennings and serves as the director of account leadership, and oversees social media planning at the agency. He is the administrator for the Volvo Trucks North America's online community of Ning and has developed their North American social media strategy. About Jennings Jennings, founded in 1979, specializes in advertising, social media, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. PAIGE ZINN JOINS LOCAL ARTISTS AT HANDMADE ON THE HILL Chapel Hill, N.C., November 10, 2009 - Paige Zinn, Jennings chief operating officer, will be among a number of local artists this evening participating in Handmade on the Hill, an event offering a number of handmade goods for sale. A portion of tonight's proceeds will go to the Food Bank of Central and Eastern NC. The event will take place from 6pm to 8:30pm at the Franklin Hotel at 311 West Franklin Street, Chapel Hill. Attendees are asked to bring a non-perishable food item or make a monetary donation to the NC Food Bank. Zinn will be selling a number of her handcrafted broken glass mosaic notecards. Each card is a one-of-a-kind labor of love. This is the first time that Zinn's work will be available to the public. Zinn has worked with Jennings for 13 years. Committed to community involvement, she is the co-chair of this year's Jupiter Ball and has served on the planning committee for the last three years. Zinn is also involved in the Triangle area advertising community, serving this year as membership chair for the Raleigh-Durham Chapter of the American Advertising Federation. She is married and has two children, Parker and Orlando. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.DAN DUNLOP ADDRESSES SMALL BUSINESS ROUNDTABLE Chapel Hill, N.C., November 4, 2009 - Jennings president and chief executive officer, Dan Dunlop, was the featured speaker today at the Small Business Roundtable of the Chapel Hill-Carrboro Chamber of Commerce. The Chamber's roundtables are non-competitive forums of business owners and managers who meet monthly to discuss a variety of business issues and concerns. Dunlop addressed methods for effectively marketing a business during a recession. Attendees learned about high-impact, low-cost tactics for keeping their business visible to customers during a recession, including the use of public relations and social media. Consumer engagement was a major theme throughout the talk. Dunlop also provided tips on media planning and ways to avoid fragmenting an advertising budget. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. NC PREVENTION PARTNERS LAUNCHES NEW WEBSITE CHAPEL HILL, N.C. - NC Prevention Partners (NCPP) launched a new website today. The site, designed by Chapel Hill firm Jennings, features a wealth of prevention resources to guide strategic action by policymakers, employers, hospitals, schools, health care professionals and others. The site also features a new look and logo and can be viewed at http://www.ncpreventionpartners.org. "As our prevention and health initiatives have grown in complexity, and prevention is of high interest to so many, we recognized that our website needed to have a new look and feel," said Meg Molloy, President and CEO of NC Prevention Partners. "Our new site has a contemporary design, and information is easier to find. The new site will help us clearly communicate our efforts. We hope that it makes it easier for organizations to partner with us to make North Carolina a healthier state through disease prevention." About NC Prevention Partners: NC Prevention Partners is a non-profit organization that helps make North Carolina a healthier place to live and work. We focus on nutrition, physical activity and quitting tobacco use to achieve our mission of "Prevention first for a healthier North Carolina." For more information, go to www.ncpreventionpartners.org. JENNINGS LEADER TO SPEAK AT NATIONAL ARTS MARKETING CONFERENCE Jennings Director of Account Services, Dewey Mooring, has been selected to present at this year's National Arts Marketing Project Conference, "CollaborAction: Arts, Marketing, Sponsorship and Fundraising Strategies That Work." The conference is in Providence, R.I., October 30-November 2, 2009. Mooring will lead a conference session titled "Printing Money: Stretching your Collateral Budget." Mooring will present with Wendy Livingston, Manager of Marketing and Communications for the Nasher Museum of Art at Duke University. Their case study will look at ways to make collateral programs fit within smaller marketing budgets without sacrificing core marketing objectives. Their expertise comes from working together on the Nasher Museum of Art's programs including the recent El Greco and Picasso Exhibitions. Attendees will leave with tools that help them evaluate their collateral programs and will aide them in getting the maximum use of their design and print budgets. "It's an honor to be selected to present at the nation's premier arts marketing conference," said Mooring. "It's going to be a lot of fun to tell the Nasher's story with Wendy. We're just very fortunate to have worked with so many wonderful arts organizations like the Nasher Museum of Art over the last few years." Jennings' arts division handles strategic marketing and advertising for well-known museums, arts centers and cultural activities including Durham Performing Arts Center, Full Frame Documentary Film Festival, North Carolina Piedmont Laureate program and Nasher Museum of Art at Duke University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, the arts, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS IS HAVING A BALL WITH THE MOREHEAD PLANETARIUM Local Advertising Firm Donates Efforts to Help with Planetarium's Jupiter Ball Gala Chapel Hill, N.C.-Jennings, the Chapel Hill branding and advertising agency, announces its sponsorship of the Morehead Planetarium's annual Jupiter Ball. This is the second year that Jennings has worked with the Morehead Planetarium to promote the event. The Jupiter Ball is an annual black-tie gala for Morehead Planetarium and Science Center to support science education across North Carolina. Jennings is donating marketing and promotional support for the event including: designing print materials, generating e-mail blasts, creating invitations, and maintaining a splash page for the online auction. Jennings' Chief Operating Officer, Paige Zinn, is co-chair of the Jupiter Ball this year. She has been on the planning committee for three years. "Our state is incredibly fortunate to have Morehead Planetarium and Science Center as a resource," said Zinn. "And to play a role in its major fundraising event is incredibly rewarding. The planetarium is a valuable part of our community because it is educating our youth in exciting and innovative ways, and we're thrilled to support its mission." The Jupiter Ball will have an online auction for the first time to accompany the pre-existing silent auction. The online auction preview began Friday, October 2. The online auction will begin to take bids on October 10. Proceeds from the event will support installation of state-of-the-art planetarium technology and fellowships for deserving University of North Carolina at Chapel Hill undergraduate interns. The event will take place Friday, November 20 from 7 to 12 p.m. at the Morehead Building on 250 E. Franklin St., Chapel Hill. Anyone may request an invitation to be a Jupiter Ball supporter. For more information on the event or to request an invitation, please visit: http://www.moreheadplanetarium.org About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. SOCIAL MEDIA PHOBIA? DISCOVER THE CURE. Back By Popular Demand, Jennings President to Give Second Webinar on Social Media Benefits for Healthcare Organizations Chapel Hill, N.C.- Jennings' President, Dan Dunlop will host a one-hour Webinar on the growing phenomenon of social media and best practices for businesses who want to utilize it for marketing purposes. The Webinar, "Demystifying Social Media and Making it Relevant to Healthcare" will be held on October 20, 2009 at noon (EST). This is Dunlop's second Webinar on the subject due to his previous presentation's success. The event has been moved to noon to accommodate attendees in western time zones. To sign up for the Webinar please visit: https://www1.gotomeeting.com/register/561252336. The presentation, aimed at those aspiring to introduce their organization to social media, will provide a strategic pathway for attendees to guide their company into engagement marketing via the social web. Dunlop will focus on opportunities specific to healthcare organizations and hospitals. The Webinar will cover two major topics: helping hospital leadership to recognize the potential value of social media initiatives, and considerations in the development of a social media marketing plan. Additionally, Dunlop will introduce a rationale for why hospitals and medical centers should be more involved in social media. During the hour, Dunlop will also cover various social media platforms including Facebook, Twitter, Ning, Wordpress, Blogger, YouTube and ICYou video. In addition to his previous Webinar on healthcare social media, Dunlop has spoken on the topic of social media to the Carolinas Healthcare Public Relations & Marketing Society, the New England Society for Healthcare Communications, and numerous hospital groups around the country. Dunlop serves on the national advisory board of Healthcare Marketing Advisor, a HealthLeaders Media publication. He is also a Top Health Blogger and a contributor to Wellsphere's Healthcare Industry & Policy Online Community. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS HELPS PUT PRESENTS UNDER ARC OF ORANGE COUNTY Chapel Hill, N.C. - Jennings, the Chapel Hill branding and advertising agency, has partnered up with The Arc of Orange County to promote their second annual Festival of Trees event. The event will begin with vignette and wreath designers showcasing their work at the University Mall. The vignettes and wreaths along with prizes donated from area companies will then be available for a silent auction to benefit The Arc. The Festival of Trees will culminate with a charity gala where sponsors of the event can attend and support the charity. The Festival of Trees will raise money to support The Arc of Orange County's mission to work with and for people who have or are at risk for developmental disabilities in order to promote full participation in areas of life in our community. Jennings has volunteered their time and services to The Arc pro-bono. Jennings' contribution is creating print advertising and signage to be placed in local area businesses and organizations to aide in promoting the event. "The Arc is an amazing organization and has been a vital part of our community for the last 30 years," said Dewey Mooring, Account Supervisor at Jennings. "We're very pleased to be helping them generate awareness for a great event like the Festival of Trees." Sponsors are being recruited for this year's event to showcase their talent and organizations by decorating a holiday tree or wreath with gift certificates, presents and packages, products and services. Additionally, "The Art Walk of Fame Exhibit" will feature local artists from the Triangle and will donate the proceeds gained from their sales to the organization. The Arc is also offering different levels of sponsorship for businesses and those who wish to attend or support the gala. The event will take place at University Mall on December 2, 2009 and end with a gala on Saturday December 5, 2009. About The Arc of Orange County: The Arc of Orange County's mission is to provide advocacy and services to persons with developmental disabilities. They promote a focus on community involvement, active lifestyle and social value. The organization strives to enhance quality of life for individuals by assisting them to determine which supports work best for them through engagement in independence optimizing activities. Services offered include Respite Care, Adult Programs, Financial Resources for Families, and Supported Employment. About Jennings: Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, education, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. ###BOB KOCHUK, CREATIVE DIRECTOR, SELECTED AS JUDGE FOR TELLY AWARDS' SILVER COUNCIL CHAPEL HILL, N.C. - Jennings, the Chapel Hill- based public relations, branding and advertising agency, announced today that its creative director, Bob Kochuk, has been appointed to the prestigious Silver Telly Council. The Telly is the premier award honoring outstanding local, regional and cable TV commercials and programs. The Silver Council is a membership-based division of the Telly Awards. Members are selected from top advertising and production professionals that have previously won a Silver Telly. Prospective members go through an application process and if selected are appointed to the council by preceding council members. As a member of this year's council, Kochuk will be eligible as a judge for the 2010 Telly Awards. "I am glad to be a part of an organization that adds to the integrity of the advertising industry," said Kochuk. "Rewarding people for quality work keeps advertising moving in a positive direction." Kochuk, who has been with Jennings for eight years, has judged numerous advertising competitions including the International Davey Awards and ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). Prior to the advent of the Silver Council, he also served as a Telly Judge. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. SOCIAL MEDIA RECLUSE? ONE-HOUR WEBINAR TO BRING MARKETERS INTO THE LIGHT Jennings President to Give Webinar on Social Media Benefits for Healthcare Organizations CHAPEL HILL, N.C.- Jennings' President, Dan Dunlop will host a one-hour Webinar on the growing phenomenon of social media and best practices for businesses who want to utilize it for marketing purposes. The Webinar, "Demystifying Social Media and Making it Relevant to Healthcare" will be held on Thursday, August 27, 2009 at 10 a.m. The presentation, aimed at those aspiring to introduce their company to social media, will provide a strategic pathway for attendees to guide their company into engagement marketing via the social web. Dunlop will focus on opportunities specific to healthcare organizations and hospitals. The Webinar will cover two major topics: getting hospital leadership to become accepting of social media initiatives, and considerations in the development of a social media marketing plan. Additionally, Dunlop will introduce a rationale for why hospitals and medical centers should be more involved in social media. During the hour, Dunlop will also cover various social media platforms including Facebook, Twitter, Ning, Wordpress, Blogger, YouTube and ICYou video. Previously, Dunlop has spoken on the topic of social media to the Carolinas Healthcare Public Relations & Marketing Society, the New England Society for Healthcare Communications, and numerous hospital groups around the country. Dunlop serves on the national advisory board of Healthcare Marketing Advisor, a HealthLeaders Media publication. He is also a Top Health Blogger and a contributor to Wellsphere's Healthcare Industry & Policy Online Community. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. AS SWINE FLU PANDEMIC LOOMS, HEALTHCARE PROFESSIONALS EMPHASIZE HAND HYGIENE CHAPEL HILL, N.C. (August 6, 2009)-Jennings president, Dan Dunlop, has been selected for the second year in a row to present at the Society for Healthcare Strategy and Market Development’s Annual Educational Conference (SHSMD). The conference is in Orlando, Florida, and will be attended by management level healthcare professionals from across the U.S. The annual conference is scheduled for September 30 - October 3. Dunlop will present with David Fairchild, M.D., MPH, the Chief Medical Officer at Tufts Medical Center in Boston on "Marketing Patient Safety: Taking on Clutter and Culture in your Hospital." The professional development session will focus on methods for healthcare marketing professionals to improve promotion of patient safety programs. Dunlop's speech is particularly timely given the anticipated return of the Swine flu this season and experts' worries that it will increase in severity. Specific tactics include targeting employees, patients and families to prompt behavior modification related to the adoption of good hand hygiene practices. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About SHSMD The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendees. More than 4,500 healthcare strategy professionals have chosen to become members of SHSMD, reflecting the organization’s singular status in the field. