11,000 employees & 10 hospitals strong. That’s what makes up the Vidant Health brand. It is a reflection of what they are individually and collectively, inspired by the needs they see around them.
 

More than a name, more than a symbol, Vidant Health is the system that enables them to reach out to the 1.4 million people of eastern North Carolina. They are here for them, from Kenansville to Elizabeth City, from Tarboro to the Outer Banks, and the many towns in between. They are one united team of incredible people providing incredible care … every day.
 

They are Vidant Health.
 

Based in Greenville, Vidant Health was formerly known as University Health Systems of Eastern Carolina.
 
Click on the video to learn more straight from the Voices of Vidant or visit their You Tube page at www.youtube.com/VidantHealth.

With more than 20 years of experience in the advertising industry, Allen has created brand-building work for national clients such as American Airlines, Bank of America, Nortel Networks, Subaru of America, JCPenney, the U.S. Air Force, Bell Helicopter, Termini, Bennigan’s and many more. Allen has received numerous national creative awards for his work including One Show, Clio, New York Festivals Gold, Print Magazine, Telly Award and National ADDYs.

“The combination of his sensibility and passion for advertising makes Mike a great fit for our team here at Jennings, not to mention his infectious personality,” said President and CEO of Jennings Dan Dunlop. “We anticipate tremendous growth this year with the infusion of Mike’s expertise, energy and leadership.”

Prior to joining Jennings, Allen served as the Vice President and Managing Creative Director at Rockett, Burkhead & Winslow (RBW). In this position, he oversaw all creative and developed copy for the following clients: BB&T, Duke University Health Systems, Biscuitville, Queens University of Charlotte, CORT and Old Dominion. Allen also served as the Vice-President and Associate Creative Director for Temerlin McClain in Dallas, Texas.

Allen graduated from the University of North Carolina at Chapel Hill (UNC-CH) with a B.A. in Journalism and a concentration in Advertising Copywriting. He has recently returned to UNC-CH as an adjunct professor teaching advertising copy and communication.

“It’s an honor to be recognized for this award and to be in the company of so many wonderful, accomplished women,” said Paige Zinn, Jennings COO.

Each year Business Leader honors top women business leaders across the South through its Women Extraordinaire awards. The honorees were selected based on their outstanding professional achievements as well as their passionate efforts to make a difference in the Triangle business community and philanthropic organizations.

Zinn has been with Jennings for 16 years. In her current role as COO at Jennings, she oversees all business development and operations activities. Prior to becoming COO, Zinn served in a number of positions including managing director and account supervisor. Before joining Jennings, Zinn worked in the marketing department for U.S News and World Report, and in the magazine publishing division for the Walt Disney Company in both the New York and Chicago offices. She also served as project manager for one of the first online research firms, Digital Research, based in Kennebunkport, ME.

In addition to her work at Jennings, Zinn has been actively involved in a number of business organizations and community initiatives. She currently sits on the Chapel Hill Carrboro Chamber of Commerce Executive Board of Directors, the Ronald McDonald House of Chapel Hill’s Capital Campaign Steering Committee and the Morehead Planetarium and Science Center’s Jupiter Ball committee. She has also written for various business and consumer publications including Women’s Edge and Chapel Hill Magazine.

“It’s an honor to be recognized for our creative work – especially when the judging panel consists of fellow healthcare marketing professionals,” said President and CEO of Jennings Dan Dunlop. “We’re also fortunate to have clients who allow us to develop traditional advertising elements as well as new media.”

The awards recognized work produced by Jennings on behalf of University Health Systems of Eastern Carolina (UHS). Jennings swept the Radio Advertising, Single Spot Category winning the Silver and the Gold Awards. The agency also received a Silver Wallie Award in the Newspaper Advertising category.

• Gold Wallie Award – University Health Systems, Radio Advertising Single Spot
• Silver Wallie Award – University Health Systems, Radio Advertising Single Spot
• Silver Wallie Award – University Health Systems, Newspaper Advertising Single

Social Media Campaign with Lexington Medical Center Wins Gold

Lexington Medical Center (located in West Columbia, SC) was recognized with a Gold Wallie Award for its social marketing campaign, a program that is executed through a collaboration between Jennings and Lexington’s in-house PR team.

This is not the first time that Jennings’ groundbreaking work in social media has received recognition. In May 2011, Jennings won a Gold Lamplighter Award for its social media campaign for Lowell General Hospital and Tufts Medical Center in Massachusetts. That same campaign received a Silver National Healthcare Advertising Award and a National Web Health Award. Additionally, Jennings’ social media campaign for Signature Healthcare won a Silver Lamplighter Award in 2011.

 
 
 
 
 
 
 
The last two days here at Jennings have been a whirlwind. With the anticipation building around the announcement of the new name for our client University Health Systems, we were on standby to create a video for the official unveiling in Greenville, NC on Wednesday, Nov. 30.

 
We received the new name and new logo on Monday, and with a script already written and approved, went to work with Bark Productions and 19 Below in Kansas City to deliver the completed video by Tuesday night. 24 hours later, it was done, and from what we hear, received a standing ovation, complete with cheering and even tears. Now you can see what people in eastern North Carolina are talking about.

 
Click on the video and join all of us at Jennings in celebrating the new VIDANT HEALTH!

Clifton & Mauney Orthodontics & Pediatric Dentistry has moved their offices and with the new renovations, what better way to bring in the new than with a new and improved logo!

It is our pleasure to introduce you to “Little Sprout Green” and “Cool Dude Blue.” For a better look, feel free to visit Clifton & Mauney Orthodontics & Pediatric Dentistry at their new location:

77 Vilcom Center Circle, Suite 310
Chapel Hill, NC 27514

In a strange coincidence, John Novack, the Communications Director at Inspire, contacted me more than a week ago to share a report he has written titled The SCAD Ladies Stand Up: Stories of Patient Empowerment. If you’re not familiar with Inspire, it is a network of online patient communities. You can download the report by clicking this link: http://bit.ly/n4PK1K. Below is an excerpt from Inspre’s special report.

“This special report is not intended to delve into the Mayo Clinic SCAD project itself. The Wall Street Journal, Mayo itself, and other media have covered that topic well. Rather, through first-person narratives of patients, this is a closer look at how several members of the WomenHeart Support Community on Inspire banded together and started something special. We also solicited the perspectives of newer members, who found the community through online searching and the publicity from the announcement of the Mayo project. While Katherine and Laura are from the US, SCAD Ladies are from the UK, Canada, New Zealand, Sweden, and elsewhere. As Laura wrote in her essay (see p. 15 of the report), “Online tools and social media can help create a patient community that spans countries and oceans, and with that support backing you up, reach out to the people who can research your condition.”

Although it seems odd to say, too often healthcare marketers and communicators have neglected the patient (and the physician). Social media has empowered patients and will continue to do so in ways we may not expect. It is clear from the example of the Katherine Leon, Laura Haywood-Cory and the SCAD ladies, it’s time to tune in and pay attention. I urge you to read the report from Inspire.com.