On Thursday, May 17 at 3 p.m. Dunlop will be presenting, “Engaging Females Through Blogs and Social Media Channels.” Sharing the podium with Dunlop will be co-presenter Brooke Tyson Hynes, Vice President of Public Affairs and Communications for Tufts Medical Center. The presentation will demonstrate how healthcare organizations can reach busy female consumers by engaging them through the use of new media tools including blogs, online videos and social media. In addition, the presentation will show how Tufts Medical Center, Lowell General Hospital and Signature Healthcare are currently using blogs and new media to engage one of their most important audiences: moms. Attendees will also learn how blogs can help to drive the growth of an organization’s social media platforms (Facebook, Twitter, YouTube) and become a vital element in their strategic marketing program.

To help wrap-up this year’s NESHCo Symposium, Dunlop will be presenting “Building a New Brigade: Using New Media to Entice Referring Physicians” as the closing session on Friday, May 18 at 11 a.m. The presentation will focus on how hospitals can best integrate contemporary marketing tools such as online videos and social networks into their traditional marketing efforts when seeking to engage referring physicians. Attendees will learn how to balance the best of traditional and new media to communicate with referring physicians and their staff.

The NESHCo Spring Symposium is an opportunity for healthcare professionals to learn new strategies and tactics for handling today’s complicated marketing issues. For more information about the NESHCo Spring Symposium, visit www.neshco.org.

To check out more from the Shadow Campaign, click here.

“I’m looking forward to reviewing the interactive projects healthcare organizations and agencies across the nation have submitted,” said Dunlop.  “The level of work keeps getting better each year; I already know judging is going to be tough.”

Dunlop, who has been with Jennings for 17 years, has also served as a judge for the national Health Information Awards.  As a leading professional in healthcare marketing, Dunlop has been a regular contributor to industry publications, a featured speaker at regional and national healthcare conferences, and serves on the national advisory boards of Healthcare Marketing Advisor and eHealthcare Strategy & Trends.

About Health Information Resource Center

The Health Information Resource Center (HIRC), organizer of the Web Health Awards, is a national information clearinghouse for professionals who work in consumer health fields. Other well-known HIRC programs includes the 18th annual National Health Information Awards, which annually recognizes the nation’s best consumer health information (in non-digital formats), and two national “Fitness Day” events: the 10th annual National Women’s Health & Fitness Day, held annually the last Wednesday in September, and the 15th annual Family Health & Fitness Day USA, held the last Saturday in September. Visit www.fitnessday.com for details on these events, both the largest health promotion events of their kind.

“I’ve been a speaker at several conferences produced by the Forum for Healthcare Strategists and I have always enjoyed the experience,” said Dunlop. “I’m really looking forward to attending this year and seeing how other healthcare marketers are innovating within their organizations.”

On Monday, April 30 at 9:45 a.m. Dunlop will be presenting a session in the conference’s physician strategies track entitled, “Integrating New Media into Physician Marketing.” Sharing the podium with Dunlop will be Lyle Green, Associate Vice President of Physician Relations at the University of Texas M.D. Anderson Cancer Center, and Jill Lawlor, Vice President of Marketing and Public Relations at Cooper University Hospital. Their presentation will focus on integrating social media, online video and physician-only communities into referring physician marketing. The presentation will include examples from MD Anderson and Cooper University Hospital demonstrating how they utilize Facebook, Twitter, LinkedIn, Microsites and sophisticated landing pages to engage today’s “social physician.”

The National Healthcare Marketing Strategies Summit is an opportunity for healthcare marketing, planning and strategy executives to share “best practices” and network with colleagues. The sessions are focused on responding to new competitive and economic challenges posed by healthcare reform. For more information about the National Healthcare Marketing Strategies Summit, visit http://www.healthcarestrategy.com/conferences/2012/HMS2012.asp.

About Healthcare Strategy Institute
The Healthcare Strategy Institute (HSI) specialized in the design and management of leading-edge education programming and products for healthcare executives and their organizations. HSI continuously monitors today’s critical issues and examines the strategies vital to the success of healthcare organizations. For more, visit http://www.healthcarestrategy.com/.

This week Lexington Medical Center posted its Heart TV spots on YouTube. Now that they are in the public domain, I decided it was time that I shared them in this forum. Take a look at the new TV commercials promoting Lexington Medical Center’s Heart Center; and get to know Dr. Jeff Travis! I’m excited to share them with you. As you watch the commercials, think about how you can use video to promote your physicians. Remember, it doesn’t have to be through TV commercials, and they don’t have to be as natural on camera as  Dr. Travis. But putting introductory videos of your docs on your website is a wonderful way to introduce them to potential patients and to referring physicians. Using video you can have a ton of impact for a relatively small investment of time and resources.

“The VSHMPR conference is one of the leading regional conferences on healthcare marketing and public relations,” said Dunlop, president and CEO of Jennings. “I enjoy being able to attend each year and learning from other healthcare marketing professionals. It is an honor to be selected as a speaker for this year’s event.”

On Thursday April 19 from 1:30 pm to 3 pm, Dunlop will deliver a presentation titled “Engaging Female Healthcare Consumers with Blogs and New Media.” The presentation will feature a case study on how two affiliated hospitals, Tufts Medical Center and Lowell General Hospital, developed a mommy blog and social media program to enhance their communication and engagement with area moms. The presentation will also provide a variety of examples of other hospital mommy blogs including those written by physicians, hospital employees and community members. Lastly, the presentation will show how to use blogs to help an organization achieve its business objectives.

The 2012 VSHMPR provides healthcare professionals the opportunity to learn from the leading industry minds in the fields of marketing, media and ethics. In addition, the conference also helps attendees network with colleagues from across Virginia and beyond. For more information on the VSHMPR Spring Conference, please visit http://www.vshmpr.com/events.php.

About the Virginia Society for Healthcare Marketing and Public Relations
Founded in 1969, the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR) is dedicated to advancing effective healthcare communications, marketing and strategic planning through the provision of networking and educational opportunities while upholding the standards of professional ethics. VSHMPR creates a stimulating environment for the learning and sharing of resources; initiates new creative services that are valuable to its members; and provides a process for long-term leadership direction and membership growth. For more, visit http://www.vshmpr.com/.