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://jenningsco.com JENNINGS HONORED WITH THREE NATIONAL TELLY AWARDS CHAPEL HILL, N.C. (August 3, 2009)- Jennings, the Chapel Hill branding and advertising agency, has been honored with three national television awards in the thirtieth Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received three Telly Awards recognizing television commercials it produced for University Health Systems (UHS) and East Carolina Heart Institute (ECHI). The commercials titled "Robotics," and "Bariatrics," were part of the UHS advertising campaign. All three spots won the Bronze Award in their categories. "We love creating television spots, and winning Telly awards is validation that we do great work for our clients, regardless of finances," said Jennings' Creative Director, Bob Kochuk. Over the last six years, Jennings has won a total of 17 Telly Awards recognizing television commercials produced for University Health Systems, Volvo Trucks North America, Rex Healthcare, UNC Health Care, Truliant and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive more than 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and seven community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital, Albemarle Health and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. RYAN TAYLOR STEPS UP TO SENIOR ART DIRECTOR Jennings, the Chapel Hill branding and advertising agency, announces the promotion of Ryan Taylor to senior art director. Taylor has worked on a number of Jennings' accounts including Floating Hospital for Children at Tufts Medical Center, Volvo Trucks North America and University Health Systems. Taylor has worked for the past two years as an art director at Jennings. Prior to joining the Jennings team, Taylor worked as an art director at The Motta Company in Los Angeles, California. He has also served as an art director with ARS Advertising in Chattanooga, Tennessee. Taylor has a Bachelors of Fine Arts from Columbus State University, Columbus, Georgia. "Ryan is a true advertising art director, with a love for the business," said Bob Kochuk, Jennings' creative director. "He's a hard worker and a fast thinker. He has great competitive strategic insights that continue to move Jennings forward." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WELCOMES PEGGY ALBERTSON TO ITS PR PRACTICE CHAPEL HILL, N.C. (June 30, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, today announced the appointment of Peggy Albertson to public relations account executive. Peggy joins Jennings' growing public relations practice, which supports clients including: Crosland, Chapel Hill Restaurant Group, Catalent Pharma Solutions, East Carolina Heart Institute at Pitt County Memorial Hospital, Truliant Federal Credit Union and Lexington Medical Center. "Demand for our public relations and social media marketing services has been growing," said Jennings president and chief executive officer, Dan Dunlop. "Fortunately, we've been in a position to capitalize on the demand brought on by the social media boom. Adding Peggy to our team means we'll be able to continue to anticipate and satisfy our clients' needs in engagement marketing along with more traditional PR services." Prior to joining Jennings, Peggy worked for 919 Marketing where she refined her writing, social media and account management skills. Previously, she interned at a total of five companies where she learned the ins and outs of public relations business. Peggy attended the University of Georgia where she graduated summa cum laude with dual degrees in Public Relations and Spanish. During her time at Georgia, she received a scholarship for her academic achievement that paid for more than 85 percent of her tuition. In her free time, Peggy enjoys cooking, going to the beach, and spending time with her family, friends and golden retriever puppy. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. CHAPEL HILL RESTAURANT GROUP RETAINS JENNINGS FOR SOCIAL MEDIA MARKETING Chapel Hill, NC, June 17, 2009 - The Chapel Hill Restaurant Group, owner of five Triangle area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group's restaurants via social media outlets, making it easier for customers to keep up-to-date on weekly specials, new menu offerings, special events, and community activities of the restaurants. As a growing number of Americans use social media and online reviews to help them determine where to dine, using these platforms to communicate with loyal and potential customers is quickly becoming a trend within the industry. Social media sites such as Twitter, Facebook and YouTube are rapidly replacing conventional media as vehicles for marketing, promotions, buzz generation, overall branding, providing added value to guests and monitoring the restaurant’s reputation online. Jennings currently maintains social media programs for several of its clients including the Chapel Hill Orange County Visitors Bureau. These programs are strategically driven and fully integrated with the client’s overall marketing communications plan. About Chapel Hill Restaurant Group Chapel Hill Restaurant Group's award winning restaurants include 411 West Italian Cafe, Spanky's, 518 West Italian Café, Squid's and Mez. It is dedicated to providing a quality dining experience for everyone who walks through its doors, and promises to provide quick friendly service, the freshest locally grown ingredients whenever possible, and a good value to every customer. Recently, Chapel Hill Restaurant Group was named the first Certified Green Plus Business by the Institute for Sustainable Development. In 2007, it was name Sustainable Business of the Year by the Foundation for a Sustainable Community. Previously, Chapel Hill Restaurant Group was named the 2006 Large Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce. For more information about Chapel Hill Restaurant Group or any of its restaurants, go to www.ChapelHillRestaurantGroup.com. JENNINGS WINS DESTINATION MARKETING AWARDS CHAPEL HILL, N.C. (June 15, 2009) - Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that advertising it created for Chapel Hill/Orange County Visitors Bureau was recently recognized with three Destination Marketing Achievement Awards. The awards were presented at the tenth annual meeting of the Destination Marketing Association of North Carolina. Chapel Hill/Orange County Visitors Bureau won a Platinum award in the 'Best Print Advertising – Leisure' category for its 'Take Me Out After the Ballgame' Touch Downtown Campaign print ad. The Touch Downtown Chapel Hill campaign also received a Special Innovation Award in the 'Best Local Stakeholder Relations' category. Finally, the Bureau's 'March Madness' postcard promotion won a Gold Destination Marketing Initiative award. The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts/results in destination marketing. The Destination Marketing Association of North Carolina, formally the North Carolina Association of Convention and Visitor Bureaus, received 184 award entries from convention and visitor bureaus from across North Carolina. Membership in the association is comprised of 44 destination-marketing organizations helping represent the nearly $17 billion tourism industry in North Carolina. The Chapel Hill/Orange County Visitors Bureau competed in the medium sized bureau category. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in travel & tourism, healthcare, transportation, financial, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LINDSAY SINGLER JOINS JENNINGS' GROWING PR PRACTICE CHAPEL HILL, N.C. (May 20, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, today announced the appointment of Lindsay Singler to account executive, public relations. Lindsay joins Jennings' growing public relations practice, which supports clients including Crosland, Catalent Pharma Solutions, East Carolina Heart Institute at Pitt County Memorial Hospital, Full Frame Documentary Film Festival and Lexington Medical Center. "Over the past year, our public relations practice has experienced remarkable growth, particularly in light of the recession. We fully expect that public relations will continue to be one of the agency’s main focuses for 2009, and are excited to add Lindsay's experience to the team," said Jennings president and chief executive officer Dan Dunlop. Lindsay brings more than five years of public relations experience to her new role. Prior to joining Jennings, Lindsay was an account director for Ogilvy PR of Australia where she drove strategic public relations campaigns for technology clients. While working in Australia, Lindsay was recognized with two PR Week certificates of excellence for Consumer and Technology Launch Campaign of the Year. She started her career at a boutique public relations agency in New York City, and has a Bachelor of Arts degree in Communications from N.C. State University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TAKES TOP HONORS IN NEW ENGLAND CHAPEL HILL, N.C. (May 13, 2009) - Jennings, the Chapel Hill-based public relations, branding and advertising agency, today announced that it has been honored with two Lamplighter Awards, including a gold for best overall advertising campaign. The awards were presented at the Spring Symposium of the New England Society for Healthcare Communications (NESHCo). The Lamplighters were established to showcase and honor communications excellence in the New England region. The 2009 competition included 250 entries from more than 60 organizations throughout the area. Jennings received the highest award (gold) in the category 'best overall advertising campaign' for the pediatric specialty campaign it produced for Floating Hospital for Children, the full-service children's hospital of Tufts Medical Center in Boston. The agency also received a silver Lamplighter Award for the much-acclaimed Tufts Medical Center hand hygiene campaign. To view the 'Speak Up Wash Up' hand hygiene campaign, visit www.speakupwashup.com. "These awards help demonstrate our reach as a healthcare marketing firm. Over the last several years we have developed a client base that extends far beyond the southeastern United States," said Dan Dunlop, president and chief executive officer at Jennings. "New England has become an important region for us as we've looked to expand our healthcare marketing practice. It's good to see that our work not only generates results for our clients but also has been well-received within the industry." "The Lamplighter Awards competition shine a light on the best and brightest PR, marketing and communications work from healthcare organizations throughout New England," said Kevin McDonald, president of NESHCo and vice president of marketing and planning at Southwestern Vermont Health Care in Bennington, Vt. About NESHCo For four decades, NESHCo has served as the region's premier professional development organization for communication professionals working in the health care industry. The Society is composed of nearly 300 members throughout New England. For more, visit www.neshco.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. BOB KOCHUK, CREATIVE DIRECTOR, TO JUDGE COMMUNICATOR AWARDS CHAPEL HILL, N.C. (May 11, 2009) – Jennings, the Chapel Hill-based public relations, branding and advertising agency, announced today that its creative director, Bob Kochuk, has been selected to judge the 15TH Annual Communicator Awards. For well over a decade, the Communicator Awards have honored the best creative work in the communications field. Kochuk, who has been with Jennings for 8 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs. Kochuk has also judged the International Davey Awards and ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About the Communicator Awards The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The competition is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top tier professionals from acclaimed media, communications, advertising, creative and marketing firms. For more information, go to www.communicatorawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS HONORED WITH THREE NATIONAL ASTER AWARDS CHAPEL HILL, N.C. (May 5, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, was recognized with three national Aster Awards for marketing produced for Tufts Medical Center (Boston) and University Health Systems of Eastern Carolina (UHS). The Tufts 'Speak Up. Wash Up' hand hygiene campaign garnered a silver award while elements of the UHS colors campaign (television advertising and billboard advertising) received bronze awards. The Aster Awards recognize excellence in healthcare and medical marketing, allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Aster Award winners are promoted in Healthcare Marketing Today magazine. For more information, go to www.asterawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DAN DUNLOP TO SPEAK AT NEW ENGLAND MARKETING CONFERENCE CHAPEL HILL, N.C. (May 1, 2009) - Jennings, the Chapel Hill public relations, branding and advertising agency, today announced that its president and chief executive officer Dan Dunlop is a featured speaker at the New England Society for Healthcare Communications (NESHCo) 2009 spring conference. The conference takes place in Providence, R.I. from May 4-6, and will be attended by health care marketing professionals from across New England. Dunlop's presentation, titled "Green Marketing and the Healthy Hospital Movement," will explore the health care industry's global initiative to revolutionize patient health and safety. He will be accompanied by co-presenter Mark Shelley, the director of marketing and advertising for Lexington Medical Center in West Columbia, S.C. Dunlop and Shelley presented together earlier this year at the National Forum on Customer Based Marketing Strategies in Las Vegas, Nev. Jennings' health care division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers and biotechnology companies. Its work on behalf of health care clients is featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in health care, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS SIX NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., April 27, 2009 - Jennings, the Chapel Hill public relations, branding and advertising agency, recently won six awards in the Twenty Sixth Annual Healthcare Advertising Awards competition. Jennings' winning entries included campaigns developed for University Health Systems of Eastern Carolina, the East Carolina Heart Institute at Pitt County Memorial Hospital and Tufts Medical Center (Boston). The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published for marketing professionals in the healthcare field. Jennings was honored with a gold award for University Health Systems' radio campaign, a total of four awards for its East Carolina Heart Institute campaign, and a merit award in the health promotion category for Tufts Medical Center's patient safety campaign. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation’s leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT JUDGES NATIONAL HEALTH INFORMATION AWARDS Chapel Hill, N.C., April 23, 2009 - Dan Dunlop, Jennings president and CEO, has been selected to judge the 2009 Health Information Awards. Dunlop will join a panel of health information experts from across the nation who will judge entries based on content, format, success in reaching the target audience and overall quality. Now in its 16th year, the National Health Information Awards program is designed to establish a seal of quality for consumer health information. The competition is organized by the Health Information Resource Center (HIRC). The awards program, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. The deadline for entries in this year’s competition was April 3, 2009. For more information, visit www.healthawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, the arts, transportation, financial, travel and tourism and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TEAM CONDUCTS WEBINAR FOR NEW ENGLAND MARKETERS Chapel Hill, N.C., April 17, 2009 - The healthcare marketing team at Jennings conducted a webinar earlier this week for members of the New England Society for Healthcare Communications. The presentation, titled "Marketing Your Marketing and PR Effort," was based on an article written by Jennings president, Dan Dunlop, that appears in the current issue of Marketing Health Services magazine. The webinar was attended by marketing professionals from Connecticut, New Hampshire, Maine, Massachusetts, Rhode Island and Vermont. Within the presentation, the Jennings Team explained that regularly informing internal audiences about the activities of the marketing department can significantly improve the impact of the organization's marketing. Better internal communication helps to create an informed employee-base that is better equipped to advocate on behalf of the brand. It also leads to a greater appreciation of the marketing function within the organization. This concept is applicable in the healthcare industry and beyond. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DUNLOP ADDRESSES CHARLESTON AD FEDERATION GATHERING Jennings President Speaks to Gathering of Marketers and Business Leaders Chapel Hill, N.C., April 8, 2009 - Jennings president and chief executive officer, Dan Dunlop, was the featured speaker today at AdFed U - an event produced and sponsored by the Ad Federation of Charleston. Presented as a public service, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies. The gathering took place at College of Charleston's Tate Center for Entrepreneurship, in Charleston, S.C. Dunlop's presentation was titled "Big Ideas for Your Shrinking Ad Budget." Attendees learned about high-impact, low-cost ways of keeping their business visible to customers during this recession, including through the use of social media. Dunlop also provided tips and information on planning media and managing an advertising budget. For more information on AdFed U, go to http://adfedcharleston.com/AdFedU. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. FULL FRAME DOCUMENTARY FILM FESTIVAL SELECTS JENNINGS Chapel Hill, N.C., March 23, 2009 - Jennings, the Chapel Hill branding and advertising agency, has been retained by Full Frame Documentary Film Festival to handle media relations and social media for the 2009 Festival. The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. This spring, April 2-5, Full Frame will once again welcome filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of over 100 films as well as discussions, panels, and southern hospitality. Jennings has extensive experience marketing arts organizations, serving as the agency of record for the Nasher Museum of Art at Duke University, and having most recently developed the branding campaign that launched the new Durham Performing Arts Center. The Chapel Hill Community Choir also ranks among Jennings' current clients. In the past, the Chapel Hill agency has promoted the redevelopment of Memorial Hall at the University of North Carolina at Chapel Hill and the inaugural season of Carolina Performing Arts. "For the team at Jennings, working on the Festival is a labor of love. Marketing Full Frame is a ton of hard work and a whole lot of fun. We're honored that they've made us part of their team," said Dan Dunlop, Jennings president and chief executive officer. About Full Frame Documentary Film Festival The Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, N.C., for a four-day, morning to midnight array of more than 100 films as well as discussions, panels, and southern hospitality. Set within a single city block, the intimate festival landscape fosters community and conversation between filmmakers, film professionals and the general public. The festival is produced by Doc Arts, Inc., a 501(c)(3) non-profit organization, and receives support from corporate sponsors, private foundations and individual donors whose generosity provides the foundation that makes the event possible. The Presenting Sponsor of the festival is Duke University. To learn more on the mission of Full Frame or for information on membership or sponsorship opportunities, scheduled films or festival passes visit www.fullframefest.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, travel and tourism, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRODUCES CAMPAIGN FOR SOUTHERN NEW HAMPSHIRE MEDICAL CENTER Chapel Hill, N.C., March 12, 2009 - Jennings, a Chapel Hill, N.C. branding and advertising agency, has been retained by Southern New Hampshire Medical Center to produce a patient safety marketing program. The campaign focuses on reducing hospital-acquired infections through improvements in hand hygiene compliance. Although the campaign will primarily target employees of The Medical Center, patient and family involvement are essential elements of the program. Chief Medical Officer, Stephanie Wolf-Rosenblum, MD, FCCP is spearheading the effort for the Nashua, New Hampshire-based medical center. The hand hygiene campaign was originally developed by Jennings in partnership with Tufts Medical Center in Boston, and was designed to promote behavior that reinforces the Centers for Disease Control and Prevention (CDC) Guideline for Hand Hygiene in Healthcare Settings, and The Joint Commission’s National Patient Safety Goal 7.0 related to reducing healthcare associated infections. The program at Southern New Hampshire Medical Center will encourage patient care workers, nurses, physicians, patients and family members to prompt one another to observe good hand hygiene. The CDC estimates that 1 in every 22 patients nationally will acquire a hospital-based infection this year; that is nearly 2 million cases. It is estimated that this year 90,000 patients will die of infections they acquired while hospitalized. According to The Wall Street Journal, infections cost hospitals more the $4.5 billion annually. About Southern New Hampshire Medical Center Dedicated to meeting the medical needs of families throughout the southern New Hampshire region, Southern New Hampshire Medical Center retains the personal touch of a traditional community hospital while offering a higher level of care. Through partnerships with Dartmouth Medical School, Dartmouth-Hitchcock Medical Center, Lahey Clinic, Massachusetts General Hospital Cancer Center, Joslin Diabetes Center and Children's Hospital in Boston, The Medical Center provides its patients with seamless access to these centers of excellence, and delivers a full complement of adult and maternal child health care. Part of Southern New Hampshire Health System, The Medical Center is affiliated with over 450 physicians, the largest network of primary care and specialty health care providers in southern New Hampshire. For further information on classes and programs or career opportunities at The Medical Center visit www.snhmc.org or call the free physician referral line, HEALTHMATCH at 603/577 CALL (2255). About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. The 'Speak Up Wash Up' hand hygiene campaign can be found online at www.SpeakUpWashUp.com. FOUR MORE ADDYS FOR JENNINGS Chapel Hill, N.C., March 9, 2009 - Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received four ADDY® Awards on Thursday, March 5 at The Ad Club of the Triangle's 2009 ADDY® Awards ceremony. In a year where the judges gave very few gold awards, Jennings was recognized with two golds for its work on behalf of The Nasher Museum of Art at Duke University and Durham Crisis Response Center. Jennings received a Silver ADDY® for agency self-promotion and a bronze for its newspaper campaign for University Health Systems. Jennings’ gold winning entries will continue on to compete in the regional ADDY® competition. About the ADDY® Awards The ADDY® Awards recognize and reward creative excellence in the art of advertising. The ADDY® competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs. The local winners compete in regional competitions whose winners then proceed to compete on a national level. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TUFTS HAND HYGIENE CAMPAIGN GAINS NATIONAL SPOTLIGHT Chapel Hill, N.C., January 29, 2009 - A hand hygiene campaign produced by Jennings, the North Carolina-based branding and advertising agency, is featured this month in Healthcare Marketing Advisor – a national publication for healthcare professionals. The article, titled "Campaigns That Aren't Washed Up," profiles the patient safety/hand washing program that Jennings developed for Tufts Medical Center in Boston. The New England Society for Healthcare Communications (NESHCo) is also featuring the campaign in its February publication. The article, titled "Best Practices in Hand Hygiene Compliance," was co-authored by Brooke Tyson Hynes, vice president, public affairs and communications, Tufts Medical Center and Dan Dunlop, president and CEO, Jennings. Tufts Medical Center's hand hygiene program has been extraordinarily successful. In January 2008, Tufts' hand hygiene compliance rate was 71%. The obvious risks to patient safety, along with an impending visit by the Joint Commission, led Tufts to develop a comprehensive hand hygiene program that was launched in March 2008. By the end of the campaign's first month, Tufts' compliance had increased to 90%. By August 2008, the compliance rate had improved to 99% with 7 units scoring a perfect 100%. During the Joint Commission's intensive 5-day visit to Tufts in September 2008, they did not find a single hand hygiene violation. Why is hand hygiene compliance important? By most accounts, approximately 1.7 million patients will develop a hospital-acquired infection this year. An estimated 90,000 patients will die of infection they acquire while hospitalized. Beyond the cost in human life, the average patient infection costs the hospital somewhere between $25,000 and $100,000 (estimates vary greatly). And the majority of these infections are preventable. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. Jennings' hand hygiene campaign can be viewed online at www.SpeakUpWashUp.com. JENNINGS CEO TO SPEAK AT NATIONAL MARKETING FORUM Chapel Hill, N.C., January 12, 2009 - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Fourteenth National Forum on Customer Based Marketing Strategies to be held February 4-6, 2009 in Las Vegas, Nevada. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare. Dunlop will present with Mark Shelley, director of marketing and advertising at Lexington Medical Center in West Columbia, S.C. The topic of their presentation is "Marketing Healthy Hospitals and the Green Movement in Healthcare." During their talk, Shelley and Dunlop will review Lexington Medical Center's healthy hospital initiatives including their LEED certified medical office complex, extensive recycling program, employee wellness program and healthy foods initiative. They will also examine best practices in green marketing within healthcare. About Lexington Medical Center Lexington Medical Center anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for six consecutive years. For more information go to www.lexmed.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see www.jenningsco.com. UHS & JENNINGS WIN HEALTHLEADERS MARKETING AWARD Chapel Hill, N.C., November 24, 2008 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has been recognized with an Award of Distinction in the 2008 HealthLeaders Media Marketing Awards Competition. The 'Colors Campaign', created on behalf of University Health Systems of Eastern Carolina (UHS), was a winner in the 'Best Branding Campaign' category among large hospitals. Other winners in the competition included The Mayo Clinic, Shriners Hospital for Children of Tampa, Florida, and University of Pittsburgh Medical Center (UPMC). The UHS 'Colors Campaign' is a fully integrated marketing program that includes print ads, billboards, airport advertising, web banners, radio spots and television commercials. It has previously been recognized with Videographer, Telly, ADDY, Aster, Wallie and Healthcare Advertising Awards. The campaign has also been profiled prominently in two national publications: Healthcare Advertising Review and Marketing Healthcare Today. Jennings' healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS & UHS BRING HOME FIVE WALLIE AWARDS Chapel Hill, N.C., November 14, 2008 - Jennings, the Chapel Hill branding and advertising agency, was honored with five Wallie Awards in a ceremony held Thursday, November 13, 2008. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Charleston, S.C. All five awards were in the large hospital category and recognized work produced by Jennings for University Health Systems of Eastern Carolina (UHS). * Gold Wallie Award - ECU Football Jumbotron Spot - Audiovisual/Television Programming Category * Gold Wallie Award - University Health System Radio - Radio Campaign Category * Silver Wallie Award - UHS Colors Campaign - TV Campaign Category * Silver Wallie Award - Health Headlines - Radio Campaign Category * Silver Wallie Award - UHS Colors Campaign - Billboard Campaign Category Since 2004, Jennings has received twenty-four Wallie and Silver Tusk Awards on behalf of its healthcare clients. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. DAN DUNLOP NAMED 2008 MARKETING IMPACT LEADER Chapel Hill, N.C., November 12, 2008 - Thanks in large part to a skillfully-crafted nomination by his colleagues at Jennings, Business Leader Media recently named Jennings president and chief executive officer, Dan Dunlop, a 2008 Marketing Impact Leader. He was among 28 Triangle area advertising and marketing leaders featured in the October Issue of Business Leader magazine. "It's an honor to be listed among so many qualified marketers," said Dunlop. "This recognition is really about the talented team at Jennings and the great work they do for our clients." Dunlop is a brand strategist, active marketer, blogger, writer and public speaker. In October, he was the keynote speaker at the Fall Institute of the New England Society of Healthcare Communications. Earlier this year he spoke at the Annual Educational Conference of the Society for Healthcare Strategy & Market Development (SHSMD) and at the 2008 National Forum on Customer Based Marketing Strategies. He has recently contributed articles to Healthcare Marketing Report, Marketing Health Services magazine, and Healthcare Advertising Review. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS HOSTS ROUNDTABLE AT CHPRMS CONFERENCE Chapel Hill, N.C., November 11, 2008 - Jennings account executive, Lauren Whaley, has been selected to host a roundtable discussion at the Carolinas Healthcare Public Relations and Marketing Society's Annual Conference (CHPRMS). The conference takes place in Charleston, S.C., and will be attended by healthcare marketing professionals from throughout the Carolinas, Virginia and Georgia. The annual conference is scheduled to take place November 12-14, 2008. Whaley will lead a 10-person roundtable discussion on the topic of "Green Marketing and the Healthy Hospital Movement within Healthcare." This discussion will be highly topical, with hospitals around the country currently taking steps to create healthier environments for patients, families and staff. Whaley is an expert in healthcare marketing and currently serves as an account leader on the East Carolina Heart Institute at Pitt County Memorial Hospital and Lexington Medical Center (West Columbia, S.C.) accounts. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. About CHPRMS The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) provides resources for nearly 250 members working in the ever-changing, dynamic healthcare industry. The majority of CHPRMS members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina. Since 1973, CHPRMS has offered its members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. More info at www.chprms.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. COLLEGE OF CHARLESTON RETAINS JENNINGS AS AGENCY OF RECORD Chapel Hill, N.C., October 23, 2008 - The College of Charleston has retained Jennings, the Chapel Hill branding and advertising agency, to plan, develop and execute an 18-month campaign designed to strengthen brand awareness among the College's South Carolina constituents. Jennings won the account in a competitive agency review against several agencies from across the southeastern United States. Jennings will be asked to showcase the College of Charleston's exceptional academic profile and to grow its reputation among key audiences within the region. The campaign is expected to communicate the College's position as a premier liberal arts and sciences university, placed among South Carolina's best and most influential institutions of higher learning. Jennings will work in close collaboration with the College of Charleston's in-house marketing and creative staff within the Division of Marketing and Communications. "We are excited to promote the College of Charleston brand and couldn't ask for a better assignment," said Dan Dunlop, Jennings president. "The College of Charleston is a nationally recognized, public liberal arts and sciences university located in the heart of historic Charleston. That's a story we are looking forward to telling." The College of Charleston The College of Charleston is a public liberal arts and sciences university located in the heart of historic Charleston, South Carolina. Founded in 1770, the College is among the nation’s top universities for quality education, student life and affordability. With more than 11,000 students, the College of Charleston offers the distinctive combination of a beautiful and historic campus, modern facilities and cutting-edge programs. Students from all 50 states and some 75 countries choose the College of Charleston for its small-college feel blended with the advantages and diversity of an urban, mid-sized university. The College provides a creative and intellectually stimulating environment where students are challenged by a committed and caring faculty of 500 distinguished teacher-scholars, all in an incomparable setting. Visit www.cofc.edu. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LAUREN WHALEY PRESENTS AT NC HOUSING CONFERENCE Chapel Hill, N.C., October 14, 2008 - Lauren Whaley, an account leader with Jennings, the Chapel Hill branding and advertising agency, will be a speaker at the 2008 North Carolina Affordable Housing Conference. The event will take place October 16-17 at the Durham Marriott in Durham, N.C. The North Carolina Housing Coalition, the Community Investment Corporation of the Carolinas, and the North Carolina Housing Finance Agency have joined together to develop this comprehensive housing conference. Whaley and Will Parry-Hill, government and community liaison of the N.C. Housing Finance Agency, will speak on the topic of using events to maximize visibility, market a property and impact the perception of elected officials on affordable housing communities. Attendees will learn how to plan a successful event and how to involve important stakeholders, including elected officials and the media. About the North Carolina Housing Finance Agency The North Carolina Housing Finance Agency's mission is to create affordable housing opportunities for North Carolinians whose needs are not met by the market. A self-supporting public agency, the Agency provides financing through the sale of tax-exempt bonds and management of federal and state tax credit programs, the federal HOME Program, the state Housing Trust Fund, and other programs. The Agency offers low-cost mortgages for first-time buyers, finances the development of affordable apartments and homes, as well as special-needs housing, and finances rehab and emergency repairs of owner-occupied homes. Since its creation in 1973 by the General Assembly, the Agency has financed 184,000 affordable homes and apartments, totaling more than $10 billion. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT KEYNOTE SPEAKER AT HEALTHCARE COMMUNICATIONS CONFERENCE Chapel Hill, N.C., October 7, 2008 - Jennings president and chief executive officer, Dan Dunlop, has been selected as the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications (NESHCo). The conference takes place in Westbrook, Connecticut, and will be attended by healthcare marketing professionals from throughout New England. The annual conference is scheduled for October 15-17. Dunlop's presentation is titled "Marketing Patient Safety." This keynote address will focus on best practices for marketing hand hygiene and other patient safety initiatives within a hospital or medical center. Dunlop will be accompanied by co-presenter Brooke Tyson Hynes of Tufts Medical Center in Boston. Jennings and Tufts Medical Center have recently partnered on the development of an innovative patient safety campaign that has significantly impacted handwashing compliance within the medical center. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT TO SPEAK AT NATIONAL MARKETING CONFERENCE Chapel Hill, N.C., September 16, 2008 - Jennings president and chief executive officer, Dan Dunlop, has been selected to present at the Society for Healthcare Strategy and Market Development's Annual Educational Conference (SHSMD). The conference takes place in San Francisco, California, and will be attended by management level healthcare professionals from throughout the U.S. The annual conference is scheduled for September 17-19. Dunlop's presentation is titled "Marketing your Marketing and PR Effort." This professional development session will focus on ways that healthcare marketing professionals can better promote their work internally and within the industry. Specific tactics include internal communications, publishing, presenting at conferences, and merchandising marketing efforts with internal stakeholders. Jennings' healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About SHSMD The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendees. More than 4,400 healthcare strategy professionals have chosen to become members of SHSMD, reflecting the organization’s singular status in the field. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. PAIGE ZINN WINS WOMEN IN BUSINESS AWARD Aug 13, 2008 - Paige Zinn was among 26 of the region's most successful businesswomen recognized by the Triangle Business Journal during the 11th Annual Women in Business Awards. Zinn, chief operating officer of Jennings, the Chapel Hill-based branding and advertising agency, was given the award at a luncheon attended by more than 525 business executives on August 6, 2008, at the Sheraton Imperial Hotel in Research Triangle Park. Zinn was nominated in the 'family business' category and recognized for her role in growing the firm over the last 12 years. Both of Jennings' founders, Roger and Dorothy Jennings, attended the ceremony. Profiles of the honorees will be featured in Triangle Business Journal's August 29 issue. The Triangle Business Journal is a weekly business newspaper and one of the leading providers of local business news for the Raleigh-Durham-Chapel Hill area of North Carolina. Zinn has worked with Jennings since 1996. She is a graduate of UNC Chapel Hill and active in the Triangle area advertising community, serving this year as membership chair for the Raleigh-Durham Chapter of the American Advertising Federation. She and her husband, Omar, have two children, Parker and Orlando. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.PAIGE ZINN NEW CONTRIBUTOR TO WOMEN'S EDGE MAGAZINE Chapel Hill, N.C., July 22, 2008 - Paige Zinn will be a regular contributor to Women's Edge Magazine, beginning with the July 2008 issue. Zinn is the COO of Jennings, the Chapel Hill-based branding and advertising agency. Each article will feature a woman-owned business within the Triangle area. Zinn will delve into the unique perspectives that these successful professional women bring to promoting and marketing their businesses. Women's Edge is a monthly magazine focused on stories for and about professional women in the for-profit, philanthropic and non-profit arenas. According to Zinn, other professionals can learn a lot from the stories these women have to share. "I'm most interested in learning how these women view marketing, as it relates to their business. Many of the women I am profiling don't have large budgets to support a comprehensive marketing program, so they have to be creative in their approach." Zinn has worked with Jennings for 12 years. She is active in the Triangle area advertising community, serving this year as membership chair for the Raleigh-Durham Chapter of the American Advertising Federation. She is married and has two children, Parker and Orlando. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS CREATIVE DIRECTOR TO JUDGE INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., July 16, 2008 - For the third consecutive year, Bob Kochuk, Jennings’ creative director, has been chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and honors the finest small marketing firms and advertising agencies in the world. "It's great to have Bob represent the agency in this manner. Judging the Davey Awards is just one expression of his involvement in the industry," said Dan Dunlop, Jennings president. "At Jennings, Bob gets a lot of practice scrutinizing creative work. I’m sure our creative team is happy to have him reviewing someone else’s work for a change." Kochuk, who has been with Jennings for 7 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. (http://www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit http://www.iavarts.org for a full member list and more information. JENNINGS RECOGNIZED WITH 6 VIDEOGRAPHER AWARDS Chapel Hill, N. C., July 14, 2008 - The Videographer Awards has announced winners for the 2008 international competition that recognizes outstanding achievement in video production. Jennings, the Chapel Hill-based branding and advertising agency, has been recognized with six awards including three awards of excellence for television commercials and videos produced for University Health Systems of Eastern Carolina (UHS). There were about 2,100 entries from throughout the United States and several other countries in the 2008 competition. The Videographer Awards is one of the most coveted awards in the video industry. Over the past 12 years, thousands of production and communication professionals have entered their best and most creative work. The goal of the Videographer Awards is to identify and recognize the video artisans who excel in the scope of their own environment. Winners range from network news operations to local cable access...from large production companies to freelancers...from international advertising agencies to student producers. UHS and Jennings were honored with the following 2008 Videographer Awards: * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Use of Special Effects/Animation * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Facility Overview * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "Family Reunion" - TV Spots/Hospital * Distinction Award - Jennings - University Health Systems of Eastern Carolina - "Mom" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV/Use of Music About the Videographer Awards The Videographer Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges and sets standards of excellence. For more information go to http://www.videoawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. TRULIANT FCU HONORED WITH TWO NATIONAL TELLY AWARDS Winston-Salem, N.C. - Truliant Federal Credit Union has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Truliant's two Telly Awards recognize television commercials produced by its North Carolina-based advertising agency, Jennings. The winning commercials featured real Truliant member-owners placed in a dynamic animated setting that lent a sense of fun and whimsy to the advertising. Within the spots, member-owners told true stories highlighting Truliant's many points of differentiation. The commercials can be viewed on online at http://www.youtube.com/user/TruliantFCU. "We work diligently to demonstrate how our credit union is different from other financial institutions and reflect the experiences of our member-owners within our advertising. To have the work recognized in this manner is extremely rewarding," said Ginger Salt, Truliant Federal Credit Union vice president of markets. "This honor speaks to the teamwork and collaboration we've built between our in-house marketing staff and our advertising agency. Of course, it's the member-owners that we feature in the advertising who bring it to life." A widely known and highly respected national and international competition, the Telly Awards receive more than 13,500 entries from around the world. A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Each entry is judged on its own merit and competes against a high standard of excellence. This year's Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. A sample of Telly Winners includes American Heart Association, Chicago Tribune, Chick-fil-A, Disney Destinations,LLC., ESPN, FamilyNet, Golf Channel, Harpo Studios, JWT Team Detroit, Kohl's Department Stores, NASA Television, NBA Entertainment, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. About Truliant Federal Credit Union Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members and has 24 member financial centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit http://www.TruliantFCU.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS ART DIRECTOR, DAVID PURVIS, MAKES ENVIRONMENTAL STATEMENT WITH DESIGN Chapel Hill, N. C., June 17, 2008 - A recent poster competition sponsored by the Raleigh Chapter of American Institute of Graphic Designers (AIGA) and Designbox Galley, invited creative minds to put their talents to work designing posters that communicate sustainable practices in everyday life. Artists from throughout the Carolinas participated in the contest entitled “re|THINK Our Environment in the Carolinasâ€� and twenty submissions were chosen for exhibition at Designbox Gallery. David Purvis, an art director at Jennings, the Chapel Hill-based branding and advertising agency, designed one of the winning entries. David entered the contest on a whim and with the encouragement of one of his co-workers at Jennings. "I thought it would be fun. And I liked the idea of trying to get designers to be more aware of the things they can do environmentally. But I really didn’t know what to expect." That said, David certainly lives the philosophy that small, local changes can be powerful steps toward sustainability. At Jennings, David started a small carpooling initiative for employees who live in Raleigh and commute to work in Chapel Hill. "In my day-to-day life, I try to be as green as possible. But I hadn’t equated that to my work as an art director. Now I do. I try to use sustainable resources and I’m selective in the vendors and materials that I choose in order to be as green as possible." The twenty winning posters selected by the re|THINK judges are available for viewing and printing at Flickr.com. AIGA Chapters in Charlotte and South Carolina also received a set of posters for display. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TOURISM CAMPAIGN READY FOR LAUNCH Chapel Hill, N.C., May 20, 2008 - The Chapel Hill/Orange County Visitors Bureau has launched a new advertising campaign designed to entice travelers from the Atlantic coast region to visit Orange County this summer and throughout the year. The campaign, developed by Jennings, the Chapel Hill based branding and advertising agency, targets residents in state and regional markets who are most likely to be planning a driving vacation. With the theme "the feeling never leaves you," the campaign focuses on the emotional connections that people make to Chapel Hill after a first-time visit. "Most visitors are on a repeat visit. Simply put, after visiting our communities, they fall in love," said Laurie Paolicelli, Chapel Hill/Orange County Visitors Bureau Executive Director. Ads remind prospective travelers that much of Orange County is free, including a basketball museum, botanical garden, art museums, six farmers markets, historic tours, walking trails and outdoor concerts. "As gas prices rise, the whole idea of being just a tank or two away really hits home," said Paolicelli. Print ads will start appearing in early June in six markets including: Asheville, Charlotte, Richmond, Petersburg, Greensboro and Wilmington. The campaign also makes use of Internet ads through Trip Advisor. The new campaign, which also called for a complete redesign of the Visitors Bureau's website, was designed and executed by Jennings, who was hired in 2006 after a national search. The first year was spent in creative development. The second year contract, approved unanimously by the Bureau’s board of directors, focuses on media placement, on-line and through print promotions. Throughout 2008 and 2009, the tourism campaign will call attention to the area's historic college town appeal; arts and heritage offerings in the three towns; and also getting Tar Heel athletic visitors to come early and stay late. "We are pleased with the creative direction the new website took and the fact that our ads seem to be capturing new audiences. We are hopeful that we can help Orange County and the tourism industry boost the local economy, diversify the non-residential tax base and create new jobs," said Dan Dunlop, Jennings President. For more information, log on to visitchapelhill.org or contact the Visitors Bureau in Chapel Hill, at 919-968-2060. FLOATING HOSPITAL FOR CHILDREN AND JENNINGS WIN NATIONAL GOLD, FOUR TIMES Chapel Hill, N. C., May 19, 2008 - Floating Hospital for Children at Tufts Medical Center (Boston) won six national marketing awards, four gold, one silver and one bronze, in the 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the winning campaign. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 percent of the entries receiving recognition. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. Floating Hospital for Children at Tufts Medical Center and Jennings were recognized with the following awards: Gold Aster - Radio Single; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Direct Mail Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Outdoor Transit Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Children’s Service Line Campaign; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Silver Aster - Billboard Design; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Bronze Aster - Magazine Ad Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center "The goal of this campaign was to introduce new and convenient pediatric services into several suburban communities. We needed to get the attention of parents and referring physicians. That is not an easy job in a space with lots of health care advertising," said Brooke Tyson Hynes, Tufts Medical Center Vice President, Public Affairs and Communications. "But the work Jennings created stood out; it got the services noticed and drove suburban families to our new pediatric specialty centers. It was excellent work by an excellent firm." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UHS CAMPAIGN WINS NATIONAL ASTER AWARD Chapel Hill, N.C., May 13, 2008 - University Health Systems of Eastern Carolina (UHS) received a silver award in the prestigious 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the award-winning 'colors' campaign for UHS. The campaign promotes the health system’s cardiovascular services through the use of billboards, print ads, television commercials, web banners, airport advertising and radio spots. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. "We are proud of the work we've done for UHS, and excited to be at the point where the health system is seeing a return on investment that goes beyond winning awards," said Dan Dunlop, Jennings president. "UHS is well-established as a leader in cardiovascular services. It's only fitting that they now have a marketing program that is garnering recognition from industry peers." Over the last several months, the UHS 'colors' campaign has also been recognized with international Telly Awards, national Healthcare Advertising Awards and local ADDY Awards. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. For more information visit http://www.uhseast.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. UHS TELEVISION SPOTS WIN TELLY AWARDS Chapel Hill, N.C., April 1, 2008 - Jennings, the Chapel Hill branding and advertising agency, has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards recognizing television commercials it produced for University Health Systems (UHS). The commercials titled "Family Reunion" and "ECU Football" were part of the UHS "Colors" advertising campaign. Both spots used footage filmed in eastern North Carolina. "Winning Telly Awards reminds us all it's not the size of the budget, it's the size of the idea," said Jennings Creative Director, Bob Kochuk. "It's also great to win Telly Awards in our first year working with University Health Systems." Over the last five years, Jennings has won a total of 14 Telly Awards recognizing television commercials produced for University Health Systems, Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive more than 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LEXINGTON MEDICAL CENTER RETAINS JENNINGS Chapel Hill, N.C., May 7, 2008 - Lexington Medical Center has retained Jennings, the Chapel Hill-based branding agency, to provide strategic support in the areas of public relations and marketing. Jennings will work closely with Lexington Medical Center’s in-house marketing team on strategy development and execution. Dan Dunlop, Jennings' president and chief executive officer, will lead the marketing engagement. Jennings was selected after an extensive agency review conducted by Lexington Medical Center's executive staff with the participation of its Board of Directors. Lexington Medical Center, located in West Columbia, S.C., anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for five consecutive years. "Lexington Medical Center has an amazing story to tell. We are honored to have been selected as part of their marketing communications team," said Dan Dunlop, Jennings' president and chief executive officer. "Our job will be to simply help spread the word about the great things they are doing at Lexington Medical Center." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. TUFTS CAMPAIGN WINS BIG IN NATIONAL COMPETITION Chapel Hill, N.C., April 30, 2008 - Jennings, the Chapel Hill branding and advertising agency, recently won nine national awards for advertising created for Tufts Medical Center (Boston), University Health Systems of Eastern Carolina and UNC Health Care, in the 25th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published for marketing professionals in the healthcare field. Jennings was honored with seven awards for its Tufts pediatric specialty campaign, including a gold for radio advertising and a silver award for overall advertising campaign. The Tufts campaign was recognized with awards in several other categories including newspaper advertising, direct mail, magazine advertising, brochure and outdoor advertising. A newspaper ad for the UNC Women's Mood Disorder Program and a radio spot for University Health Systems of Eastern Carolina were also winners. "We set out to create advertising that is going to resonate with consumers, not necessarily win awards. When we’re fortunate enough to win this type of recognition for our clients, we consider it value added," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WELCOMES LAUREN WHALEY AS ACCOUNT LEADER Chapel Hill, N.C., March 25, 2008 - Jennings, the Chapel Hill branding and advertising agency, has expanded its account leadership team with the addition of Lauren Whaley. The creation of this new position was necessitated by the addition of several new account wins including Retention Pond Services of Wilmington and Lexington Medical Center of West Columbia, South Carolina. As an account leader, Whaley will manage public relations and advertising for new and existing clients including Entegrion, Crosland, and Truliant Federal Credit Union. Prior to joining Jennings, Whaley worked as a marketing communications coordinator for Truliant Federal Credit Union in Winston-Salem, North Carolina, where Jennings serves as the Agency of Record. Within that role, she coordinated media relations activities, community relations, collateral development for all Member Financial Centers, and event planning. "Lauren is already proving herself to be a valuable addition to our account leadership team," said Dewey Mooring, Jennings director of account services. "Her experience in all aspects of marketing makes her a natural for the account leader role within the agency." Whaley is a cum laude graduate of North Carolina State University where she majored in business management with a marketing concentration. She is a native of Salisbury, North Carolina. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UNIVERSITY HEALTH SYSTEMS CAMPAIGN PROFILED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., March 6, 2008 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has received recognition in two national marketing publications. The campaign, created on behalf of University Health Systems of Eastern Carolina (UHS), was featured in the January/February 2008 Issue of Healthcare Advertising Review and the January 16, 2008 Issue of HealthLeaders Media Marketing Weekly. The article in Healthcare Advertising Review, titled "Building a brand: Color, care and family define a brand image," is an extensive six-page profile of the UHS Colors Campaign. Advertising featured within the article includes print ads, billboards, airport advertising, web banners and television commercials. UHS vice president of marketing and public relations, Anissa Davenport and Jennings president, Dan Dunlop were both interviewed for the story. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. For more, see www.jenningsco.com. JENNINGS BRINGS HOME 9 ADDY AWARDS Chapel Hill, N.C., March 3, 2008 - Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received nine prestigious ADDY® Awards on Friday, February 29 at The Ad Club of the Triangle's 2008 ADDY® Awards ceremony. Seven of the awards recognize Jennings' work on behalf of two healthcare clients: Tufts Medical Center (Boston) and University Health Systems of Eastern Carolina. Jennings received two additional awards for pro bono work and agency self-promotion. Jennings captured two gold, four silver and three bronze awards for radio, print, television, mixed-media campaigns, out-of-home advertising, use of animation and sound design. Jennings' winning entries included: Gold ADDY - Advertising Industry Self-Promotion, Jennings On Hold Music Gold ADDY - Elements of Advertising, University Health Systems, Radio Audio Silver ADDY - Mixed Media Campaigns, Tufts Medical Center, Pediatric Campaign Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Illustration Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Radio, Sound Design Silver ADDY - Television, University Health Systems, :30 TV, 'Mom' Bronze ADDY - Out-of-Home, University Health Systems, Jumbotron Outdoor Board Bronze ADDY - Newspaper, Tufts Medical Center, Pediatric Campaign - Color Bronze ADDY - A Festival of Carols poster, Arts "Each year we manage to win across a broad variety of media, which I think is the ultimate compliment to our team. It confirms that we do a wide number of things very well," said Jennings Creative Director, Bob Kochuk. "It is a tribute to our clients that they give us the opportunity to do work that receives this type of recognition." About the ADDY® Awards The ADDY® Awards recognize and reward creative excellence in the art of advertising. The ADDY® competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs. The local winners compete in regional competitions whose winners then proceed to compete on a national level. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS CEO TO PRESENT AT NATIONAL MARKETING CONFERENCE Chapel Hill, N.C., February 27, 2008 - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Thirteenth National Forum on Customer Based Marketing Strategies to be held April 6 - 8, 2008 in Phoenix, Arizona. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare. Dunlop will present with Brooke Tyson Hynes, vice president of public affairs & communications for Tufts-New England Medical Center in Boston. The topic of their presentation is 'Consumer Engagement through Echo-Branding.' During their talk, Tyson Hynes and Dunlop will review the effective use of echo-branding in healthcare marketing. Echo-branding involves creating marketing that speaks directly to the consumer's values and priorities. Tufts' recent Pediatric Specialty Campaign will be presented as a case study. The Tufts campaign was the subject of an extensive profile in the November/December 2007 issue of Healthcare Advertising Review. Jennings modeled Tufts' colorfully illustrated campaign after a child's activity book, and included puzzles, word-finds, mazes and rebuses. About Tufts-New England Medical Center Tufts-New England Medical Center is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see www.jenningsco.com. #### RETENTION POND SERVICES CHOOSES JENNINGS AS AGENCY OF RECORD Wilmington, NC, January 3, 2008 - Retention Pond Services, Inc. is excited to announce its selection of Jennings, the Chapel Hill-based branding, advertising, and PR firm, as its new agency of record. Retention Pond Services (RPS) is an environmentally savvy, aquatic and wetland management company specializing in stormwater Best Maintenance Practice (BMP) system consulting, maintenance, and repair. As RPS approaches its twelfth successful year in the industry, Jennings will act as a strategic partner to further increase RPS' brand recognition in the eleven states it currently serves while educating businesses on the Environmental Protection Agency’s (EPA) recent regulatory updates and requirements. "The EPA's new Phase II requirements and existing requirements coupled with higher inspection and enforcement activity from the local, state, and federal government makes it necessary for business owners, property management firms, and developers to turn their attention to stormwater BMP compliance issues. RPS is a vertically integrated company equipped to assist and educate clients seeking sound stormwater advice and service from certified experts. We look forward to working hand and hand with Jennings to introduce ourselves to these individuals seeking our caliber of experience," states Hamp Stephens, Chief Financial Officer for Retention Pond Services, Inc. About Retention Pond Services Retention Pond Services, Inc. is an all-inclusive stormwater management company well-equipped to manage all facets involved with the maintenance and remediation of stormwater BMP systems. These government-regulated BMPs are essential in the filtration of stormwater flowing from developed areas into streams and rivers, as they prevent harmful pollutants from destroying healthy water supplies. The Retention Pond Services’ staff is comprised of highly trained, certified, and knowledgeable stormwater specialists that understand federal, state, and local compliance regulations as well as the severe environmental repercussions of poorly maintained stormwater systems. Based in Wilmington, NC, Retention Pond Services, Inc. operates in eleven states. Current projects include pond renovations at local golf courses, coastal dredging and beach restoration, and comprehensive stormwater maintenance and consulting for nearly 1,000 retail, commercial, and industrial properties. For more information, visit www.retentionponds.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations, and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. ### DAN DUNLOP NAMED TO NATIONAL ADVISORY BOARD Chapel Hill, N.C., December 10, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been named to the national advisory board of Healthcare Advertising Review (HAR), a HealthLeaders Media publication. HealthLeaders Media is a division of HCPro, Inc., a leader in providing information to the healthcare compliance, regulation and management industry. "Dan was one of the first people we considered when we set out to form our advisory board. It was a natural choice because he was already serving informally as an advisor to the publication," said Kandace McLaughlin, Associate Editor, Healthcare Advertising Review. "As the president of a well-respected healthcare branding and advertising agency, Dan has the real world experience and insight that we can benefit from." Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. Jennings' advertising campaigns for Tufts-New England Medical Center and UNC Health Care have been profiled in recent editions of Healthcare Advertising Review. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS INTERACTIVE MEDIA WINS AWARD Chapel Hill, N.C., November 19, 2007 - Jennings, the Chapel Hill branding and advertising agency, was the recipient of two Wallie Awards in a ceremony held on Thursday, November 15. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Asheville, N.C. Jennings received a Wallie Awards for its work on behalf of UNC Health Care's employment office. The award, for interactive media, recognized the recruitment CD-ROM that Jennings produced for UNC Surgical Services. The project was conceived and directed by UNC Health Care's former director of recruitment and employment, Doris Friend. Jennings received a second Wallie Award in the radio advertising category for a radio spot produced for UNC Orthopaedics. Since 2004, Jennings has received nineteen Wallie and Silver Tusk Awards on behalf of its healthcare clients. Jennings President, Dan Dunlop, hosted a roundtable discussion at this year's CHPRMS conference. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT HOSTS ROUNDTABLE Chapel Hill, N.C., November 13, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been selected to host a roundtable discussion at the Carolinas Healthcare Public Relations and Marketing Society's Annual Conference (CHPRMS). The conference will take place in Asheville, North Carolina, and will be attended by healthcare marketing professionals from throughout the Carolinas, Virginia and Georgia. The annual conference is scheduled to take place November 14 - 16, 2007. Dunlop will lead a 10-person roundtable discussion on the topic of "merchandising your marketing." The talk will focus on practical strategies for securing press coverage, publicity and recognition for advertising campaigns produced by healthcare marketers. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. About CHPRMS The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) provides resources for nearly 250 members working in the ever-changing, dynamic healthcare industry. The majority of CHPRMS' members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina. Since 1973, CHPRMS has offered its members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. More info at www.chprms.com. About Dan Dunlop Dan Dunlop is president and chief executive officer of Jennings, the Chapel Hill-based branding and advertising agency. He joined Jennings in 1995. Dunlop is a sought after speaker for national and regional conferences on topics of advertising, branding and healthcare marketing. In 2006, he spoke at the National Professional Development Conference of the Association of American Medical Colleges and at the Annual Conference of the Carolinas Healthcare Public Relations and Marketing Association (CHPRMS). He is the co-author of a chapter on the topic of marketing medical practices for the text "Practice Management from the Physician’s Perspective" by Jossey-Bass Publishing. Dunlop has also recently contributed articles to Healthcare Marketing Report and Marketing Health Services (AMA publication). About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENKINS JOIN JENNINGS; SAY THAT THREE TIMES FAST Chapel Hill, N.C., October 24, 2007 - Meredith Jenkins has joined Jennings, the Chapel Hill branding and advertising agency, as a member of its in-house creative team. Having originally joined the firm on a part-time basis several months earlier, she made the move to a full-time staff member in October. Jenkins is currently working on projects for a number of Jennings' clients including Entegrion, Carolina Meadows, Tufts-New England Medical Center, and Truliant Federal Credit Union. "Although still early in her career, Meredith has already demonstrated considerable skills as both a designer and an advertising art director. Obviously we're thrilled to have her on board," said Bob Kochuk, Jennings creative director. Prior to joining Jennings, Jenkins served as a designer with the Splinter Group. She also worked with Cuberis, a website and graphic design firm in Durham, N.C. Jenkins was raised in Chapel Hill, and is a graduate of the University of North Carolina at Chapel Hill School of Journalism and Mass Communication with a graphic design emphasis. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. BOB KOCHUK JUDGES INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., October 22, 2007 - For the second consecutive year, Bob Kochuk, Jennings creative director, was chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and exclusively honors the "Davids" of creativity, the finest small marketing firms and advertising agencies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small advertising agencies do each year. "It's fascinating to see the range of work produced by smaller agencies. Some of it is exceptional. And some of it is quite dreadful. It makes me appreciate the talented people I work with daily," said Bob Kochuk, Jennings creative director. Kochuk, who has been with Jennings, the Chapel Hill branding and advertising agency, for the last 6 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. Winners of this year's competition will be notified during the month of October. (www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavarts.org for a full member list and more information. AD CAMPAIGN FEATURED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., September 26, 2007 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, is featured this month in two national marketing publications: the September/October 2007 Issue of Healthcare Advertising Review and the Fall 2007 Issue of Marketing Health Services (MHS) - a publication of the American Marketing Association. Both publications contain feature articles profiling the "Connections" advertising campaign that Jennings produced for UNC Health Care. Dan Dunlop, Jennings President and CEO, co-authored an article published in the fall issue of MHS. The article, titled "Making Connections," details how hospitals can market service lines more effectively while continuing to build equity in the institution's brand. The UNC Health Care Connections campaign is used as an example of successful branded service line marketing. Suzanne Herman, UNC Health Care’s Director of Public Affairs and Marketing, collaborated with Dunlop on the article. The article in Healthcare Advertising Review, titled "Multi-integrated Connections Campaign Illustrates the Importance of Continuity," is a six-page profile of the UNC Connections campaign. Advertising featured within the article includes print ads for UNC’s Eating Disorders Program, Gastrointestinal Services, UNC Center for Women's Mood Disorders, UNC Spine Center, and Cardiothoracic Surgery. Reprints of both articles are available by contacting Jennings via email at ddunlop@jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. NASHER MUSEUM SELECTS JENNINGS AS AGENCY OF RECORD Chapel Hill, N.C., August 20, 2007 - The Nasher Museum of Art at Duke University has chosen Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. In July, the Nasher Museum conducted a formal agency review and selected Jennings from a pool of area agencies. Jennings' immediate priority will be to provide marketing support for the upcoming "States of Mind" exhibition, a mid-career retrospective of the works of Romanian artists Dan Perjovschi and Lia Perjovschi. "We're very excited about this opportunity," said Dan Dunlop, Jennings president. "The Nasher has quickly become a force in the world of contemporary art. We look forward to working with the Nasher's leadership team to continue to build upon the brand they've established within the state, across the nation and around the world." The Nasher Museum of Art at Duke University The Nasher Museum of Art is a major arts center on Duke's campus that serves the university, Research Triangle area and surrounding region with exhibitions and educational programs. The museum, designed by Rafael Viñoly, also includes a café directed by Georgios Hospitality Group and gift store. Additional information is available at www.nasher.duke.edu. Nasher Museum exhibitions and programs are generously supported by the Mary Duke Biddle Foundation, Mary D.B.T. Semans and the late James H. Semans, The Duke Endowment, the Nancy Hanks Endowment, the K. Brantley and Maxine E. Watson Endowment Fund, the James Hustead Semans Memorial Fund, the Marilyn M. Arthur Fund, the Victor and Lenore Behar Endowment Fund, the Sarah Schroth Fund, the Margaret Elizabeth Collett Fund, the North Carolina Arts Council, the Office of the President and the Office of the Provost, Duke University, and the Friends of the Nasher Museum of Art. The Nasher Museum of Art is located at 2001 Campus Drive at Anderson Street. The museum is open 10 a.m. to 5 p.m. on Tuesday, Wednesday, Friday and Saturday; 10 a.m. to 9 p.m. on Thursday; and noon to 5 p.m. on Sunday. The museum is closed Mondays. Suggested admission is $5 adults, $4 for seniors and members of the Duke Alumni Association, $3 for non-Duke students with I.D. and free for children 16 and younger. Admission is free to Duke students, faculty and staff with Duke I.D. Admission is also free to Durham city residents who present a valid I.D. with proof of residency, courtesy of the Herald-Sun. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS UNIVERSITY HEALTH SYSTEMS ACCOUNT Chapel Hill, N.C., August 14, 2007 - After an extensive agency review, University Health Systems of Eastern Carolina (UHS) has selected Jennings, the Chapel Hill-based branding and advertising agency, to produce brand communications and advertising for its seven-hospital system. Agencies from North Carolina and Virginia competed in the review. Jennings is now charged with developing and launching a branding campaign for UHS that will likely include television, radio, print, outdoor and online advertising. Media planning and buying for the system will also be handled by Jennings. UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. "Developing an integrated branding campaign that is inclusive of our family of hospitals is a critical strategic initiative for University Health Systems if we are to continue to grow our brand in our 29-county service area and across North Carolina," said Anissa Davenport, Vice President, Marketing and Public Relations, University Health Systems of Eastern Carolina. "We felt that Jennings was the right match for us, given their healthcare and branding expertise, and the obvious chemistry between our two teams." "University Health Systems of Eastern Carolina is one of the truly outstanding health systems in this region, and not enough people know about them or their excellent level of care. The team at Jennings is looking forward to working in partnership with UHS' internal marketing staff to further develop the health system’s brand," said Dan Dunlop, Jennings president and CEO. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. ENTEGRION CHOOSES JENNINGS Chapel Hill, N.C., August 7, 2007 - Life sciences company Entegrion has selected Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. Entegrion is a therapeutic development company that specializes in developing technologies for the control of hemorrhage, wound management, and associated tissue repair. Jennings' immediate priority will be to refine the graphic identity for Entegrion and its emerging family of products in advance of a new product launch in late 2007. "It is amazing to see what the multi-disciplinary team at Entegrion has accomplished. Their work with freeze-dried platelets could one day save lives in the Emergency Department, the surgical suite and on the battle field," said Dan Dunlop, Jennings president. "With Entegrion, we have the opportunity to introduce remarkable new innovations in healthcare. We look forward to telling their story to the world." For Jennings, Entegrion is the latest in a string of new account wins in 2007 that include Tufts-New England Medical Center, Hafele America, Chapel Hill Integrative Health Center, Hillsborough Tourism Board, and Chapel Hill Orange County Visitors Bureau. About Entegrion Entegrion is a life sciences company that selectively integrates synergistic technologies with those in its patent portfolio for development of novel devices and drugs for hemorrhage control, wound management, and associated tissue repair. The company is based in North Carolina's Research Triangle Park, and is the inventor of StasilonTM - the medical textile that cuts blood loss - from which multiple wound dressing products are made. The technology was developed in cooperation with the Office of Naval Research. Building upon technologies licensed from the University of North Carolina, Entegrion's portfolio includes platelet-derived platform technologies that are being developed as topical gels and sprays for tissue repair, infusible hemostatic agents for the control of internal hemorrhage, and novel vehicles for delivery of drugs to target tumors and other sites of internal bleeding. For more information, visit www.entegrion.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. CHAPEL HILL INTEGRATIVE MEDICINE ASSOCIATES SELECTS JENNINGS Chapel Hill, N.C., July 18, 2007 – Chapel Hill Integrative Medicine Associates (CHIMA) has selected Jennings, the Chapel Hill branding and advertising agency, to provide strategic marketing consulting services. Jennings will provide media relations and marketing support, working directly with Remy Coeytaux, M.D., Ph.D., CHIMA's Medical Director. CHIMA is housed within the Integrative Health Center of Chapel Hill, and provides primary care and specialty care services to its patients. The Center brings traditional primary care physicians, women's health specialists, acupuncturists, nutrition specialists, headache experts and others together in a collaborative environment to optimize patient care. Chapel Hill Integrative Medicine Associates (CHIMA), a primary care and family medicine practice, is made up of a collection of established healthcare professionals: Remy Coeytaux, M.D., Ph.D. (Family Medicine) Wunian Chen, M.D., L.Ac (Acupuncture) Gary Asher, M.D. (Family Medicine) Leslie Fischer, Ph.D., M.P.H, R.D. (Nutrition) Jeannette Lager, M.D. (Women’s Health) Steven Landau, M.D. (Family Medicine) Jane Tozier, R.N. (Care Coordination) Pioneering a new financial model for medical practices, CHIMA strives to provide affordable care where patients pay as little as $50 for a primary care visit. This unique model is characterized by a flat-rate fee structure, cash payment for services, and longer office visits where patients spend significantly more time with the physician. By reducing overhead and improving collections (patients pay for services on the spot), the practice can lower fees and make healthcare accessible to those who might otherwise not be able to afford it. Chapel Hill Integrative Medicine Associates is currently accepting new patients. For more information, visit www.chapelhilldoctors.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. JENNINGS EXPANDS DESTINATION MARKETING NICHE Chapel Hill, N.C., July 23, 2007 – The Hillsborough Tourism Board and the Town of Hillsborough Board of Commissioners have approved a grant proposal submitted by Jennings to embark on a marketing initiative designed to increase tourism within Hillsborough. Jennings, the Chapel Hill branding and advertising agency, will develop brand positioning, messaging, advertising and online strategies targeting potential visitors to the community. "We are so pleased to have this opportunity to work with the Hillsborough Tourism Board to help them market this amazing community," said Dan Dunlop, Jennings President. "Hillsborough offers an intriguing blend of nature, culture and history, along with all the charm of a small Southern town. We couldn’t ask for a better product to market." About Hillsborough, North Carolina Hillsborough, the county seat of Orange County, once served as the unofficial colonial capital of North Carolina. A warm and vibrant community with a wonderful selection of shops and restaurants, Hillsborough boasts a lovely downtown historic district, an original, rare 1949 NASCAR speedway and festivals for Civil War re-enactors and barbeque lovers. The historic district – listed on the National Register of Historic Places – features more than 100 homes, churches and buildings from the late 18th and 19th centuries. Hillsborough played an important role in both the Revolutionary and Civil Wars, and remains a political and cultural center today, with activities celebrating the arts and history each month. Today, Hillsborough is known as a haven for artists and writers. The town is centrally located in North Carolina at the intersection of Interstates 85 and 40. For more information, visit www.historichillsborough.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, travel and tourism, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. RYAN TAYLOR JOINS JENNINGS AS ART DIRECTOR July 17, 2007 - Jennings, the Chapel Hill marketing and branding company, continues to strengthen its in-house creative team with the addition of Ryan Taylor as art director. Taylor will immediately begin work on a number of Jennings' accounts including Tufts-New England Medical Center, Volvo Trucks North America, and University Health Systems. Prior to joining Jennings, Taylor worked as an art director at The Motta Company in Los Angeles, California. He has also served as an art director with ARS Advertising in Chattanooga, Tennessee. Taylor has a Bachelors of Fine Arts from Columbus State University, Columbus, Georgia. "Ryan is a true advertising art director, with a love for the business," said Bob Kochuk, Jennings creative director. "His diverse consumer advertising experience will enrich our agency. We're extremely pleased to have him on our team." According to Taylor, "I loved LA, but it sure is nice being back in the Southeast. My wife LeAnn and I have purchased a home in Hillsborough, and it is great seeing yards with trees again." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TAKES HOME TWO NATIONAL TELLY AWARDS Jennings was recently honored with two national television awards in the 28th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards honoring television commercials it produced for UNC Health Care. The commercials titled "Fred's Retirement" and "Bill's Serve" were part of UNC Health Care's Connections advertising campaign. Both spots promoted minimally invasive surgery available through UNC's Vascular and Orthopaedics Divisions. "Winning these Tellys is further confirmation that you can do great work on a modest budget," said Jennings Creative Director, Bob Kochuk. Over the last four years, Jennings has won a total of 12 Telly Awards recognizing television commercials produced for Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive over 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TUFTS-NEW ENGLAND MEDICAL CENTER HIRES JENNINGS Jennings, a Chapel Hill branding and advertising agency, has been hired by Tufts-New England Medical Center (Tufts-NEMC) in Boston to produce a new advertising campaign for its suburban pediatric specialty centers. The Centers, opening this July, will be located in Lowell and Woburn, Massachusetts, and will be staffed by physicians from Tufts' Floating Hospital for Children. Beyond developing the advertising campaign, Jennings will plan and place the media for the launch. The campaign will include radio spots, print ads, transit advertising, cinema screen ads, a website, and direct marketing. Jennings will also produce advertising collateral including a new brochure for the two pediatric specialty centers. "Jennings has impressed us with their knowledge of the national health care marketplace as well as their ability to understand our unique market. The team at Jennings is creative, strategic, customer-focused and easy to work with -- a rare combination. We feel confident that the work they are doing will get us the results we want in our growing market," said Tufts-NEMC VP for Public Affairs and Communications, Brooke Tyson Hynes. About Tufts-New England Medical Center Tufts-NEMC is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., June 5, 2007 – Jennings, a Chapel Hill branding and advertising agency, recently won two national awards for radio spots created for UNC Health Care and Rex Healthcare, in the 24th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published monthly for advertising, public relations and marketing professionals in the healthcare field. "These awards are of special significance because the entries are being judged against the work of peer institutions from across the country. Large academic medical centers compete against other large academic medical centers. Winning one of these awards means that your work is among the best in the healthcare industry. We welcome that kind of recognition for our clients," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS THREE NATIONAL ASTER AWARDS FOR HEALTHCARE MARKETING Jennings, a Chapel Hill branding and advertising agency, won three national awards for UNC Health Care in the 2007 Aster Awards competition. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 per cent of the entries receiving recognition. Jennings' work for UNC Health Care garnered three "Asters" including a Gold Award for outdoor advertising developed for UNC Orthopaedics. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. A series of magazine ads from the UNC Health Care "Connections" campaign won a Silver Award, and a Bronze Award was given for a poster series created for UNC Health Care’s Employment Office. "We’re pleased that UNC is receiving this validation for the high quality of its health care marketing," said Jennings’ Creative Director, Bob Kochuk. "We’re proud of the work we’ve done for UNC Health Care over the years." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards.HÄFELE AMERICA SELECTS JENNINGS TO SPEARHEAD MARKETING INITIATIVE Häfele America Co. has hired Jennings, the Chapel Hill-based advertising agency, to provide branding and marketing services. Jennings' immediate priority will be to provide strategic insights and develop materials in support of a new marketing initiative. In December, Häfele conducted a formal agency review and selected Jennings from a pool of competing agencies. "At Häfele, we needed a marketing partner who could hit the ground running. Prior to their presentation, Jennings invested a great deal of their own time and resources immersing themselves in the lives of our target audience. They interviewed customers and potential customers, talked with designers, and solicited feedback from our people in the field. This gave us confidence that they were the right firm for this opportunity," said Maura DelVecchio, Häfele's marketing communications manager. Jennings has already begun production on collateral pieces that Häfele will roll out at the 2007 Kitchen & Bath Show (KBIS) in mid-May. Dewey Mooring, Jennings' director of client services, is the supervisor on the Häfele account, and was instrumental in the success of the new business effort. According to Mooring, "An opportunity like the one with Häfele comes around once in a blue moon. Häfele is a very successful company now turning their attention to a relatively untapped market. We are so pleased to be their marketing partner and appreciate the confidence they have placed in Jennings."BARRI BURCH JOINS JENNINGS AS PRODUCTION MANAGER Jennings, the Chapel Hill branding and advertising agency, has named Barri Burch as its new production and traffic manager. Burch's role at the agency will be to traffic all projects as well as oversee external production. With a strong background in both the agency and printing professions, she is expected to make an immediate contribution. Burch's production experience includes five years as operations director at Mall Advocate in Chapel Hill, North Carolina. Prior to Mall Advocate, she worked for three years with Quebecor-World in Atlanta, Georgia as a project marketing specialist. Burch also spent three years as the director of publishing for TSI Soccer prior to its acquisition by Eurosport. "We were attracted to Barri by her leadership qualities," said Bob Kochuk, Jennings creative director. "Barri has both the experience and the intangible qualities needed to step into the production manager role without us missing a beat." Burch is a graduate of the University of North Carolina in Greensboro where she graduated summa cum laude. JENNINGS WINS NATIONAL AWARD FOR ADVERTISING CAMPAIGN Jennings, a Chapel Hill marketing and branding agency, has been recognized with a 2006 MarCom Creative Award for its "Connections" advertising campaign for UNC Health Care. The Connections Campaign received a Platinum Award, the competition's top honor. Earlier it was announced that Jennings received five MarCom Creative Awards for its "Faces of UNC Health Care" recruitment campaign. "We're always pleased to receive this kind of validation and recognition from our peers. Much of the credit goes to the marketing team at UNC Health Care. For more than a decade they've worked with Jennings in partnership to evolve the UNC brand to a position of national leadership. It has been an exciting and rewarding partnership," said Dan Dunlop, Jennings president and CEO. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals. This year there were more than 5,000 entries from throughout the United States and several foreign countries. The MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.JENNINGS WEBSITE WINS GOLD ADDY AWARD The 2007 ADDY Awards were held at Durham's American Tobacco Campus on the evening of Friday, March 2. For the second year in a row, a website created by Jennings was recognized by the Triangle Ad Club with gold. The Chapel Hill branding and advertising agency received a Gold ADDY Award for its new Jenningsco.com website. Jennings was also recognized by Triangle Ad Club President Kenn Buckner for the National Gold ADDY it received in 2006 for the website it developed for Cotton Incorporated. That site, originally a Best of Show winner at the Triangle ADDYs, also went on to win an international Webby Award. The 2007 gold winner, www.jenningsco.com, was developed by a team at Jennings, led by creative director Bob Kochuk and art director Kevin Palmer. The site was launched in August 2006. "Our goal was to keep the site simple and showcase our work. When someone visits the site, we don't want to overwhelm them; we want them to get a feel for who we are and what we're capable of," said Bob Kochuk, Jennings' creative director. "We appreciate the recognition by our peers in the ad business, and are pleased to see that our reputation for outstanding interactive work continues to grow."CHAPEL HILL/ORANGE COUNTY VISITORS BUREAU HIRES JENNINGS The Chapel Hill/Orange County Visitors Bureau has hired Chapel Hill-based advertising agency, Jennings, to create a brand identity and internet campaign as part of an overall marketing plan aimed at driving economic development in Chapel Hill, Carrboro and Hillsborough through tourism. The goal of the campaign is to capture "the unique character of place and magic that travelers love about Orange County," says Executive Director, Laurie Paolicelli. "Chapel Hill is known as a college area, however, the county has grown to include luxury hotels, three hundred restaurants, walking and biking trails, cooking schools, a robust cultural scene, shops and nightclubs. We want to convey all that Orange County can offer visitors so that we fill hotel rooms and fuel spending in area shops and restaurants year-round." The brand identity will also give birth to a new website, which will be a planning tool enabling potential and committed visitors to find out about where to stay and what to see and do. New features will include a countywide calendar, an enhanced hotel booking mechanism and testimonials from previous visitors. To accomplish this task, Jennings will team with Raleigh-based Vision Point Marketing, an Internet marketing firm that helps mid-sized organizations implement online marketing techniques and interactive technologies such as search engine and e-mail marketing. The selection of Jennings was made after a six-month review process that began with a board appointed marketing committee. A request for proposal was sent to twenty-one national agencies of which fourteen agencies submitted proposals. The committee met frequently to review proposals, references and creative examples. Four agencies were chosen to make presentations. The Chapel Hill/Orange County Visitor Bureau's mission is to promote and sell Chapel Hill, Carrboro and Hillsborough by encouraging visitation to Orange County. Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. UNC HEALTH CARE RECRUITMENT CD FINDS NATIONAL SPOTLIGHT A CD-ROM produced for UNC Health Care's Employment Office has found the national spotlight as the subject of a feature article in the November issue of Healthcare Marketing Report (HMR). The CD was created under the direction of employment manager Doris Friend. Her prime objectives were to develop a recruitment tool that would effectively communicate UNC Health Care's stature as one of the nation's leading academic medical centers and represent the region's many desirable attributes to prospective employees. The CD features video clips of health system employees, giving both a human face to the institution and credibility to its messaging. According to the article by Healthcare Marketing Report's editor Richard Cohen, "The system has developed an interactive CD-ROM that presents the UNC employment case in a most engaged, informative way… What makes all this most distinctive is the combination of copy, graphics and short videos accompanying most of the informational segments." The CD was produced by Jennings, the Chapel Hill-based advertising and branding agency. The interactive piece has received numerous accolades including: A Gold Award in the Twenty Third Annual Healthcare Marketing Awards; a 2006 Gold Aster Award; Best of Show and Gold ADDY Awards; and a 2005 Silver Wallie Award from the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). JENNINGS PRESIDENT TO SPEAK AT HEALTHCARE MARKETING CONFERENCE Jennings president and chief executive officer, Dan Dunlop, will be a featured speaker later this month at the annual gathering of the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). The conference will take place at Isle of Palms, South Carolina, and will be attended by marketing and public relations professionals from North and South Carolina, as well as Georgia and Virginia. The annual conference is scheduled to take place November 14 – 16. Dunlop will detail how hospitals and health systems can market service lines more effectively while continuing to build equity in the institution's brand. The premise of the presentation is that service line marketing, although an absolutely necessity in today’s market, should occur within a branding framework. The talk is build upon an article Dunlop recently contributed to the October issue of Healthcare Marketing Report. The presentation will profile the 'Connections' Campaign, UNC Health Care's most recent marketing program. 'Connections' is a branded, comprehensive service line marketing program that allows the marketing staff of UNC Health Care to respond nimbly to the needs of the health system. The campaign utilizes a wide range of marketing vehicles including television, radio, print, outdoor, online and cinema screen advertising. The Connections Campaign was recently recognized with a 2006 National Health Information Award. DUNLOP TAKES OVER REINS AS JENNINGS PRESIDENT Roger Jennings has announced that effective immediately Dan Dunlop succeeds him as president and chief executive officer of Jennings, the Chapel Hill-based marketing and branding agency. Jennings, who founded the agency together with his wife Dorothy and a staff of four in 1979, will continue as chairman. Today the agency boasts a roster of blue chip regional and national clients including Cotton Incorporated and Volvo Trucks North America. Only months after moving into the role of Executive Vice President, Dunlop now takes the helm of one of North Carolina's leading independent advertising agencies. Perhaps best known for its work for healthcare organizations including UNC Health Care, Rex Healthcare, UVa Health System, and FirstHealth of the Carolinas, Jennings has built its reputation on client service and a consumer-focused approach to marketing. The agency uses methods borrowed from the field of consumer anthropology to immerse itself in the consumer's life. The research leads to a deeper understanding of how a product or service relates to a consumer within the context of their daily existence. The result is powerfully relevant advertising that resonates with the target audience. "The agency world is changing rapidly and our leadership team is faced with the challenge of adapting our business to maintain its relevance within the new reality," said Roger Jennings, Jennings chairman and founder. "Dan has been a big part of our success over the last decade and is the right person to lead our agency through this time of transition within the industry." Dunlop holds a B.A. from the University of North Carolina at Wilmington and an M.A. from Appalachian State University. He joined Jennings in 1995 as director of business development. Most recently he served as executive vice president, heading up Jennings' healthcare division. Prior to joining Jennings, Dunlop worked as marketing manager for Mall Advocate, a national advertising and marketing firm owned by the Village Companies, the Chapel Hill media conglomerate. Before that, he was general manager of WCHL Radio in Chapel Hill, the flagship station for UNC Football and Basketball. TYLER ESTRADA JOINS JENNINGS AS ACCOUNT COORDINATOR Jennings, the Chapel Hill marketing and branding company, has hired Tyler Estrada as account coordinator. He will be responsible for supporting the account leadership staff and the agency's new business efforts. Prior to taking this position, Estrada worked as an intern at Jennings and was widely known as "super-intern" because of his proactive nature and self-reliance. "Tyler is already part of the team here at Jennings and we love his work ethic," said Paige Zinn, Jennings chief operating officer. "He is capable and self-motivated, and brings a positive attitude to his work." Estrada is a graduate of North Carolina State University where he received a B.S. in business management with a concentration in marketing. DAVID PURVIS JOINS JENNINGS AS GRAPHIC ARTIST Jennings, the Chapel Hill marketing and branding company, continues to strengthen its in-house creative team with the addition of David Purvis as graphic artist. With a strong background in both programming and graphic design, Purvis will contribute extensively to Jennings' interactive work as well as traditional advertising. Prior to joining Jennings, Purvis worked as a web designer and graphics coordinator at Future Graphics in Raleigh. He has also served as a production designer in the printing industry for a number of years. The printing experience gives Purvis a unique point of view as a graphic artist and a valuable understanding of the printing craft. "We are excited to have David join us," said Bob Kochuk, Jennings creative director. "His diverse experience will contribute significantly to our client work." Purvis is a graduate of the University of North Florida in Jacksonville where he studied graphic design with a minor in advertising. JENNINGS CREATIVE DIRECTOR JUDGES THE INTERNATIONAL DAVEY AWARDS Bob Kochuk, Jennings' creative director, was recently chosen to judge the 2006 International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and exclusively honors the "Davids" of creativity, the finest small marketing firms and advertising agencies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small advertising agencies do each year. "It is always refreshing to judge one of these competitions and to be reminded just how much good work is being done," said Jennings Creative Director, Bob Kochuk. "In the case of the Davey Awards, the winning agencies are coming up with creative solutions that capture our imagination without the help of big client budgets." Kochuk, who has been with Jennings, the Chapel Hill marketing and branding firm, for the last 5 years, has judged numerous advertising competitions. Most recently he served on the panel of accomplished industry professionals judging the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). JENNINGS WINS NATIONAL HEALTH INFORMATION AWARD Jennings has been awarded a 2006 National Health Information Award for its work on the UNC Health Care "Connections" advertising campaign. The winning work promoted UNC Health Care's use of surgical robotics. "The Connections campaign was built to deliver results by driving traffic to specific services within UNC. Of course we are pleased that the work has achieved national recognition for our client along the way," said Jennings Creative Director Bob Kochuk. The National Health Information Awards, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. In 2006, nearly 1,000 entries competed for recognition. WHAT Welcome to the new Jennings web site. Consider this our "beta" version. We'll be adding more work, stories, people photos, and content over time, so plan on coming back soon. And often. Meanwhile, have a look around. If you like what you see so far, contact Paige Zinn for much, much more.DAN DUNLOP TO SPEAK AT ACCE NATIONAL CONFERENCE Dan Dunlop, Executive Vice President for Jennings, the Chapel Hill marketing and branding firm, will be a featured speaker this month at the American Chamber of Commerce Executives National Conference. The ACCE meeting will be held in Cleveland, Ohio from August 17th through August 19th. Dunlop will present practical methods organizations can use to conduct a comprehensive review of their marketing communications. The presentation will include a review of tools and exercises regularly used by marketing consultants when conducting brand assessments and marketing audits. "Jennings has a great deal of experience conducting detailed assessments of the marketing communications practices of organizations," said Dunlop. "A communications audit is about more than just making sure that the marketing materials all speak in the same brand voice; our firm goes in with an understanding of the importance of each employee, customer and vendor as a brand ambassador. These individuals tell the organization's story to the outside world in thousands of communications and interactions everyday. And we teach the client's marketing team how to manage the storytelling process and create more powerful brand ambassadors." MARKETING STUDY FOR THE WORLD TRADE CENTER N.C. The World Trade Center North Carolina (WTCNC) announced today that it has retained the services of Jennings, the Chapel Hill-based branding and marketing firm. Earlier this month the WTCNC reopened as a program of the Research Triangle Regional Partnership. Jennings will conduct a marketing study on behalf of the new World Trade Center North Carolina. Dan Dunlop, Jennings’ executive vice president for brand planning, will lead the research team. The study will include an assessment of perceptions held by constituents of the WTCNC as well as their needs related to growing global business. "We are excited to have Jennings as a marketing resource as we move into this new era for the World Trade Center North Carolina," said Doug Aitkin, director of the WTCNC. "This is the perfect point in the process to be tapping into insights offered by members, partner agencies, and businesses based in the Research Triangle Region of North Carolina. With their participation in this marketing study, we hope to better serve our region's needs through the operations of the World Trade Center North Carolina." TRULIANT BREAKS NEW GROUND WITH AD CAMPAIGN Jennings Creates New Advertising Campaign for Triad-based Credit Union Winston-Salem, NC - The cliché of the stuffy financial institution has been forever dismissed with the launch of Truliant Federal Credit Union's new advertising campaign. The Animated Campaign, as it has been dubbed, debuted this month in Charlotte and the Triad. It was created by Jennings, Truliant's advertising and branding firm. Real credit union member stories are at the core of the Animated Campaign. Truliant recruited its members to participate in the campaign and share their experience in their own words. The campaign puts a fun, whimsical spin on the testimonial approach to advertising. It is unique from typical advertising for other financial institutions - and completely true to Truliant. The new advertising campaign aptly reflects Truliant's warmth and accessibility while articulating the tangible financial benefits members receive as a result of their status as member-owners of Truliant, like better rates and less fees. The campaign, which is now in full swing, was first introduced with billboards in Charlotte and the Triad. The brightly colored billboards were closely followed with the launch of TV and radio commercials. The print portion of the campaign will be the final element to roll out. The campaign is based on extensive immersion research conducted by Jennings. The research included more than 460 hours of interviews, focus groups, and in-depth analysis with major constituents of Truliant. The research revealed a clear picture of the Truliant brand and delineated what sets it apart from other financial institutions - Truliant is fun, friendly, and extremely focused on improving the members' quality of life. TruliantFCU.orgDAN DUNLOP NAMED AS NEW EXECUTIVE VICE PRESIDENT Jennings, the Chapel Hill marketing and branding company, has named Dan Dunlop as its new Executive Vice President. Dunlop most recently served as Vice President of Account Leadership. In his new role, Dunlop will lead Jennings' healthcare division with a client portfolio that has included academic medical centers, major pharmaceutical firms, contract research organizations, medical device manufacturers, and biotech companies. Jennings' work in the Life Sciences has been featured recently in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. In addition, Jennings was honored this year with seven Aster Awards for national healthcare marketing and six awards at the 23rd Annual Healthcare Advertising Competition. In March, Dunlop was a featured speaker at the Association of American of Medical Colleges' National Professional Development Conference in Austin, Texas. He also recently co-authored a chapter on the topic of healthcare marketing for the text "Practice Management from the Physician’s Perspective" published by Jossey-Bass. Dunlop is scheduled to speak in the fall at the annual conference of the Carolinas Healthcare Public Relations and Marketing Society. "Dan is one of the foremost healthcare marketers in North Carolina," said Roger Jennings, President and CEO of Jennings. "He has developed a national reputation for his expertise in the field and there is no one I know who is as well equipped to lead this important division as he is." Dunlop will continue to direct the agency's account planning and brand consulting. Specifically, he will lead Jennings' work in uncovering consumer insights through the use of research techniques borrowed from cultural anthropology. This ethnographic approach involves the careful observation of consumers to better understand lifestyle factors, consumer attitudes, economic conditions and societal trends that impact their behavior and buying decisions. Dunlop joined Jennings in 1995. He is a member of the Carolinas Healthcare Public Relations and Marketing Society and the Virginia Society for Healthcare Marketing and Public Relations. He is also a board member at both the Family House at UNC Hospitals and the Durham Crisis Response Center. Dunlop has a B.A. from the University of North Carolina at Wilmington and a M.A. from Appalachian State University. Dan is married to Scotti Harwood and has an 8-year old step daughter Meg. DEWEY MOORING NAMED AS NEW DIRECTOR OF ACCOUNT SERVICES Jennings, the Chapel Hill marketing and branding company, has named Dewey Mooring as its new Director of Account Services. Mooring has most recently served as an Account Supervisor at the agency. Mooring will provide strategic guidance to the agency's full client portfolio and will lead the account services department. While with the agency, Mooring has worked with brands including Volvo Trucks North America, Time Warner Cable, John Deere, UNC Health Care and the American Diabetes Association. The Miami Ad School recognized Mooring as one of the nation's top young account planners in their 2004 Pick of the Litter Competition. Mooring was named to Newport Communications' Annual "Who's Who in Trucking" list the last two years. "We are committed to completely understanding our client's customers and creating innovative marketing solutions. For years Dewey has done an exceptional job while working for major regional and national brands", said Roger Jennings, President and CEO of Jennings. "It was a natural decision to name him as our next Director of Account Services." Mooring will be charged with utilizing the agency's proprietary research techniques borrowed from cultural anthropology to continue to bring consumer insights to the agency's clients. This ethnographic approach involves the careful observation of consumers to better understand lifestyle factors, consumer attitudes, economic conditions and societal trends that impact their behavior and buying decisions. Mooring joined Jennings in 2000. He has a B.A. from the University of North Carolina at Chapel Hill and lives in Durham with his wife Robyn and two children, six-year old Tyler, and one-year old Alex. He currently serves as a board member for the Durham Crisis Response Center. PAIGE ZINN NAMED AS CHIEF OPERATING OFFICER Jennings, a Chapel Hill marketing and branding company, has promoted Paige Zinn to Chief Operating Officer. Zinn's primary responsibilities include developing and implementing the organization's policies on a day-to-day basis, as well as managing current and prospective business relationships and improving the overall quality and cost effectiveness of Jennings' services. "Paige brings a wealth of experience to the job and an incredible amount of energy and enthusiasm," said Roger Jennings, President and CEO of Jennings. "She is ahead of the curve, with a keen understanding of what marketers are going to need from their communications advisors five years down the road." Zinn has worked at Jennings since 1996 in a variety of roles including Managing Director and Vice President of Corporate Development. Prior to joining Jennings, Zinn was with well-known companies such as U.S. News and World Report and the Walt Disney Company, where she was the youngest person ever to receive Salesperson of the Year for the publishing division. In addition to her role at Jennings, Zinn has been or is currently active with a number of local Boards and organizations including The Greater Raleigh Chamber of Commerce's marketing & communications committee, NAWBO, the Orange County United Way Board of Advisors, Chapel Hill Service League Board of Directors and the Kidzu Children's Museum Board of Directors. She has also been a guest lecturer on branding and marketing issues at the University of North Carolina's undergraduate business school. Zinn graduated from the University of North Carolina at Chapel Hill in 1991 with a BA in English. She is married to a local developer and builder, Omar Zinn, and has two children, Parker and Orlando. JENNINGS WINS WEBBY AWARD FOR BEST ASSOCIATION WEBSITE The Webby Awards, the leading international honor for websites, has named Jennings' Cotton Incorporated – "Team Cotton" website the Best Association Website of 2006. Winners were honored at The Tenth Annual Webby Awards in New York City on June 12th. Jennings' work on the Team-Cotton website has previously won a “Best in Showâ€� at the Annual Triangle ADDY Awards, a Regional ADDY Award and National ADDY Award. Hailed as the "Online Oscars" by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Internet inventor Vinton Cerf, Naked Chef Jamie Oliver, The Body Shop president Anita Roddick, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria. "The Webby Awards honors the outstanding websites that are setting the standards for the Internet," said Tiffany Shlain, founder and ambassador of The Webby Awards. "Jennings' Webby Award nomination is a testament to the skill, ingenuity, and vision of its creators." The Tenth Annual Webby Awards received a record number of entries from over 40 countries and all 50 states. Founded in 1996, the Webby Awards are known worldwide for its famous five-words-or-less acceptance speeches. The Cotton Incorporated website features an animated group of six action heroes created by MTV’s animation department, the originators of Celebrity Deathmatch. These action heroes represent the many resources Cotton Incorporated offers trade groups. These services include: importer education, market research, fabric development, technical research services, fashion forecasting, and research and development. Visitors to the website can send e-cards, play games and take quizzes in the “Fun Stuffâ€� section and read bios of their favorite characters. JENNINGS WINS NATIONAL GOLD ADDY FOR INTERACTIVE MEDIA The American Advertising Federation has awarded the prestigious National Gold ADDY to Jennings, a Chapel Hill marketing and communications firm. Jennings is the only North Carolina firm to be recognized in the 2006 competition, which attracted more than 58,000 national entries. Jennings won in the category of interactive media for its client, Cotton Incorporated. Only 64 National Gold ADDYs were awarded this year. The Cotton Incorporated website features an animated group of six action heroes which represent the many resources Cotton Incorporated offers trade groups. These services include: importer education, market research, fabric development, technical research services, fashion forecasting, and research and development. Visitors to the website can send e-cards, play games and take quizzes in the “Fun Stuffâ€� section and read bios of their favorite characters. The Cotton action heroes starring in the website were created by MTV’s animation department, the originators of Celebrity Deathmatch. They have received a great deal of attention within the fashion industry, with top designers such as Shoshanna, Lilly Pulitzer and Donna Degnan recreating signature cotton looks for the 14â€� dolls. The Cotton Characters, not limited to the interactive world, have also appeared in advertisements in top fashion publications including Women’s Wear Daily. Jennings’ work on the Team-Cotton website has previously won a “Best in Showâ€� at the Annual Triangle ADDY Awards and a Regional Gold ADDY Award. The ADDYs are sanctioned by the American Advertising Federation (AAF). The annual awards recognize excellence in advertising and marketing and are judged by nationally recognized experts. The ADDY competition attracts the participation of the most prominent national and international advertising firms. To qualify for a National ADDY companies must win at the local and regional level. The AAF hosted the National ADDY award celebration on June 11th in San Francisco. CASSIE STOX NAMED AS MEDIA BUYER Jennings, a Chapel Hill marketing and branding company, has promoted Cassie Stox to Media Buyer. Stox will research new media opportunities, evaluate and perform local Radio, TV, Print and Outdoor buys. She will handle all media invoicing for clients at Jennings, including UNC Healthcare, Volvo Trucks North America and Truliant Federal Credit Union. Stox will also be responsible for all the media planning, coordinating, research and reconciliation for Jennings' client VIF, Visiting International Faculty. Prior to this promotion Stox was Media Coordinator at Jennings for one year. Before joining Jennings she served as an Account Executive at WITN-TV in Greenville, N.C. and a Marketing Assistant for CFI Media in Durham, N.C. Stox graduated from the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. JENNINGS WINS 5 HEALTHCARE ADVERTISING AWARDS Jennings, a Chapel Hill marketing and branding company, has won five marketing awards for UNC Health Care, and a sixth for Rex Healthcare, in the 23rd Annual Healthcare Advertising Awards. Sponsored by industry publication, Healthcare Marketing Report, the awards honor excellence in healthcare marketing throughout the country. Four of the five national awards for UNC Health Care were for various elements of a marketing campaign dubbed "Connections." This umbrella campaign allows a separate focus on individual services such as oncology, orthopedics, vascular, and sleep, within the same graphic format. The fifth award for UNC Health Care was for a recruitment advertising CD-ROM that promotes the benefits of working for the UNC Health Care System. Jennings' radio advertising series for Rex Healthcare also won an award. The UNC Health Care "Connections Campaign" recently received national attention when Jennings' Vice President Dan Dunlop profiled it in a presentation at the National Professional Development Conference of the Association of American Medical Colleges (AAMC). DAN DUNLOP PRESENTS TO ANNUAL GATHERING OF MEDICAL COLLEGES Dan Dunlop, Jennings' vice president of brand planning, and Suzanne Herman, director of marketing for UNC Health Care, recently presented at the National Professional Development Conference of the Association of American Medical Colleges (AAMC). Their presentation detailed how best to market service lines while continuing to build equity in a hospital's brand. The premise of the presentation was that service line marketing, although an absolutely necessity in today's market, should occur within a branding framework. The presentation profiled the "Connections Campaign", UNC Health Care's most recent marketing program. Connections is a branded, comprehensive service line marketing program that allows the marketing and public affairs staff of UNC Health Care to respond nimbly to the needs of the health care system. The campaign includes a wide range of marketing vehicles including television, radio, print, online and cinema screen advertising. To date, the campaign has been used to promote a number of services within the system including cardiology, vascular surgery, the UNC Sleep Center, orthopaedics, oncology, and surgical robotics, to name a few. It has proven to be a flexible and cost-effective solution to marketing the many noteworthy services of UNC Health Care.